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5 LinkedIn Company Page Tips to Enhance Your Marketing

5 LinkedIn Company Page Tips to Enhance Your Marketing
Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches. In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Here’s how to make your LinkedIn company page work for you: #1: Optimize Your LinkedIn Page Showcase what your business has to offer. Use this page to tell members what you do best and give them compelling reasons to follow you. Remember that you can link to just about anything from your products and services page, including your latest and greatest white papers, case studies or how-to content. #2: Engage Your Audience Related:  LinkedIn

How to Get Employees to Embrace Social Media Are you struggling to get your social media activities off the ground? Do you want to get more people inside your organization to support your social media activities? If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges. In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence. #1: Define the End Goal First, identify how and why social media will be used to meet specific business and brand goals. For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients. Clearly define realistic, concrete and measurable goals to give your team objectives to pursue. Define your goals to create the internal structure you need for your social media presence. #2: Create a Social Media Task Force Kathleen Ngo, social media specialist at Sony Electronics, says: #4: Consistency Is Key

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success. It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives. Social Media Examiner strategy on LinkedIn includes updating the business page regularly. In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.

Best Practices for Linkedin Group Management Linkedin groups can be a powerful way to connect with other business people in a meaningful way. People are just discovering the potential, and there aren’t a lot of guides to group management on Linkedin, so I came up with some tips that would be useful for beginning community managers as well as experienced ones just learning the ins and outs of Linkedin groups. Remember, creating the group is only the first step. Manage The most important thing is to be an active manager. Engage Share When new features are added to Linkedin, share how to use them with the group, ask for success stories and examplesMake connections and suggest connections between users where appropriateTake the time to point out new features on Linkedin and how to use them for best advantageCreate a way for users to showcase their talents. Promote Have fun.

LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers? To learn about how to build strategic relationships through LinkedIn, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business. You’ll learn about the tools available to make prospecting easy and what you need to do to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed LinkedIn Prospecting

Content Marketing: Are You Content With Your Content? Popular Today in Business: All Popular Articles Content with your Content Marketing? Content marketing is the act of distributing relevant content to attract and retain customers in a consistent and relevant manner. This valuable content is produced with the specific intention of changing consumer behavior. Content should always be produced in conjunction with predetermined goals and strategic plans specifically laid out for a very real purpose. Some key points to consider when developing content and a content strategic plan: Should be an ongoing process that is integrated in the overall marketing strategyShould focus on owning new media not renting it outShould be non-interruptive in natureShould leave a visitor more intelligent when they exit your siteShould reward with business and loyalty (if done properly) Content Should Be Part of All Marketing Forms As you can see, the fundamental components of new marketing have (essentially) always been dependent on content. Content.

Load a Portfolio to Linkedin Linkedin is not a very image-friendly application. If you are successfully displaying your work on any of the portfolio sites including Pinterest, you may not need to worry about Linkedin. However, lots of professionals use the site, and adding either or both of the two portfolio display options to your profile doesn’t take very long. Behance Creative Portfolio Display If you already maintain a portfolio at Behance, link to it using the Creative Portfolio Display application (More / Get More Applications / scroll — on my account, Behance is #10). Behance is the portfolio engine for Pantone, BTW. SlideShare At the time of this blog post, you can’t open a SlideShare account through Linkedin directly. Use MS PowerPoint or your choice of presentation software (most formats are supported) to create a deck with images of your work. Think about a useful file name if you are going to allow downloading.

What Not to Do on LinkedIn Groups: Advice for Sales and Marketing A version of this article originally appeared on the AdMarco blog. You can view it here. This is a warning and some sage advice from someone who has been burned by making some of the mistakes listed below. The industry is rife with consultants offering best practices on LinkedIn and selling services around helping you get started and leveraging the power of the network. This is not one of those articles and I have nothing to sell. The fact that the HubSpot-LinkedIn combination is so powerful and convenient comes with some warnings and a few things to consider when you start up. 1) It’s okay to be a member of 40 groups, but as a rule, your blog posts will be relevant to only a handful of groups. 2) Quality, not quantity, is the rule. 3) Don't post to Alumni groups, unless it's relevant to the group. 6) The best way to engage on LinkedIn when getting started is to read and comment on others' posts and ask questions. 11) Beware of trolls.

