Grasshopper Enterprises

Thursday, April 27, 2006 I Want to Be A Brand Consultant ...And make big bux coming up with completely idiotic names for things and chuckling all the way to the bank as suits make fools of themselves announcing their new name. Hence Wii, which I will henceforth commence to pronounce as "vih-ee;" clearly it is an Anglicization of the plural of the nonexistant Latin noun "vius". Just as I insist on pronouncing Glu as "gluh." If it were "glue," after all, it would be spelled that way. Revolution was a good strong name. Almost as bad as "Verizon" (theoretically a conflation of "veritas" and "horizon", but equally pronounceable as "very zahn"); there was something wrong with Bell Atlantic? Or "Cingular" for that matter. Years ago, I had a friend who worked in the banking industry in New York, and had joke names for just about every bank then in the city. I'm at something of a loss for Ubisoft, though. posted by Greg at 10:49 PM Wednesday, April 26, 2006 "It Started With Paper" Viacom Buys Xfire

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