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S Trend Briefing covering "7 Consumer Trends To Run With In 2014"

S Trend Briefing covering "7 Consumer Trends To Run With In 2014"
Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves. But a mixture of indulgence, addiction and conditioning mean that most can’t substantially change their consumption habits. The result? A never-ending guilt spiral. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior). Indeed, GUILT-FREE STATUS will be the ultimate indulgence in 2014. Known by all. Visibly guilt-free. Warning: this trend is NOT about GUILTWASHING. Tesla Guilt-free status symbol goes global The Tesla Model S sedan luxury electric vehicle began shipping to Norway, Switzerland and the Netherlands in August 2013, with right hand drive models scheduled for March 2014. Nudie Old jeans become limited edition rugs Liberty United Firearm jewelry fights gun violence (BBMG, GlobeScan and SustainAbility, October 2013)

Related:  November 28th, 2013

Jungian archetypes and choosing a great brand name 11October Jungian archetypes and choosing a great brand name Posted By Step Change Marketing Last time around we looked at Challenger brands, brand position and unique selling propositions. And we looked at some of the "positioning traps". In this post we stand on the shoulders of giants and use the wisdom of Carl Jung and his theories on archetypes when looking at how brands are positioned. Carl Jung distinguished that every society ever created shared knowledge via stories Top 10 Best Presentation Software That Are Great Powerpoint Alternatives Ideally, when a person thinks of presentations, they think of Powerpoint. But there is now a new world that may be explored. There are presentation software that can offer a wide array of templates and effects, which are not available in Powerpoint, so access to these can bring better results. If you want to offer something fresh and new on your next presentation, consider downloading one of these: 10.

Why Generation Y Yuppies Are Unhappy Say hi to Lucy. Lucy is part of Generation Y, the generation born between the late 1970s and the mid 1990s. She’s also part of a yuppie culture that makes up a large portion of Gen Y. Current market potential experiments Suppose you're making a mass market product and overnight everyone in the world knew about you and heard your best product pitch. Maybe it came to them in a vivid dream. Maybe the instant they woke up it all flashed before their eyes in some sort of marketing osmosis. It is a thought experiment so take your pick. Now, given everyone knows what you're doing and understands your value proposition, how many users will you retain? What % will you convert?

Meet Generation C: The Connected Customer inShare976 Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world. A study published in 2011 by security company AVG and Research Now surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of U.S. children have an online presence created for them by the time they are 2 years old.

Green Mountain Touts Keurig 2.0 System to Vanquish K-Cup Copycats sip on this Posted by Dale Buss on November 21, 2013 03:55 PM Competition in single-serve pods is getting fiercer, with new players such as Panera continuing to enter the hot marketplace. Yet Green Mountain has continued to dominate the industry. Account Planning Articles By Brandon Shockley December 11, 2012 Stanley Pollitt, pioneer planner at BMP What’s the best gift for the planner who has everything? A plethora of articles and papers on the planning discipline and its history, of course. (Updated: 1/29/2013) British Airways Gets Interactive with New Plane-Spotting Campaign traveling brands Posted by Mark J. Miller on November 21, 2013 04:52 PM So, um, what is account planning? When you’re an account planner, this is the inevitable follow-up question to the essential, “So, what do you do?” As a tag for the role played, it’s remarkably inadequate. If planning modifies account, then it sounds like an account management role.

FTC to Convene Panel as Native Advertising Augments If you're still confused about what native advertising really is, you're not alone. In fact, the general topic has become such a great concern that the Federal Trade Commission is convening a workshop on Dec. 4 to hopefully clear up the blurred lines between editorial and ad content that is increasingly confusing consumers. Native advertising, a.k.a. blended advertising, branded or sponsored content, “is a type of converged media that combines paid and owned content into commercial messaging that is fully integrated into, and often unique to, a special delivery platform,” as defined by the Altimeter Group. Key to the ongoing conversation is what publishers and ad companies must do to make sure consumers can spot the differences between different types of content.

Google Throws More Cash at Hackers to Uncover Bugs on Web and Mobile tech in the spotlight Posted by Mark J. Miller on November 19, 2013 06:16 PM Nobody likes a virus, unless you’re the evil warlord in a bad superhero film. Google, in particular, is no fan, and last month announced that it would put some of its copious cash where its mouth is and expand its Patch Reward Program for those who can identify and fix any bugs on its various platforms, such as Chrome. Now the company has added more platforms to the bug-bounty program, including any issues found on Android. Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes? In little more than a year, some retail shelves may actually be able to identify consumers who are most likely to purchase certain snacks, thanks to Mondelez International. The $35 billion global foods giant, which spun off from Kraft Foods just over a year ago with a name intended to evoke “delicious world,” markets such snack brands as Cadbury, Certs, Oreo, and Trident. In 2015, the company plans to introduce “smart shelves” with sensors designed to detect the age and sex of consumers. Then, advanced analytics will associate the right type of snack product with each consumer, and a video display will target consumers with appropriate ads and promotions. Mondelez wants to place its smart shelves as close as possible to the point of sale—right near the checkout aisles to track and possibly encourage last-minute impulse buys. Mark Dajani, the CIO of Mondelez, told the Wall Street Journal, “When people walk by, it’s a missed opportunity.