Lean Startup Machine Home » Lean Startup Machine
What is Lean Startup? “Lean Startup” is a term coined by Eric Ries while an Advisor to the venture capital firm Kleiner Perkins. It’s based on the new management processes he employed while Chief Technology Officer at IMVU, one of Silicon Valley’s most successful startups. What is Customer Development? “Customer Development” is a process pioneered by Steve Blank and written about extensively in Four Steps to the Epiphany. It emphasizes “Getting Out of the Building” for in-person feedback and focusing early product development efforts around early-evangelists.