Bristol Twestival Improve Your Marketing With Hashtags Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags for your business. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest …is the most popular means of categorizing content on social media …makes your own content discoverable …allows you to find relevant content from other people and businesses …also allows you to connect with and engage other social media users based on a common theme or interest
Most of you know that Twitter can be used for much more than just announcing what you ate for breakfast. Many of you already know Twitter’s value in business, but you can still take it further and use it to land gigs, market your business, grow your network and gain free publicity — all in 140 characters or less. It’s true that Twitter is what you make of it. Share Expertise to Build Credibility Help others with problems.Share tips related to your business and work-life balance.Share photos (Twitpic makes it easy) of conferences, travel, products and other interesting finds.Provide selected highlights from a conference or event.Report industry, company, world and other news that’s related to your business, together with some commentary.Link to articles and content posted elsewhere with a summary of why it’s valuable.Post original thoughts on your topic, industry and business. Grow Your Network Marketing Do the Right (and Fun) Thing Finally, Some Tips for Absolute Beginners
Why Blog? The Benefits of Blogging for Business and Marketing I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. "It's for a friend," she said. Sure it was. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... So I'm doing it now. For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here. First, if you don't know what a business blog is, this post, "What Is Business Blogging? On the same page? 1) It helps drive traffic to your website. Raise your hand if you want more website visitors. Now think about the ways people find your website: They could type your name right in to their browser, but that's an audience you already have. So, how can you drive any traffic? Think about how many pages there are on your website. Well, blogging helps solve both of those problems. Blogging also helps you get discovered via social media. So, the first benefit of blogging? 4) It drives long-term results.
Why Executives Should Twitter: Let Us Count the Ways This is a guest post from Edward Boches and has been reprinted from his blog with permission. If you are a CEO, it’s time to get on Twitter. If you know a CEO, do him or her a favor and tell him to get on Twitter. If you are the PR counsel to a CEO, make him get on Twitter. America has about had it with our business leaders: from Enron’s deceit, to the auto industry’s incompetency, to AIG’s bonuses. Trust and confidence is at an all time low. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The holy grail has just been handed to you. Edward Boches is chief creative officer for Mullen, one of the country’s leading integrated advertising agencies. Read through the Socialbakers blog by relevant Advertising It has always been a struggle to define success in marketing. Historically, brands or industries have succeeded in finding accurate ways of quantifying marketing success, but those methods were based on representative data - not thorough accounts. With social media metrics, brands can be more sure than ever of just what their marketing is getting them. Here are some examples of how social media metrics can work: On Facebook, important metrics include Total Fan Count, Fan Growth, and Fan Growth over time, as well as engagement metrics like Likes, Shares, and Comments, and Social Customer Care metrics like Response Rate, Response Time, and and Questions Responded minus Ignored (QR-I). On Twitter, engagement metrics include Favorites, Retweets, and Mentions, which happen anytime someone Tweets about a brand. On Instagram, brands can grow their Followers, and watch engagement based on Likes and Comments. There are innumerable social media metrics.
A beginner’s guide to building a presence on Twitter | Community Twitter is the best online marketing tool of the last five years. Thanks to Twitter, you can engage in immediate conversations, receive immediate feedback and find new people who share your interests. From a community building standpoint, you can use Twitter to find potential new members, make people aware of your community, build your reputation and introduce people to others. Many businesses and websites don’t use Twitter correctly and wonder why their strategy fails. First, let’s bust a myth. Twitter followers Huge value seems to be placed on the number of Twitter followers you have. What really counts is the number of conversations you’re having. It’s about value and relationships You should be using Twitter as an additional way of providing value. A beginner’s guide to using Twitter Let’s say you’re planning a brand new online community and you’re doing it the right way – you know that you don’t build the website before you’ve built relationships. Signing up to Twitter - Link - Tweet!
Advertising - Eye-Tracking Study: How Consumers View Display Ads Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were assigned certain search tasks. Digital display ads were shown in the leaderboard (728x90), skyscraper (300x600) and big box (300x250) positions across both Web-page mock-ups and actual sites. With data from the study, the researchers were able to generate heat maps showing the length of time spent looking at various parts of the pages, as well as gaze maps indicating where people clicked. Overall, 16.6% of the ads that were served to study participants were viewed (e.g., 50% or more of their pixels were in view for a minimum of one second). Leaderboards, the horizontal ads served at the top of pages, were seen most (25% more, on average, compared with big box ads) and were also noticed most quickly.
Spirituality & Practice: Spiritual Practice Feature: 25 Reas By Frederic A. Brussat Twitter, the free platform designed for 140 character posts, is the latest thing in social networking. It's being promoted as a way of keeping in touch with friends, promoting your services, marketing your products, and enlarging your profile — and just a fun thing to do.