Effectiveness of Email and Direct Marketing |The Importance of Integrated Marketing Campaigns « Blogging Me Blogging You Last week I shared a list I had compiled for an internal e-learning course and this week I wanted to share a fascinating piece of research. I was asked whether email marketing was more effective than direct mail, and by what margin. Based on some really cool work my colleagues and I have been doing with a client’s email communications, that I hope to go into more detail on later, I was hopeful that the ability to personalize, and measure, the email experience would lead to it being more effective. The results were surprising. First off, both email and direct mail marketing are really dependent on the content within the piece, the industry/sector the sender is in and, to a large extent, the relationship with the recipient. That being said: Direct Mail The standard response rate for the first piece of direct mail sent to a recipient is about two per cent but a marketer could consider any where between one and three per cent as a “good” response. Email Conclusion Interesting. Like this:
Framtíðin er í þínum höndum Fimmtudagur 27.10.2016 - 15:07 - Ummæli () Jón Baldvin Hannibalsson. Eftir Jón Baldvin Hannibalsson VERSTU MISTÖK Íslendinga eftir Hrun voru að endurreisa óbreytt kerfi. VIÐ VITUM, hvar við höfum kerfisflokkana, sem hafa stjórnað landinu á s.l. kjörtímabili. EF NIÐURSTAÐAN verður sú fyrir kosningar, að fjórir flokkar – Píratar, Samfylking, Vinstri-græn og Björt framtíð – sammælast um atfylgi við róttækar kerfisbreytingar á næsta kjörtímabili, þá verðskulda þeir traust. ÞETTA ÞÝÐIR, að við höfum ekki efni á því að kasta atkvæðum okkar á glæ á þau framboð, sem engar líkur benda til að nái upp í 5% þröskuldinn. VIÐREISN er um margt virðingarverð tilraun til þess að losna undan agavaldi sérhagsmunanna, sem hafa tröllriðið Sjálfstæðisflokknum hingað til. Hvað meinum við með róttækri kerfisbreytingu? UPPBOÐ á markaði ákvarði verð veiðiheimilda; allur fiskur fari á markað; hámarkseign kvóta takmarki samþjöppun auðvalds; auðlindaarður til þjóðarinnar kosti endurreisn heilbrigðis- og menntakerfis.
How to Revise an Email So That People Will Read It - David Silverman - HarvardBusiness.org by David Silverman | 4:35 PM April 14, 2009 “People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs, tables, and cups, and revision isn’t cleaning up after the party, it is the party.” “All first drafts are terrible. I don’t care if you’re Hemingway.” “What comes out unfiltered from anyone’s mind is mud.” The first two quotations come from writing professors whose names I’ve since forgotten (and they were quoting other people whom they’d forgotten). I’ve found that for your average email, the number of revisions largely depends on the number of recipients. 1 to 5 recipients = 2 to 4 revisions 5 to 10 recipients = 8 to 12 revisions Company-wide or to Executive Committee = 30 to 50 revisions Even the simplest missive to one person benefits from a couple of extra passes, and if it’s going to the management committee, expect everyone to have changes (and changes to those changes). 2. 3. 4. 5. 6. 7. 8. 9.
Election Update: The Polls Disagree, And That’s OK Want these election updates emailed to you right when they’re published? Sign up here. Pretty much everyone has an incentive to push the narrative that the presidential race is tightening. The television networks would like for you to keep tuning in to their horse-race coverage. More Politics But what do the polls say? The data, however, offers a lot of opportunities for cherry-picking, both because there are a lot of polls and because they don’t agree all that much with one another. How unusual is it for polls to show this wide a range of outcomes? In 2012, there were 22 polls conducted in the final week of the campaign. The 2000 and 2008 elections were similar, with only 5 or 6 percentage points between the best and worst polls for the respective candidates. All those differences are modest compared with what we’re seeing this year. Here’s another question, though. Probably not. Well, that’s pretty interesting.
How Are Email, Facebook and Twitter Audiences Different? With marketers engaging with consumers across multiple channels, messages must be tailored to resonate with audiences on email and social sites. But research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics. According to ExactTarget’s “Subscribers, Fans and Followers” report, there is little cannibalization among the three channels—instead, there is significant overlap. Most internet users studied in April 2010 engaged with brands only via marketing emails, but nearly a third subscribed to emails in addition to being fans of brands on Facebook. The vast majority of social media fans or followers were also email subscribers. Overall, 94% of daily email users subscribed to marketing messages. Users also engage with a greater number of brands via email. But analyzed psychographically, ExactTarget found different patterns of engagement.