4 headlines for an irresistible LinkedIn profile If you were to Google yourself right now, what would you find? Your LinkedIn profile is probably one of the first search results you'd see. If the thought of new customers, business associates, or recruiters finding your profile has you cringing, it's time for a little TLC. Here's the good news: It's easy to stand out from the crowd with your LinkedIn photo and headline. Your headline is the place to shine, but the vast majority of people on LinkedIn allow their headline to default to their current job title. "Director of Program Management" or "Accountant II" won't tell us anything about you as a person. [RELATED: Ragan's new distance-learning site houses the most comprehensive video training library for corporate communicators.] Stuck on what to write? 1. Use this headline hack if you want to establish your expertise (even if you're a budding expert). Expert status headline hack formula: {Keyword/subject matter expert area} who {does what} for {client, company, audience, project}.

10 Quick Tips That Will Take Your Content Marketing to the Next Level As you may already know, leads generated via blog readership and social media engagement take a little bit longer to close. That said, these leads are far more likely to do business with you since they have already developed some level of attachment to your brand. That’s just one of the things to keep in mind as you develop your content marketing strategy. Here are 10 more quick tips to think about as you move forward with your content marketing program. 1. Analytics are great, but content is king Analytics can tell you a lot about where your traffic is coming from and provide insight into what you can do differently. 2. The headline of your post is the first thing people see, so it should be eye-catching and thought provoking. Yesterday, we uploaded a post entitled “How to Screw Up a Content Marketing Campaign.” Don’t go crazy, but try something new in your next headline. 3. Pay attention to what’s getting buzz in your industry, and use that as a starting point for developing content.

5 Ways to Visually Enhance Your LinkedIn Profile using Professional Portfolio 1.1K Flares Twitter 125 Facebook 42 LinkedIn 97 inShare97 Google+ 13 Pin It Share 752 752 Buffer 49 1.1K Flares × LinkedIn is the world’s largest professional network. With 225 million+ members it is the perfect platform for managing your professional identity, building your professional network and engaging with connections. But it’s time to give your profile a Makeover. In this post, I will discuss 3 reasons why LinkedIn is a Visual Platform and 5 Ways you can start visually enhancing your LinkedIn Profile by using the Professional Portfolio feature. I know…I can hear you from here, thinking “LinkedIn isn’t Pinterest. But things have changed in the world of LinkedIn with the introduction of what is called “Professional Portfolio” earlier this year…and for this Visual Social Media Fan, it’s a very positive change. Let’s start with a quick Slideshare presentation from LinkedIn about the Professional Profile and what it means for you: #1 LinkedIn IS a very Visual Platform Crazy hey?

LinkedIn: 11 Tips to Find the Best Groups A friend of mine landed his last six clients as a direct result of his participation in LinkedIn Groups. Another sees his groups as a natural extension of his social-media marketing efforts. And believe it or not (I still find it hard to believe), a third somehow managed to meet her fiancé in an HR-focused group. LinkedIn groups are informal communities formed around industries, professions, themes, niche topics, etc. Find and join the right groups, and it's easy to keep up with news and trends, make connections, ask and answer questions, land new clients--even start a romance. Here's how to find the right groups for you: Set your goals. Because groups are relatively focused, one group probably can't meet all your needs. If you're new to groups, start with one primary goal. Then search. Go to the Groups Directory page and enter search terms related to your goal. And sift. You can refine your search by using the check boxes on the left-hand side of the page. And borrow ideas. Join a few groups.

3 deadly LinkedIn profile mistakes to avoid The sad truth: You are probably committing three deadly mistakes that are turning you into a leper on LinkedIn. If it makes you feel any better, you aren't alone. Thousands of people make these three LinkedIn profile mistakes, turning their profiles into a giant waste of time. I won't tell you that you need a professional profile picture or recommendations. Those are a given. Mistake No. 1: Your profile is all about what you do. Most people use their LinkedIn profiles to drone on and on about themselves and their professions. As strange as it sounds, this is a huge mistake. The LinkedIn world doesn't care about you or what you do. You need to spell it out for your readers. If your goal is to connect with other people on LinkedIn, your profile should be a beacon that tunes in to your target reader's frequency. Here is an example of how most people get it wrong: Granted, this guy sounds a little like Saul Goodman from "Breaking Bad." Could you feel the visceral difference?