Tiki’mee: Booster votre identité numérique avec un Press Book - Summify Ce service, développé par Liki’labs, vous permet de propulser votre image de marque sur le web et sur vos signatures profil & email; c’est un dossier personnel en ligne enrichi (page web, video, photo, document) qui peut faire office d’un blason numérique (carte d’identité numérique + CV + Portfolio (Press Book) + liens sociaux). Le service est récent. J’ai reçu une invitation cet été. Tiki’Mee permet également de dynamiser un profil Web grâce à une interface composée de cases (blocs) qui permettent de construire des accès uniques ou multiples (avec un bloc vous pouvez créer plusieurs blocs). Actuellement, il est présenté comme outil pour soigner sa réputation. Le service propose des formules gratuites et des formules payantes (fonctions payantes: statistiques, référencement optimisé, service d’accompagnement, personnalisation, mise en ligne de documents) allant de 10€/an (1ère année) à 108€/an. Il génère également un QR Code qui peut s’intégrer sur votre blog. PAGE D’ACCUEIL Me contacter
One Page Landing Page Websites | One Page Love One Page Love You are browsing 190 One Page Landing Page Websites One page Landing Page website designs for your inspiration. Need a quicker solution? Myscore Application, Landing Page New Positionly Triple Cherry Coffee Ecommerce, Landing Page, Product Facebook Groups Announcement, Application, iPhone App, Landing Page Give 0.7 Landing Page, Non Profit Lexus Hybrid Zero Landing Page, Product Most Loved Google Calendar Application, Landing Page, Launching Soon, Most Loved Touchable Memories Wilderness, by Palaxy Tracks Download, Ecommerce, Landing Page, Music Related Simply Gum Wayward Wild Landing Page, Service Composure Dock by Rest Next Need a Portfolio website template? The ‘East Java’ WordPress Theme is perfect to create a minimal one page portfolio. View Demo Theme Overview Subscribe Browse Information Resources Trending OPL Themes
Step-By-Step Landing Page Copywriting Let me start by warning you: This is a long post. I want to take you through the process of writing and designing the ConvertKit sales page. As you’ll see, I had a huge amount of help from Amy Hoy. Throughout the process she gave great advice on copywriting that I’d like to share here. Besides, what’s better than an actual example? The short version The short version is a series of takeaways I learned throughout this process. Make your headlines speak to a pain your visitors have. Read through the post for the details on any of those points. From the beginning To start I opened Photoshop and started writing and designing at the same time. Initial feedback I sent that draft to Amy and received some great feedback. The most effective way to convert your visitors into customers. With that feedback in mind I redesigned and partially rewrote the page. Round Two The next round of feedback came in the form of a Skype chat. Amy: So about your new landing page. Nathan: Excellent. Good. Right, me too.
3 Principles of a High Converting Lead Gen Landing Page If you don’t balance the expectations of your customers with what you’re giving away, you’re basically kissing your customers goodbye. (Original image source) You’re probably wondering why there’s a photo of a gymnast above. 1. Clearly the hurdle was too much in this case. One of the biggest factors in whether you’ll capture your lead is whether you are able to balance the size of the prize (what you’re giving away) with the perceived barrier to getting it. This is where A/B testing can come in really handy. 2. Now I’m not saying “make it look beautiful” – although it never hurts to look professional. The architecture of a great lead gen landing page This is really all you need on a lead gen landing page. The diagram above shows the elements that you need to use on your pages to communicate to your customers what and why they should convert. 1 & 3 are the ones that you really want to spend about 50% of your time on – especially the headline. 3. – Oli Gardner
YouTube guide du créateur En juillet 2011, le service en ligne de diffusion et de partage de vidéos YouTube a mis en ligne sur son espace créateurs, un guide gratuit qui présente des astuces et conseils pour optimiser la présence et la communication/viralité de vidéos sur la plateforme et sur les réseaux sociaux (en pdf) : YouTube Creator Playbook. Ce guide, qui vient d’être traduit en français, est disponible en libre téléchargement (en pdf, 69 pages) : YouTube Guide du créateur. « Le guide du créateur est organisé en trois sections : « Programmation et création », « Publication et optimisation » et « Communauté et réseaux ». Chaque section présente plusieurs optimisations ou stratégies permettant d’élargir l’audience ou l’interaction sur YouTube. Ces bonnes pratiques sont toutes expliquées par étapes afin de vous aider à comprendre chaque point et de vous aider à mettre en place les mesures suggérées. » Le guide est destiné aux créatifs, communicants et personnes évoluant dans des fonctions marketing. Annexe
