The 4 Building Blocks of a Strong Digital Presence If you don't have a digital presence today, you don't exist. This statement might give you anxiety, but without a proper plan, you shouldn't rush to expand your online presence. You need a solid foundation on top of which to build what really amounts to your front door to the world. To build a stable foundation, you need to address four unique and interrelated components: content, strategy, design and technology. Content: The first issue you need to address is defining the message you want to communicate. This message often is born from advertising or marketing teams, but you should remember that in the digital world, it's critical to focus on engagement. Strategy: Once you have defined the "what," fine tune it by addressing why you are in business and why would someone want to listen to and engage with your message. Related: 5 Online Faux Pas That Will Doom Your Networking Potential Technology: The final component is often the least understood and, as a result, overlooked.
10 Questions to Ask When Measuring Your Social Media ROI What good are likes and retweets over social media if they don't add to your company's bottom line? If you think tracking your company's social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with -- and maybe even eclipse -- large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Publishing, 2012). As a prime example, Kelly points to Dollar Shave Club. "Tracking social efforts allows companies to quickly measure what is and isn't working," Kelly says. Here are 10 key questions to ask when measuring your social media ROI: 1. To do this, she suggests small-business owners use Google Analytics, a popular free website metrics tool. 2. 3. 4. 5. 6. 7. 8. 9. 10. "It's easy to focus on these because they make us feel good.
Mídias sociais no Brasil: mulher e publicidade Pesquisa identifica perfis dos profissionais que trabalham com mídias sociais; salários chegam até R$ 5 mil Mulheres ocupam 63% dos postos de social media Crédito: Reprodução A OpSocial, plataforma de controle de mídia sociais, realizou uma pesquisa com as pessoas que estão por detrás das postagens de marcas nas redes sociais. A pesquisa revelou que, no Brasil, a maioria é mulher e formada em comunicação social, sendo a primeira graduação em publicidade, seguida de jornalismo. A maior parte desses profissionais atua em agências de publicidade, com 53% das repostas. Veja o gráfico abaixo: The Big Video Trend for 2014: Micro Video for B2C Popular Today in Business: All Popular Articles B2B Marketing By Anish Patel, Published November 18, 2013 Remember when we were all wondering – who will be the “Instagram of video”? SocialCam, Viddy all threw their hats in the ring before the social giant itself launched a microvideo ability. That was just the beginning. B2C companies are taking advantage of microvideo – and they really should be. And we love this! But what about B2B companies? When it comes to B2B, consumers need more research and more information. So yes, microvideo will have a huge impact in 2014 and is sure to change the B2C marketing landscape, but as for B2B products and companies, I think we have a little longer to wait.
5 Principles of Persuasive Web Design What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible? You bet. Researchers installed a ‘fly’ onto urinals across different airports around the world: The presence of a fly in a urinal literally changes human behavior. This is a clear case of getting people to do what you want without using words. Are people in Denmark selfish? This graph represents the number of people who’re registered organ donors, divided by countries: So only 4.25% of Denmark, but over 99% of Austrians – what’s going on here? People go with whatever is the default. Do people change software settings? Here’s another tidbit. If you’d like more people to take action, make the preferred actions ‘default’. That being said, there are lots of opportunities with designing for default. We spend very little time on deliberate thought Our decisions change depending on how we think 1. 2. 3.
Social Media: The case for brand marketing in a start-up world Nick Pugliese Published: November 17 2013 | 6:00 am - Updated: 28 March 2014 | 11:36 pm in I love Mad Men. To be clear, I love the show — the acting, writing, and art direction. Fast forward to today. We’ve embraced a more entrepreneurial, startup culture that pitches and workshops the next big business idea. We focus on innovation and starting which is critical but the growth phase that needs to follow is one that relies heavily on the art and science of marketing. The best of times As an educator who works with marketing students and a marketing strategist that works with businesses, I’m fond of saying there’s never been a better time to be in marketing. That’s not the case with marketing. We don’t just communicate in one-way 30-second bursts and interrupting eye candy. As businesses, we actually have to listen now. Brands remain constant Regardless of these tectonic plate shifts in how we market, one constant remains the same. We do business with people and brands we like.
