Neuromarketing Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. Neuromarketing research raised interest for both academic and business side. Companies such as Google, CBS, and Frito-Lay amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products.[2] The word "neuromarketing" was coined by Ale Smidts in 2002.[3] Coke vs.
Top 50 Marketing Blogs To Watch In 2008 11) ProBlogger URL: Editor: Darren Rowse Once a hobby blogger, Rowse now offers a comprehensive site aimed at helping others learn how to make money online. His blog covers everything from affiliate marketing to other potential income generating streams. 12) Niche Marketing – Andy Beard URL: Editor: Andy Beard Andy Beard blogs on everything from Wordpress to niche marketing to affiliate marketing tips, and never without “loads of attitude.” 13) Affiliate Watcher URL: Editor: Don Lawson For affiliate programs, affiliate program reviews, and everything affiliate marketing, Don Lawson's blog Affiliate Watcher is the place to go. 14) eMoms at Home URL: Editor: Wendy Piersall After leaving her job, the original eMom at Home decided to start this blog to help others in their quest to master affiliate marketing.
How Google Tracks Traffic | platform Broadband & Internet We all love their traffic alerts, but how exactly does GoogleMaps know how clogged the highway is on your way out of town this weekend? As the Fourth of July weekend approaches, many of us will be hopping into our cars en masse in search of a long awaited break. If the eerily targeted ads that appear on the sides of a Gmail inbox are any indication, Google knows a lot about its customers. The earliest iterations of Google Maps had no traffic feature–it was simply focused on getting people from Point A to Point B. But in March of last year, Google Maps became much more useful to drivers, because in addition to offering directions, they also started to offer real-time views of how congested the roads were. So how does Google know what traffic is like on the roads, nearly all the time? Google realized that as more and more people continued to switch to smartphones, they had a miniature army of traffic monitors that they could make use of.
20 creative guerilla marketing campaigns We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The bench that turns you into a walking advertisement if you are wearing short shorts. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6. Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 10. 3M security glass 11.
How to Name a Software Product Whitepaper Go Beyond Subscription Avangate's research estimates that companies are spending upwards of 11% of revenue in addition to their payment processor investment because key business features are missing ... Article Ambitious SaaS Start-ups – MochaDocs MochaDocs provides an innovative, SaaS-based Contract Management solution that helps anyone manage contracts easily. Affiliate Summit West 2014 Chronicles Another successful Affiliate Summit West is over. Neuropolítica Publicado el 14.02.2012 “Mientras el cerebro sea un misterio, el universo continuará siendo un misterio.” Santiago Ramón y Cajal (1852-1934). Médico español, especializado en histología y anátomo-patología microscópica. 1. Palabras clave:Neurociencias Ciencias experimentales que intentan explicar cómo funciona el cerebro, valiéndose del método de observación, experimentación e hipótesis, propio de las ciencias empíricas, y de las herramientas técnicas disponibles. Otras palabras clave:Neurobiología Estudio biológico del sistema nervioso.Neurología Especialidad médica que trata los trastornos del sistema nervioso. 1. Estamos, de lleno, en la “Era neurocéntrica” que inauguraba Thomas Willis (padre de la Anatomía Comparada) hace más de tres siglos (1621-1675). 2. Sabemos, por ejemplo, que las mujeres detectan mejor que los hombres los estados emocionales de sus interlocutores porque sus amígdalas funcionan de manera diferente, lo cual explicaría que ellas sean más empáticas que ellos. 3.
7 Sites Every Marketer Should Keep An Eye On Although we would like to cover everything on marketing, it’s not possible. We wish we could become your one stop marketing resource with live updates on industry news and insightful articles each day. We know how bad we wish it to happen but we also know that we are limited. It’s not just the time that limits us but we do have our limitations when it comes to knowledge as well. Although we have spent a fair share of our time in marketing, there are still new strategies that are being implemented as we write and you read. We would like to take this opportunity to share with you some of the marketing sites/blog that we visit regularly to keep our marketing hunger satisfied. Let’s get started with the list, Brandweek :This site covers news and information about the U.S. marketing industry and focuses on the brand activation process. There are a lot more marketing sites that we all need to keep any eye on to increase our knowledge in marketing.
Banned From PayPal! (Permanently “Limited”) | Learn Success The Easy Way Last week while busy at my ‘day job’ I got the following email on the iPhone: (slightly edited for brevity) Dear Randy Brown,The PayPal User Agreement states that PayPal, at its sole discretion, reserves the right to limit an account for any violation of the User Agreement, including the Acceptable Use Policy. ….We are hereby notifying you that, after a recent review of your accountactivity, it has been determined that you are in violation of PayPal’s Acceptable Use Policy regarding your sales of Subscription Services … Therefore, your account has been permanently limited.You will need to remove all references to PayPal from your website(s) and/or auction(s). My first gut reaction that this was just another phishing attempt, so I quickly logged into my PayPal account only to find the following: We recently reviewed your account, and we need more information about your business to allow us to provide uninterrupted service. I was banned from PayPal!
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) “Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely. Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are about to read might be a little shocking. Let the story and the course begin... A typical marketing storyline You’ve just been put in charge of “Internet marketing” at your new sweatshop startup (don’t worry, I live there too - replete with rusty sewing machines and fake Nike stitching patterns). It’s much more than just one job. With that in mind, I’d like to present you with: A 15,000,000 pixel infographic (that’s fifteen million colored squares, which could make it the largest infographic in history). It takes a lot of work - although not as much as writing all this - so no whining please. Social media marketing (SMM) Email marketing Lead Generation Analytics
The Social Media Marketing List: 45 things you should be doing but probably aren't | Internet Marketing Strategy: Conversation Marketing When discussing social media marketing, lots of folks, including me, say things like ‘be authentic’ and wave our hands around. That makes you want to kick me in the coccyx, I’m sure. So, here’s a list of 45 specific things you should be doing. Learn HTML. Learn. This is an encore of the 59 things internet marketing list I did way back when. 10 trucos de neuromarketing para las estrategias de comunicación online | SPOTWEB NEWS Dentro del amplio mundo de estrategias de marketing, existen técnicas que se fijan en el comportamiento de la persona respecto a una marca, como es el caso del neuromarketing, que estudia cómo se dan los procesos cerebrales en los procesos de compra. Pero, ¿cómo funciona esta disciplina en el marketing digital? Según el especialista español Víctor Puig, el neuromarketing mide la atención, la emoción y la memoria que una persona experimenta al ser expuesto a la marcas ya que nuestras decisiones de consumo a manudo están basados en un conjunto de ideas de las que no somos conscientes. A través de herramientas de la neurociencia, como las máquinas de resonancia magnética, el neuromarketing estudia los efectos de la publicidad y otras acciones de comunicación sobre el cerebro humano. Ademá, utiliza estas mediciones biométricas para desarrollar estrategias que acerquen las marcas a la mente de los conusmidores. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Fuente:
Facebook Pages vs Facebook Groups: What's the Difference? Howard Greenstein is a Social Media Strategy and Marketing consultant, and President of the Harbrooke Group. He's also a national board member of Social Media Club. “Should I create a group or launch a Page?” It's the eternal question that gets asked as often as, “What is Twitter?” at introductory social media training classes. Ever since Facebook launched their Pages product as part of their larger advertising strategy (along with the ill-fated Beacon) in November 2007, there has been confusion over which to use. What is a Page on Facebook? In their own words, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn't quite work on Facebook…Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile.” To create a fan page, one simply has to go to facebook.com/pages/create.php and create a new page.