background preloader
Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches. In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Here’s how to make your LinkedIn company page work for you: #1: Optimize Your LinkedIn Page Showcase what your business has to offer. Use this page to tell members what you do best and give them compelling reasons to follow you. Remember that you can link to just about anything from your products and services page, including your latest and greatest white papers, case studies or how-to content. #2: Engage Your Audience Related:  LinkedIn

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success. It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives. Social Media Examiner strategy on LinkedIn includes updating the business page regularly. In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.

LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers? To learn about how to build strategic relationships through LinkedIn, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business. You’ll learn about the tools available to make prospecting easy and what you need to do to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed LinkedIn Prospecting

Load a Portfolio to Linkedin Linkedin is not a very image-friendly application. If you are successfully displaying your work on any of the portfolio sites including Pinterest, you may not need to worry about Linkedin. However, lots of professionals use the site, and adding either or both of the two portfolio display options to your profile doesn’t take very long. Behance Creative Portfolio Display If you already maintain a portfolio at Behance, link to it using the Creative Portfolio Display application (More / Get More Applications / scroll — on my account, Behance is #10). Behance is the portfolio engine for Pantone, BTW. SlideShare At the time of this blog post, you can’t open a SlideShare account through Linkedin directly. Use MS PowerPoint or your choice of presentation software (most formats are supported) to create a deck with images of your work. Think about a useful file name if you are going to allow downloading.

4 headlines for an irresistible LinkedIn profile If you were to Google yourself right now, what would you find? Your LinkedIn profile is probably one of the first search results you'd see. If the thought of new customers, business associates, or recruiters finding your profile has you cringing, it's time for a little TLC. Here's the good news: It's easy to stand out from the crowd with your LinkedIn photo and headline. Your headline is the place to shine, but the vast majority of people on LinkedIn allow their headline to default to their current job title. "Director of Program Management" or "Accountant II" won't tell us anything about you as a person. [RELATED: Ragan's new distance-learning site houses the most comprehensive video training library for corporate communicators.] Stuck on what to write? 1. Use this headline hack if you want to establish your expertise (even if you're a budding expert). Expert status headline hack formula: {Keyword/subject matter expert area} who {does what} for {client, company, audience, project}.

5 Ways to Visually Enhance Your LinkedIn Profile using Professional Portfolio 1.1K Flares Twitter 125 Facebook 42 LinkedIn 97 inShare97 Google+ 13 Pin It Share 752 752 Buffer 49 1.1K Flares × LinkedIn is the world’s largest professional network. With 225 million+ members it is the perfect platform for managing your professional identity, building your professional network and engaging with connections. But it’s time to give your profile a Makeover. In this post, I will discuss 3 reasons why LinkedIn is a Visual Platform and 5 Ways you can start visually enhancing your LinkedIn Profile by using the Professional Portfolio feature. I know…I can hear you from here, thinking “LinkedIn isn’t Pinterest. But things have changed in the world of LinkedIn with the introduction of what is called “Professional Portfolio” earlier this year…and for this Visual Social Media Fan, it’s a very positive change. Let’s start with a quick Slideshare presentation from LinkedIn about the Professional Profile and what it means for you: #1 LinkedIn IS a very Visual Platform Crazy hey?

3 deadly LinkedIn profile mistakes to avoid The sad truth: You are probably committing three deadly mistakes that are turning you into a leper on LinkedIn. If it makes you feel any better, you aren't alone. Thousands of people make these three LinkedIn profile mistakes, turning their profiles into a giant waste of time. I won't tell you that you need a professional profile picture or recommendations. Those are a given. Mistake No. 1: Your profile is all about what you do. Most people use their LinkedIn profiles to drone on and on about themselves and their professions. As strange as it sounds, this is a huge mistake. The LinkedIn world doesn't care about you or what you do. You need to spell it out for your readers. If your goal is to connect with other people on LinkedIn, your profile should be a beacon that tunes in to your target reader's frequency. Here is an example of how most people get it wrong: Granted, this guy sounds a little like Saul Goodman from "Breaking Bad." Could you feel the visceral difference?

