Google Reveals Its 9 Principles of Innovation
Ever wonder what makes the Google the holy grail of productivity and creativity? There's no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google's chief social evangelist, Gopi Kallayil, calls the nine core principles of innovation. Kallayil shared his insights at this week’s San Francisco Dreamforce summit. Here are the nine rules that any enterprise, large or small, can adopt to steal Google’s innovative culture. 1. It can come from the top down as well as bottom up, and in the places you least expect. 2. Worry about the money later, when you focus on the user, all else will follow. End result? 3. If you come into work thinking that you will improve things by ten percent, you will only see incremental change. Google co-founder Larry Page built his own book scanner, and the initial process required having someone manually turn its pages in rhythm, one at a time, according to the pace of a metronome. 4. 5. 6. 7. 8. 9.