How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

55 Free Templates to Make Visual Content Creation Quick & Painless Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images. And in social media, visuals pretty much make or break your presence. But honestly ... who's got time for all that? Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer. Click here to download our full collection of free templates for designing stunning visual content like infographics and more. I'm going to walk you through all the visual content marketing templates we have available for free to download, and show you how we've used them ourselves to create awesome visuals right in PowerPoint. Click on a template below to jump to that section: 100 Templates for Visual Social Media Content (Download Here) This one? Or this one? The second one, right?

5 Content Marketing Errors (& How To Fix Them) Content marketing is past the early adopter phase. The proof is that half of marketers have a content marketing strategy in place according to IMN research. Most marketers coordinate their content marketing goals with their metrics. The challenge is that, with the high growth of content marketing, many organizations are making significant errors that hinder their business results. Content marketing had been around for years. Custom magazines. Since content marketing isn’t new, what’s driving its exponential expansion? Expansion of social media. As a result of this high growth, many organizations have rushed to put together their content marketing strategy. Don’t audit their organization’s existing content. As content marketing becomes a more established element of the marketing mix, businesses will become more efficient at leveraging their scarce resources to meet their needs. What other errors do you see organizations making with content marketing? Happy Marketing, Heidi Cohen P.S.

11 Celebrity Tweets You Can Learn From By John Kultgen Don’t be fooled into thinking celebrity tweets are just thought broadcasts from the rich and famous. Stars embody a strong personal brand. Like companies, they have marketing goals such as: maintaining brand imageconnecting with current and prospective fanslistening and engaging with their followers Twitter offers the perfect opportunity for celebs to simultaneously interact one-on-one with a fan AND reach millions simultaneously. 1. During the VMAs, users voted for Katy Perry’s next song release. YO what a day! At the end of the night, Katy obviously took off the boxing gloves she’d been wearing for her “Roar” performance and revealed the results via Twitter. 2. Comedian Robin Williams an opportunity to jump on a trend when he noticed the buzz-worthy Kim Kardashian wearing an outfit that was relevant to his iconic body of work. I think I wore it better! Williams didn’t just tweet about a popular topic. 3. 4. Celebrities (like companies) are nothing without their fans. 5. 6.

Instagram Marketing: How to Get Started With Instagram Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing? To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Sue B. Sue shares the strategy behind her Instagram success. You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Instagram Marketing inShare580

Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn't rolled out to everyone ... until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! We wrote about the news in great detail back in May, but let's go over it again real quick for those who missed it the first time. What Are Twitter Lead Generation Cards? Well first, what are Twitter Cards? The Lead Generation Card is a way to use Twitter Cards to generate leads directly within a tweet. Why Is This Cool? Well, because it makes generating leads on Twitter easier. Its offer? How Do You Set Up Twitter Lead Generation Cards? If you'd like an in-depth, step-by-step tutorial, we've already written one out for you -- you can access it here. Register your business with a Twitter ad account.Set up a CRM end point integration so you can keep track of your leads generated from Twitter Cards in your CRM. Then you're done!

Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Yes, home financing itself is a snoozeworthy industry. Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Anyway, back to my inbound addiction. The first point of that presentation? Screw sexy. One of my favorite moments of this experience was seeing “Screw Sexy. Instead of trying to be the next beer commercial, the next Geico camel, or a viral sensation like Psy, work on providing answers to the questions your potential customers are asking. One great example of how this works was shown by Marcus Sheridan at River Pools & Spas. Shift your marketing focus to journalism. It’s not enough to simply answer questions in a blog article. Answering the 5 Ws -- who, what, where, when and why -- is a great place to start.

Content Marketing Is the New Black | Jason Grill In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by the Content Marketing Institute (CMI): Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. Content marketing is becoming the new black from both a quantity and quality standpoint for individuals throughout the world. Relevant content coming from a business through a thought leadership perspective has proven to have such a valuable effect to attract and retain customers. Many C-suite, advertising and marketing executives believe their company has great content to shoot out and share in the public arena, however they don't feel they can do this quick enough or keep it moving through a streamlined process.

How to Create Webinars When conducted effectively, webinars can be a great source of lead generation for your company. But you’ll need to properly execute the entire process — including the before and after — in order to fully leverage them to your benefit. This guide will show you how to do exactly that. Why Offer Webinars? In the quickly evolving world of B2B marketing, there are numerous content marketing tactics that businesses can use today to generate high quality leads. But amid all of the hullabaloo around creating more visual, engaging content to drive better conversion, B2B marketers sometimes forget about one of the most effective interactive content formats for generating — and nurturing — leads: Webinars. In fact, one recent Monetate webinar resulted in a 225% increase in contract size directly attributed to that webinar. The point is that webinars can be an excellent — and highly interactive — format for initiating conversations and cultivating relationships with key prospects. Webinar Checklist

Got Content Rhythm? Why Every Content Marketer Needs a Beat One of the biggest mistakes many companies make when they try to build a content factory is that they fail to get into a regular rhythm for creating and distributing their content. As a result, their content comes out in drips and drabs over time, making it impossible to build momentum, scale the program, and establish the kind of consistency and frequency that a content factory needs to produce steady results. That’s why as you are building your content factory, it is important to think about the following points: Put a stake in the ground and commit to a rhythm that you are confident you can deliver consistently, even if it is just one blog post a week.Once you have mastered that rhythm, increase the tempo by getting to two or three blog posts a week. As soon as that becomes routine, add something else into the mix, such a monthly report or a quarterly eBook. After getting established, a young content factory’s content rhythm might look like this:

How to Embed a Pinterest Board on Your Website [Quick Tip] Last week, I ran into a problem. I was putting together a blog post about the best non-marketing Pinterest boards to follow ... but I couldn't actually get the Pinterest boards to embed in a post after I followed Pinterest's instructions. That was annoying, especially since I had completely written the text part of the post and all I needed was the embedded boards to finish it up. In my frustration, I began to hack away with my very limited HTML knowledge to hope to find a solution that would work ... and somehow, it did! I was pumped. Their response? So here's me practicing what we preach, repurposing those instructional emails into blog content. 1) Go to Pinterest's Widget Builder and select 'Board Widget.' 2) Paste the URL of the board you'd like to embed. 3) Two snippets of code will appear. 4) Copy the code from this section wherever you like in your blog post or website. Do not paste this snippet more than once! 5) Scroll up, then copy and paste the code from 'Insert the Link.'