EdgeRank Checker | Check your Facebook Page's EdgeRank Marketing Is Dead - Bill Lee Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Second, CEOs have lost all patience. Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. In fact, this last is a bit of a red herring, because traditional marketing isn’t really working anywhere. There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins. Restore community marketing. Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. Find your customer influencers. Help them build social capital.
storyful Social Media Marketing Software by Argyle Social New Analytics Tool Helps Brand Managers Identify, Track Facebook Advocates Social software provider Dachis Group introduced a sophisticated analytics tool that allows brand managers to track the impact of top advocates of their brands. Advocate Insight taps into Dachis Group’s social analytics platform, which monitors and measures daily interactions between 30,000 brands and 100 million social accounts, to help brand managers identify and engage with their biggest brand loyalists. Its features include: Dachis Group Founder, President, and Chief Executive Officer Jeffrey Dachis said: Our customers are rapidly embracing and mobilizing advocates in social for two primary reasons.
Publications Brands Need Integrated Campaigns To Reach Connected Consumers 08/10 Digital strategies like social marketing will influence at least 80% of consumers' discretionary spending by 2015, according to Gartner. The findings, released in a joint study with ExactTarget, analyze multichannel marketing techniques, as well as tips to lead consumers to purchases. The Marketer's Guide to Multichannel Campaign Management suggests that brands must move away from running campaigns individually and toward the integration of many campaigns, such as email, social, search, voice, video and more. The strategy supports consumers moving to a "hyper-connected" model, where many gain access to online content through more than one device simultaneously. Most will connect through some form of mobile device. eMarketer estimates access through nearly 116 million U.S. smartphones this year. Gartner estimates that 6.7 billion devices will connect to the Internet by 2014.
Converseon Awareness, Inc. | Social Marketing Software The Facebook Fallacy Facebook not only is on course to go bust but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, this assertion will sound exaggerated. But that doesn’t mean it isn’t true. At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. Things Reviewed: Facebook ads At the same time, network technology allows advertisers to more precisely locate and assemble audiences outside of branded channels. Facebook currently derives 82 percent of its revenue from advertising. It’s quite a juxtaposition of realities.
Оптимизация посадочной страницы в цифрах | Блог SeoPult Посадочная страница должна побудить посетителя совершить целевое действие – например, оформить покупку товара или воспользоваться предлагаемыми услугами. Поэтому именно ее оптимизации следует уделять максимум внимания. Сегодня компании нанимают все больше сотрудников для оптимизации посадочных страниц. Вопрос в том, правильно ли они оценивают результаты, получают ли положительный отклик, нет ли пробелов в знаниях этих специалистов. Предлагаем ознакомиться со статистическими данными на наглядном примере — в виде инфографики «Оптимизация посадочной страницы в цифрах». (нажмите на картинку для загрузки всей инфографики) Более подробную информацию об оптимизации посадочных страниц читайте в юбилейном выпуске нашей рассылки!
Social Media Monitoring Tools | Brandwatch The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners to answer this question and provide pragmatic recommendations. The result is our “Social Media ROI Cookbook,” which aims to identify and describe the most effective “recipes” for measuring the revenue impact of social media that we have seen adopted to date. Only 30% of brands we surveyed consider themselves to be “effective” or “extremely effective” at connecting social media to revenue. To be fair, we are in a period of transition: Jeremiah Owyang’s “A Strategy for Social Media Proliferation,” published earlier this year, showed that “companies average 178 corporate-owned social media accounts.” Where’s it all going? Related Posts