Resolution Test The Problem With Measuring Digital Influence Editor’s note: Dr. Michael Wu is the Principal Scientist of Analytics at Lithium where he is currently applying data-driven methodologies to investigate and understand the complex dynamics of the social Web. Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. One of the reasons that brands don’t understand digital influence is because they don’t seem to realize that no one actually has any measured “data” on influence (i.e. explicit data that says precisely who actually influenced who, when, where, how, etc.). To illustrate how statistical validation works, I will use a simpler and more tangible example, where we are trying to predict the stock price of some company, say Apple. Build A Predictive Stock Model And Validate It There are three requirements to validate any statistical model or algorithm: So should you trust your influence scores?
Browser Display Statistics How to Measure Someone's Social Influence Social Influence. How do you measure it? I asked this question on LinkedIn Answers and got a range of responses. To me, you measure someone’s social influence, but it’s based on your opinion and what you look for. Social influence should be determined by a combination of factors. Take a look at the person’s fanpage. Subscribing to someone’s personal profile is still fairly new. Now let me preface this, there are people who buy Twitter followers. LinkedIn Endorsements are still fairly new. This is going beyond a Facebook page’s “talking about this”. Simple. See, you knew this would enter in somewhere. Kred measures someone based on their Twitter and Facebook activity. PeerIndex is another site that scores you on your social media. Very simple. These are my 10 factors that I use to determine social influence. So tell me, what do do to measure someone’s social influence? An Introduction to Klout & Kred A Tour of Klout A Tour of Kred Is Klout Really Worth It?
Viewlike.us - The original resource to check your website in many resolutions! 10 Tools for Measuring Your Social Media Influence Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. Who are the influencers in my brand category and how do I find them? Measuring online influence is difficult at best. Klout Klout measures influence based on your ability to drive action. PostRank PostRank monitors and collects social engagement events correlated with online content in real time across the Web. TwentyFeet TwentyFeet is a metrics aggregator for all your social media and Web properties. PeerIndex Empire Avenue Empire Avenue calls itself the Social Stock Market.
AnyBrowser.com - Your Source for Browser Compatibility Verification 5 Tools That Help Measure Your Social Media Influence Do you know if you’re having an impact on Twitter, Facebook and other social media networks? Do you want some tips on how to measure your social media influence? As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I’ll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond. #1: Klout Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an extension for Chrome and Firefox, as well as the stand-alone site. Using data from your Twitter, Facebook and LinkedIn accounts (and soon Foursquare as well), Klout determines your overall influence, providing basic graphs and a good-looking user interface. Klout serves up your stats at a glance on your dashboard. Although the calculation of Klout scores is apparently quite complicated, the results are shown with very basic graphs and diagrams.
The Great Social Customer Service Race: Top Brands Compete in a Social Response Test How it Worked Four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. Each company received one tweet per weekday for four consecutive weeks. During the first and third weeks, our employee participants used the brand’s Twitter name with an @ symbol. Using the @ triggers a notification to the account owner that they’ve been mentioned in a tweet. In the second and fourth weeks of the race, only the brand name was used. I consulted with social media experts from Engagor, Conversocial and STELLAService to develop questions they felt should receive a response, based on social media management best practices. The questions fell into five categories: Urgent, or I need help right this secondPositive (“thank you!”) The evaluations in the below graphics are based on the time it took the brands to respond and the percent of total tweets that received a reply. Coca-Cola vs. Visa vs. McDonalds vs. Walmart vs.