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25 of the Best PowerPoint Presentation Examples Every Marketer Should See

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. And if you're looking to get started making your own PowerPoint or SlideShare presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we've curated 25 awesome SlideShare decks below. Click here to download 20 examples of top-notch PowerPoint presentations and get tips for creating one of your own! When you're clicking through the presentations below, notice how they weave an interesting story through the SlideShare format, design their slides, and make their presentations interactive with SlideShare-exclusive features. Bonus: You may just learn a thing or two about marketing while you're at it. ;) 1) "How to Produce Better Content Ideas," Mark Johnstone We all get writer's block sometimes. 2) "How Google Works," Eric Schmidt

URLs Gone Wild - 10 URL Structure Challenges to Master URL structure management is harder than it used to be. Getting proper preferred landing page URLs to rank in the search engines has become exponentially more difficult since Penguin, even for branded terms. Part of the problem is that when you build a new piece of content around specific terms (for a better user experience), you won’t see the impact of your marketing efforts until the new page outranks the current top ranking URLs. “Getting proper preferred landing page URLs to rank in the search engines has become exponentially more difficult since Penguin, even for branded terms.” Long gone are the days of watching new content scratch and fight its way to the top. Changing the URL structure of a website is something that we see happening with our clients on a daily basis. We also see sites changing their architecture to provide a more SEO-friendly URL structure. Knowing the nuances of URL structure management will help the performance of your entire business. 1. 2. 3.

7 stappen naar een kloppend marketingplan Misschien heb je zelf wel eens een marketingplan geschreven. Managers bij grootbedrijven hebben er vaak een onder ogen gekregen. En die zullen, als ze eerlijk zijn, toegeven dat het vaak niet echt duidelijk is wat er in een aangeleverd plan staat. 1. Niet iedereen heeft tijd om het hele marketingplan door te lezen. 2. Hoe staat het bedrijf er momenteel voor? 3. Voor wie zijn de producten of diensten die het bedrijf levert? 4. Ieder bedrijf heeft te maken met concurrentie. 5. De SWOT-analyse klinkt wellicht als het meeste werk om te maken, maar als je alle eerder genoemde punten in het marketingplan al goed hebt uitgewerkt, is dit deel zo opgeschreven. 6. Het is nu duidelijk hoe het bedrijf ervoor staat en waar de kansen liggen. 7. Hoe ga je de marketingstrategie ten uitvoer brengen? Meer slideshows 4 grote marketingvergissingen 5 marketingflaters Van kijkers ook kopers maken Of ga naar de slideshow-pagina van Sprout Meer weten over het schrijven van een marketingplan?

Be a Better Social Media Marketer Using These Social Listening Tools Most companies feel the urge to be active across every major social network, it’s an anxiety perpetuated by other businesses, the media and users themselves. Yes, it is important to have a presence on the social networks where your target audience is present and most active, but that’s very different than being everywhere across the social media ecosystem. The biggest mistake businesses make is failing to realize each platform has its own audience, features, and user preferences, but unfortunately businesses often broadcast the same message across all their channels in effort to be active everywhere and seem like they are ahead of the curve. It doesn’t do your business any good to share the same link, text, and image on Pinterest, Tumblr, Facebook, and Instagram. Recycle, But Don’t Be Lazy For example, JanSport posted this tweet on Twitter and this post on Facebook on the same day with the same exact photo, text, and link. The Taco Bell Approach 1. 2. 3. 4.

10 Awesome Free Tools To Make Infographics Advertisement Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. Designing An Infographic Some great tips for designing infographics: Keep it simple! Ideas for infographic formats include: Timelines;Flow charts;Annotated maps;Graphs;Venn diagrams;Size comparisons;Showing familiar objects or similar size or value. Here are some great tutorials on infographic creation: Creating Your Infographic Plan and research.If required, use free software to create simple graphs and visualisations of data.Use vector graphic software to bring these visualisations into the one graphic. Ultimately, if you have a little design skill, the very best approach is to create all the simple graphs and illustrations yourself using vector graphic software. Stat Planet Hohli

The 83 best infographics | Infographic Every picture tells a story, as they say, but sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an entertaining fashion. The best infographics may look like they were simple to create in Photoshop, but designing an effective piece of data visualization is usually anything but. There are several great tools to create infographics, but these examples of infographics from around the web will show you how you can take it a step further and add a bit of style and personality to your data. Some are older than others, but they can still provide some inspiration for those of you looking to create an infographic from scratch. If Star Wars: The Last Jedi has put you in the mood to immediately watch the original movie, hold your horses just one second. 02. 03. Are you reading this slumped at your desk? 04. Do you know your aperture from your apex? 05. 40 little things you can do to break your creative block 06. 07. 09. 15. 18 rules for using text

Presentation Zen Branding, Identity & Logo Design Explained A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. What is brand? To explain this in more detail, let’s start at the top – the brand. What is branding? Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. As an example, let’s look at the well known IT company, Apple.

The Discipline of Innovation How much of innovation is inspiration, and how much is hard work? If it’s mainly the former, then management’s role is limited: Hire the right people, and get out of their way. If it’s largely the latter, management must play a more vigorous role: Establish the right roles and processes, set clear goals and relevant measures, and review progress at every step. Peter Drucker, with the masterly subtlety that is his trademark, comes down somewhere in the middle. Drucker argues that most innovative business ideas come from methodically analyzing seven areas of opportunity, some of which lie within particular companies or industries and some of which lie in broader social or demographic trends. Despite much discussion these days of the “entrepreneurial personality,” few of the entrepreneurs with whom I have worked during the past 30 years had such personalities. Today, much confusion exists about the proper definition of entrepreneurship. Sources of Innovation 1. 2. 3. 4. 5. 6. 7.

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