Tomáš Pojeta | kreativní grafik Trends in Landing Page Design for Search Marketers Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current landing page design trends. When you want to analyze what works best in landing page design, start with the most competitive terms. The keyword in focus for this review (and, of course, the landing pages that result) was "Tax Preparation" - the logic for that choice was the expected upcoming search volume for that keyword (see chart below). Six landing pages were reviewed for the similarities/differences that the design concepts had in common. There are three key trends that revealed themselves by comparing the landing pages - the presence of cost information, the presence of varying levels of trust signals and the presence of supporting navigation. Google Trends Graph for "Tax Preparation" Keyword over the past year:
23 *Slam Dunk* Landing Page Posts You Shouldn’t Miss Michael Jordan would be proud: Here are “23” new articles to keep your iPad full and your mind on marketing 24/7 (hey, it’s only fair – that’s what we do). If you read all of these, please feel free to do a celebratory dunk before leaving a comment to let us know what you think. We’ll be covering: Landing Page Design (also see this: 35 Beautiful Landing Page Design Examples to Drool Over [With Critiques])Mobile Landing Pages (tip: Unbounce has some)Miscellaneous – #categorizationfail Landing Page Design 1. Quick is good. 2. 30 Useful Landing Page Templates For when you feel like you’ve reached a design dead end, here is some inspiration to recharge your momentum. 3. Codecademy is a platform that teaches people technical skills. 4. Airbnb balances graphical robustness with a community look and feel. 5. Your landing page probably doesn’t deserve a spot in a museum, but it is still a work of art that balances form with function. 6. 7. 11 Quick Tips for a Better Landing Page 9. 11. 13. 14. 17.
It's Not My Job: Why Marketing is Broken - inShare163 I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of “promotional” emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent. Frustrated at the state of email marketing. If you went out to eat and saw the sign below on a door, what would you expect to see on the other side? What would you think of the place if when you opened that door you saw this: Would it give you second thoughts about eating there again? Yet, this happens all the time in email marketing, display advertising, ppc advertising, etc. Let me show you just a couple of examples from that day: Email from Beyond the Rack: What would you click on? Email from Marmot: Let’s assume you can even read the white on white text but decide to click on one of the product images. Register? Fantastic! Where are the nationwide flights for $114? This is not limited to just email marketing like I said earlier. 1. 2.
35 Beautiful Landing Page Design Examples to Drool Over [With Critiques A professionally designed landing page can improve your conversion rates. This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect – or conversely, every page can be better. With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions. But what is it that makes a landing page design effective? There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design: Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! For this post we’re going to do something different. 1. Critiqued by: Oli What I like It’s sexy: Predictable response? Things I’d change or test Site*: www.Manpacks.com 2. Site*: FluidSurveys.com 3. The form header: Apply now? 4. 5. 6. Nada. 7.
Why I Used to Hate Landing Pages… In November 2004 I had my first real encounter with marketing. It was a horrible experience. At the time I came from the user experience (UX) crowd, indulging in usability, interaction design, information architecture and other such altruistic endeavours rooted in a desire to make the web work better for “the customer”. The marketing folks had an entirely different agenda with no real concern for anything but the bottom line. (Not wrong, just different from what I was used to). Landing pages should be designed with a ruthless attention to a single business goal. We were discussing ideas for a new campaign and how to integrate it into the corporate website. What I hated about the “landing page” The landing page was going to break rules I usually worked hard to uphold. My thinking: This will just lead to annoyed visitors and lots of attention being paid to the back button. Gather Round as I Admit to Being Wrong I don’t say “I’m wrong” all that often. Landing pages aren’t so bad – Oli Gardner
5 Landing Page Headline Formulas You Can Test Today You wouldn’t bake a chocolate soufflé for your mother-in-law’s birthday party without referring to a recipe, so why would you craft a headline that way? (Image source) Ever notice those “conversion copywriting” techniques you read about for ugly, hard-to-stomach long-form sales pages? When you implement those techniques, you end up with lengthy, nearly impossible to believe headlines, like this one: That’s great for niche info products. Great for diet pills and exercise DVDs. But it’s BAD for the products and services most of us are actually selling – like productivity apps, games, SaaS, consulting services, ebooks, quilts, clothes, hardware… the list goes on. Here’s the thing: the uber-long headline above isn’t necessarily wrong for short copy. So what if we were to take the best of long-form sales page copywriting… and tweak it for our 2.0 or short-copy landing pages? Sound like something you could stomach? What Needs to Be in a Headline? Before We Talk Formulas, Let’s Talk Formatting No.