How to Enhance Your LinkedIn Profile With Professional Portfolio Do you want to enhance the appearance of your LinkedIn profile? Are you looking for ways to get noticed and attract more business opportunities on LinkedIn? In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out. What is LinkedIn’s Professional Portfolio? LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content. It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. At present, the key features of Professional Portfolio are available on the following sections of your LinkedIn profile: SummaryExperienceEducation Content can be added to your LinkedIn profile in the form of photos/images, videos, presentations and audio recordings. You can also link a range of documents and content types with Professional Portfolio. How to Get Started on Professional Portfolio First, select edit mode on your LinkedIn profile: It’s as easy as that.

How recruiters use LinkedIn, Facebook and Twitter to find candidates Omar Akhtar, Senior Editor January 17, 2014 Let's face it,everyone's looking at your social media profile, especially when it comes to the professional space. According to this infographic from Bullhorn, recruiters are increasingly using social media to identify and engage quality candidates. 21% of recruiters use all three platforms to do so.

5 ways LinkedIn can lead reporters to you Editor's note: This story is taken from Ragan's distance-learning portal The site contains hundreds of hours of case studies, video presentations, and interactive courses. Learn more about this session. You've heard the complaints about LinkedIn. Isn't LinkedIn just an online Rolodex? I don't have time for another social network. I'm not looking for a job, so why would I be on LinkedIn? Lori Russo, managing director of Stanton Communications, has a piece of advice for you: "Just get over it." You need to be on LinkedIn, she says in the Ragan Training video "How to get media attention on Twitter and LinkedIn." Why the urgency about LinkedIn? Besides, journalists are on it, and they're using it as a research tool. This video clip is taken from the Ragan Training session, "How to get media attention on Twitter and LinkedIn." So, here are some tips for LinkedIn: 1. Think about the platform as another way to get your message in front of reporters. 2. 3. 4. 5. @r_working

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). LinkedIn's conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business' websites via social media, .98% of that traffic converted into leads, compared to LinkedIn's 2.74%. So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage? People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So what about B2C-focused businesses? 1. 2. 3. 4.

Kate Mitchell: The Advantage of LinkedIn - The Accelerators For B2B startups, LinkedIn is where you need to be. HubSpot research reported that LinkedIn was 277% more effective for lead generation than Facebook FB -1.10% and Twitter. That makes sense since LinkedIn has more than 200 million professionals, with 4 million of those focused on IT. This doesn’t mean you should ignore other channels, but focusing on LinkedIn means you are investing precious resources (including your time) on the social channel that delivers the best return. The quickest way to earn respect and build a reputation on all social media, including LinkedIn, is to showcase your knowledge on topics relevant to your business. ExactTarget has a LinkedIn user group for members to share best practices and cross collaborate on how they are using the product. Company Pages provides a central resource to engage with your network, share updates and highlight products and services.

Top 10 Tips from “LinkedIn Marketing: An Hour a Day” By: Viveka Tuesday October 23, 2012 Tags: LinkedIn Expert, Viveka von Rosen, LinkedIn Tips, LinkedIn help I was recently asked to write an article on my book, "LinkedIn Marketing: An Hour a Day" so I decided to sharesome of my top tips from it, chapter by chapter. You don't have to buy the book to benefit from it, although of course I recommend you do! Chapter 1: “Get LinkedIn” What is LinkedIn and should you be on it? If you don't have one yet, get a profile on LinkedIn. Chapter 2: “Get Started on LinkedIn” What are your goals and what are your strategies? Take a few minutes right now to write down the reasons you're using LinkedIn. Chapter 3. Do you know your keywords? You can use the “Skills and Expertise” link on LinkedIn to find keywords that are specifically relevant to LinkedIn. Once you select a skill from the drop-down list, LinkedIn will take you to a new page. The section of this page relevant to finding keywords is on the left side under “Related skills”. Create a schedule. - Kent