Tri Alpha Energy - The Power of Ingenuity Tri Alpha Energy is the world's largest private fusion company. Its purpose is to develop commercially competitive clean fusion energy as fast as possible. TAE's unique approach will provide a virtually unlimited supply of baseload electricity from power plants that are carbon-free, safe and sustainable. TAE has been privately funded from its inception by some of the world's leading energy and technology investors. This diversified group of first tier global investors has provided nearly $500 million (mm) of capital to date. The company's distinguishing "money by milestone" venture capital mindset and fast cycle learning capability have driven disciplined, steady progress. In the early 1990’s, at the University of California Irvine (UCI), Professor Norman Rostoker, together with his student Michl Binderbauer, began focusing on the need for an applied approach to fusion research. Their approach was based on a unique combination of advanced particle accelerator and plasma physics.
Hot or Not: E-mail Marketing vs. Social-Media Marketing - The Steve Rubel Stream The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report.
Instead of Creating An Overnight Success Do This There is a misconception out there when it comes to entrepreneurship that all successful people "got lucky" or created an overnight success out of the blue. In fact, one of the biggest companies on the planet is commonly referred to as an overnight success. But that couldn't be further from the truth. More on that later. Most startups, even heavily funded ones, are rarely overnight successes. But if you understand the below principles you can still do very well, very fast. This is more important than overnight success. The first thing to understand is that we don't go to bed and wake up and suddenly something that wasn't working magically works. While I'm a super-optimistic person and believe that anything is truly possible, success in business is not magic or luck. In fact, I would venture a bet that there are very few true "overnight successes" out there. 99.99% of the time, it doesn't happen. You can reverse engineer success. This is the big secret.
Say NO to squeezing your buyers The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again. To squeeze or not to squeeze: The options 1. 2. This really is a bit like debating religion or politics – each side believes strongly in their position and many are eager to argue passionately for their side. For more on the debate, check out the excellent piece from Ann Handley in American Express Open Forum Should You Put Your eBooks and White Papers (and Other Content) Behind a Registration Page? While I don't actively seek converts to my religion, I do want people to understand both sides. First was Susan Gunelius who wrote in Remove the Gateway and Let Your Content Spread Across the Web that my make it free approach "really stuck with me and made me think in a new direction." Say NO to squeezing your buyers - Requiring registration GREATLY reduces the number of people who download something. It really comes down to goals.
The Low-Carb Bread - Diet Doctor Moderate low carbFat70%Protein16%Carbs5% Medium 10 m + 1 h10 minutes preparation1 hour cooking time This low-carb bread is a dream if you long for “real” bread. It has a wonderfully crispy crust and a perfect inside. It also toasts well! Ingredients 6 servingservings USMetric 1¼ cups 300 ml almond flour5 tablespoons ground psyllium husk powder2 teaspoons baking powder1 teaspoon sea salt2 teaspoons apple cider vinegar1¼ cups 300 ml boiling water3 egg whiteegg whitessesame seeds Print recipe NutritionFat70%Protein16%Carbs5% Instructions Preheat the oven to 350°F (175°C). Tip! Sprinkle seeds on the bread before baking – poppy seeds, sesame seeds or why not some salt flakes and herbs? If you make this recipe into 6 pieces of bread they contain about 2 grams of carbs per bread. What do you do with the three egg yolks – béarnaise sauce, of course! Inspiration This recipe is adapted from an earlier bread recipe by Maria Emmerich. Most popular bread recipes All bread recipes >
What Should You Never Say in an Email? : Get-It-Done Guy Email is everyone’s favorite way to communicate. Whoopee! Unfortunately, email is prone to misunderstanding. What Should You Never Say in an Email? Mother used to say “If you can’t say something nice, don’t say anything at all.” The rule goes in triplicate for email. If your job is to evaluate someone or their work—you’re an editor working with a writer—then you may put those evaluations in email. Why Emails Can Often be Misunderstood The problem is that even nice things can be misunderstood. Write Better Email by Testing it With Bad Voice Tone Depending on the voice tone used to read the letter, it’s either a love letter or a scathing attack. Never Discuss Right and Wrong in Email If you say anything in an email about being right or wrong, it will blow up in your face. A subtle point: advice intended as helpful can come across as being told they’re wrong. Use Specific Adjectives when Giving an Opinion Work Less, Do More, and have a Great Life! Image courtesy of Shutterstock
Election 2016: Why Trump's talk of a rigged vote is so dangerous The Republican presidential nominee's claim that the election is being rigged against him represents the most outlandish moment yet in a campaign devoted to dismantling political norms. Trump might not be the first candidate to feel nefarious forces are moving to keep him from the White House -- presidential elections have occasionally been disputed after votes are counted and have often been marred by accusations of dark instruments of fraud, such as the dead casting votes. But Trump's claim three weeks before Election Day -- as many voters are already going to the polls -- that the race is being being deliberately stacked against him by a fearful political establishment flies in the face of historical precedent. "Remember, we are competing in a rigged election," Trump said at a Wisconsin rally Monday night. His accusations alone, experts say, could inflict long-standing damage on the US political system itself by eroding trust in the probity of the electoral process.