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Build and submit a sitemap - Search Console Help

Build and submit a sitemap - Search Console Help
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Keyword Shitter - Bulk Keyword Ideas Tool URL structure - Webmaster Tools Help A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you're searching for information about aviation, a URL like will help you decide whether to click that link. A URL like is much less appealing to users. Consider using punctuation in your URLs. Overly complex URLs, especially those containing multiple parameters, can cause a problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site. Common causes of this problem Unnecessarily high numbers of URLs can be caused by a number of issues. To avoid potential problems with URL structure, we recommend the following:

Backlinks SEO Site title and description - Webmaster Tools Help Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query. We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create rich results based on markup on the page. While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible. Create descriptive page titles Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. Here are a few tips for managing your titles: As explained above, make sure every page on your site has a title specified in the <title> tag. How snippets are created

Social Status Checker - Check Social Media Metrics Nowadays, social media has become a very crucial piece of the overall puzzle of SEO, which makes it very hard to ignore. Comments, like, follows, shares, and Google+ are all known to have a positive impact on the overall ranking of a blog or website. The process of getting website traffic through social media websites is known as social media marketing. It is usually based on the efforts to create quality content that appeals to more readers and attracts their attention which leads to encouraging the readers to share on their social networks. Content is King, the better your content is, the more visitors will read, share, and link it to other websites and the search engine will start loving your blog or website. Content is King; this phrase describes the context of optimizing a website for better ranking in search engines with valuable content, especially the text of a web page which is the most important ranking factor in search engine ranking.

Étudier la stratégie SEO de votre concurrent en trois étapes Le SEO, de par sa nature où les résultats de recherche apparaîssent sous forme de classement, est une pratique dont les résultats seront directement influencés par les actions de vos concurrents. Si vous visez le premier rang pour un mot-clé compétitif, vos stratégies SEO doivent être plus créatives et générer des meilleurs résultats que celles de vos concurrents, par exemple au niveau du contenu ou des liens entrants. Cela implique que vous devez inévitablement vous tenir au courant des actions entreprises par vos concurrents, afin de non seulement identifier les raisons de leur succès, mais aussi savoir ce que vous devez faire pour les surpasser. Afin de vous aider à demeurer concurrentiel dans votre marché en ligne, cet article vous partagera des recommandations sur les points essentiels à analyser lors de l’étude d’un concurrent, principalement au niveau des items « on site », du profil des liens entrants et des contenus performants. Quels sont les endroits privilégiés? Conclusion

Schema.org Schemas for structured data Les 20 outils indispensables pour réussir son référencement Analyse sémantique et technique, optimisation, netlinking… Pour mener à bien un projet d’optimisation d’un site pour le référencement naturel, il est nécessaire d’avoir recours à des outils pour être efficace. Découvrez une sélection de 20 outils pour vous épauler à chaque étape du référencement de votre site… Etude sémantique… 1 : Google générateur de mots-clés Nombre de recherche par mois, concurrence… Le générateur de mots-clés Google vous permettra d’obtenir des informations sur les mots clés que vous visez. 2 : Copyscape La duplication de contenu peut être préjudiciable pour votre référencement, Copyscape vous permet de vérifier que votre contenu n’a pas été repris, sans votre accord, sur un autre site.Lien : Copyscape. Analyse du référencement… 3 : Outils pour webmaster Google Google Webmaster vous permet d’analyser l’indexation de votre site et son état de santé (erreur d’exploration, url bloquée…). 4 : SEMVisu 5 : SEMRush SEMRush a plus ou moins les mêmes fonctionnalités que SEMvisu.

How to Boost Your SEO by Using Schema Markup One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website. First, let’s understand what schema markup is. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Here’s an example of a local business that has markup on its event schedule page. The schema markup told the SERP to display a schedule of upcoming hotel events. Here are some facts about schema markup: Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results. How? Schema.org explains it this way: 1. 2. 3. 4. 5. 6. 7. 8.

10 Techniques de référencement pour maximiser vos mots clés Un des éléments importants dans l’optimisation du référencement de votre site web c’est le renforcement de vos mots clés (ou expressions clés) pour générer du trafic vers votre site web. Une des techniques de référencement qui est logique et naturelle est de placer vos mots clés dans un texte avec une forte densité. Mais les moteurs de recherche ont évolué, aujourd’hui le contenu de votre site a non seulement besoin de contenir vos expressions clés, mais doit aussi être écrit d’une façon naturelle et compréhensible pour l’internaute. Une suite de mot clés dans une page n’apportera plus aucun bénéfice à votre référencement, voire peut entraîner une pénalité. Il faut donc trouver la bonne densité. De plus n’oubliez pas que la plupart des gens ne prendront pas le temps de lire vos pages si ce n’est qu’une suite de mots clés sans information pertinente. Voici donc 11 techniques de référencement pour maximiser la mise en valeur de vos mots clés sans sacrifier la qualité de votre contenu. 1.

SEO Backlink Checker & Link Building Toolset 22 great examples of website navigation | Web design Creating an effective website navigation system is a crucial part of ensuring usability, and the success of a web design. Good navigation should be intuitive, easy to use and most importantly help your visitors find the content they’re looking for quickly, without fuss. For this reason, website navigation tends to err towards a homogenised standard that adopts current best-practice; the primary menu for a site is either at the left or along the top of a design, where users expect to find it. There are obvious benefits to taking this approach, not least the fact that your visitors will immediately understand how to use your navigation. Challenging assumptions Good design means challenging assumptions, however, while still fulfilling the criteria of an easy-to-use and understand navigational structure, so we've gathered together 10 of our favourite alternatives to the standard website navigation approach below. Read all our web design posts here 01. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12.

What Are UTM Codes and How Do You Use Them?︱Launch Digital Marketing UTM Codes are a great way to see the results of your offline marketing. As consumers, we’re hit with so many marketing messages that we may not even notice them all, but as marketing professionals, knowing how to track results for your online and offline campaigns is extremely important for measuring which marketing efforts are working for your company… or not. One fantastic way to track your results is to use UTM (Urchin Tracking Module) codes. This simple technique can link your marketing practices to Google Analytics and give you the data you need to support an idea or switch gears to try something else. What is a UTM code? A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. Keep Tabs on Every Message By creating a separate UTM code for TV commercials and print ads, for example, you can get data on which generates more traffic, conversions, etc. If You Build It, They Will Come Spend Wisely

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