Business Apps to Use Now | Video As Entrepreneurs, we are all looking for quality strategies to save time, work smarter and be more organized. We've compiled a list of must-have apps for desktop and mobile to add to your entrepreneurial tool-kit. Over the next few weeks, we'll be sharing three new apps that we think are must-haves for the modern business leader. Mozy An app to back up precious data for organization and peace of mind. Omvana This tool connects you with a customized audio library to help you relax, meditate and focus, making the most of the emotional highs and lows we experience running our own companies. Wunderlist Manage and share your to-do lists to stay organized and connected to your team. Related: Business Apps to Save You Time - Part 2 of 3 Business Apps to Save You Time - Part 3 of 3
Social Media Marketing Trends for 2014 Social Media Marketing Trends for 2014 There where so many changes in 2013 with new networks coming in, leaving and collaborating and whilst social media has definitely reached a new level of maturity, it certainly won’t stop there! So what should marketers look for in the upcoming year? 1. Although for the moment, people are pretty much free to consume as much content as they want, marketers are expected to select the audience for their brands – integrating the idea that exclusive content is better content, and therefore, more valuable for both the audience and the brand. 2. 2014 will be the year of Twitter! Many brands already use Twitter, in particular in the travel & hospitality vertical, i.e. airlines, hotels, destinations, etc. 3. Snapchat is a new mobile app trend, with which you’re able to send out short videos, texts and photos called “snaps”, which auto destruct after a few seconds. 4. 5. What other trends do you think we can expect to see in 2014?
Don’t Learn to Code: 10 Essential Tools That Help Marketers Focus on Marketing “Learn to code.” This honorable slogan has become the focal point of campaigns targeted at marketers of all stripes. It’s received plenty of praise and a fair amount of flack, too. “It seems like the general consensus in the marketing world is that those who don’t keep up with new technologies and learn how to leverage them will be left behind,” Buffer’s Belle Beth Cooper recently observed. While this conversation is taking place, however, there’s a new crop of companies creating products for the marketer who’s focused on increasing their company’s conversion rates instead of their own coding proficiency. “We’re in the midst of marketing’s technical liberation when technology enables marketing teams to act directly, immediately and effectively,” Redpoint Ventures’ Tomasz Tunguz wrote in August. 1. Vero lets you track customers on your website and send emails based on their actions. Similar: Intercom.io, UserFox, Customer.io. 2. Similar: Mixpanel. 3. 4. 5. Similar: LiveChat and SnapEngage. 6.
Making The Most Of Your Advertising Efforts Through Social Media Marketing Establishing and operating an online business is a highly involved process that is constantly evolving. Every day, the number of websites, registered users and online trends continues to grow by the millions. For example, social media sites are the newest way to reach customers, but you need to know what to do in order to make marketing effective. This article provides several useful tips for running an effective social media marketing campaign. A good way to advertise your business is through Twitter. If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. TIP! Update your blog with new and interesting information frequently. Above your blog posts, place a share button for Facebook. Social Media Sites TIP! Let your existing customers know about your social media sites. Social media works best if you create links that all tie together. Use a like box for Facebook on the upper right hand corner of your blog page. TIP! TIP! TIP!
Top 10 mobile advertising campaigns of 2013 - Advertising By Lauren Johnson December 24, 2013 Macy's mobile campaign This year, Macy’s, Ford and McDonald’s led the pack in big brands leveraging new types of mobile advertising that up the ante in mobile’s potential to propel brand awareness and revenue streams. The most innovative uses of mobile advertising in 2013 centered around add-ons or alternatives to banners, signaling a significant drop-off in brands solely allocating budgets towards standard display ads. In particular, marketers stepped up their campaigns in the second half of the year with new forms of rich media, social media integration and behavioral data. Here are the top 10 mobile advertising campaigns of 2013, in alphabetical order. Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilotConsumer packaged good brands kickstarted mobile efforts this year after being seen as a slow-moving industry in the past. The Campbell's ad The Fiat tablet ad Ford's mobile ad Hershey tries the mobile homescreen The JackThreads ad
Facebook is NOT your Marketing Strategy: When Social Media is not a right fit for your business. When Social Media is not a right fit for your business. There seems to be a disconnect – or at least a misunderstanding of exactly where the value of social media lies and how that connects with a business. I have been in one too many boardrooms where the conversation turns to the “value of social media” and the fact that our events or activation MUST have twitter buzz. Let’s turn back the clock a bit – and only a bit – as these formats are relatively new (at least for the people grappling with synergy between brand and social zeitgeist). Social media has grown exponentially successful as it seeks to close the gap between people that has been created by technology, globalisation, time and geography. Part of the success and proliferation of social media is that it allows an unfiltered soapbox to individuals, regardless of stature or social standing, on an immediate global platform. For a generation that has yearned to be heard, technology has answered their call.