The Science Behind Storytelling — and Why It Matters
As presenters we want people to pay attention, be engaged and remember the message. The key to doing that? Science now says it involves storytelling: Stories stimulate emotions, which may be the key to better learning, attention, memory and decision making. When we listen to stories, more of the brain lights up, according to Annie Murphy Paul, author of “Brilliant: The New Science of Smart.” Here’s the science: Two parts of the brain – Broca’s and Wernicke’s area – automatically light up when listening to a presentation. But just because you’re lighting up a few gray cells doesn’t mean you, the presenter, are getting through. John Medina, biologist and author of “Brain Rules,” also notes that, “We don’t pay attention to boring things.” Back to the story. Here’s a collection of storytelling rules tweeted out by Emma Coats, former story artist at Pixar. They’re all good advice, but file rules 2 and 4 under “essential” for your next presentation. Once upon a time there was ___.