iTunes, App Store, iBookstore, and Mac App Store Affiliate Resources - Identity Guidelines Creating Compelling App Descriptions for iTunes and the iOS App Stores | rob's blog When you submit an iOS application for review, you’ve got to make sure your ad copy is tight. The app description may be the last thing holding back a tap to buy your app. Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes the functionality or design of your app unique.” was a tip from this past June from the App Store Tips blog. We know that 4000 characters is the limit. Since you probably have very specific points you want to get across, and users have a very short attention span, you need to pay attention to how Apple will format what you write. Word Wrap and the Fold Word wrap occurs in app descriptions when enough characters fill up a line. The fold is the point where iTunes, Web Preview or the iPad App Store app decide to make the user click or tap the More… button. All this means is that you must use the space above the fold as effectively as possible. App Description Formatting on iTunes and Web Preview

QR Code Best Practices in Print | The Mobilists QR barcode scans grew 1200% from July to December 2010. comScore released its findings that, in June 2011, 14 million Americans scanned QR codes on their mobile phones. These numbers show the importance of QR codes and a need to get it right now rather than later. Although the list of QR code guidelines seems listed below seems long, it’s not really that hard of a task to do it right. The first step is knowledge and understanding of what to do and what not to do. Materials QR codes cannot be read on highly reflective or highly curved surfaces, especially when the light hits it just right and whites out the dark squares QR Code - not enough contrast Color Print on white or soft pastel color backgroundDon’t print on a dark colorDo not reverse or invert in print. Size As small as ¾ inch (19.05mm) on business cards (best 1 inch square (645.16 mm squared) or larger)Most all camera phones can properly read a 1.25 x 1.25” (31.75 mm x 31.75 mm) code. QR Code - stretched Format Position Testing Usage

iBooks 2: el amateurismo entra en el sector editorial Tiempo de lectura aprox.: 3 minutos Duración estimada vídeos: 10 minutos Con el anuncio del nuevo iBook 2, Apple lanza un órdago a su principal rival en el mercado editorial, Amazon y su dispositivo de lectura Kindle. Como ya nos tiene acostumbrados la compañía de la manzana, este nuevo formato de libro digital representa una innovación en la experiencia de usuario, pero no solo desde el punto de vista del lector sino también desde la parte que afecta al desarrollador de contenidos, ya que de manera paralela han publicado con carácter gratuito la herramienta de autor (iBooks Author). Sin duda, este movimiento estratégico supone tocar las entrañas de la industria editorial a través de su exitosa fórmula de la App Store. Os expongo resumidamente las características de los dos pilares en los que se basa esta innovación de Apple para el sector editorial. Características de iBooks 2 • Diseñados específicamente para ser visualizados en iPad (una forma de impulsar las ventas de este dispositivo).

Brand Guidelines We encourage you to use the Android and Google Play brands with your Android app promotional materials. You can use the icons and other assets on this page provided that you follow the guidelines described below. Android The following are guidelines for the Android brand and related assets. Android in text Android™ should have a trademark symbol the first time it appears in a creative. Any use of the Android name needs to include this attribution in your communication: Android is a trademark of Google Inc. Android robot The Android robot can be used, reproduced, and modified freely in marketing communications. When using the Android Robot or any modification of it, proper attribution is required under the terms of the Creative Commons Attribution license: The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Android logo The Android logo may not be used. Google Play Questions

Writing iTunes App Store Descriptions When Naim Cesur, developer of the iKamasutra app, contacted me about doing some copywriting I was thrilled. It’s not every day that I am able to involve my girlfriend in “copywriting research.” After a good stretch, however, it was clear that Naim had an issue typical of all mobile developers: how do you write App Store descriptions? Today’s App Store descriptions are not only the marketplace version of an eHarmony profile, they serve as the basis of user reviews and press articles; often they serve as the only user manual a customer will ever read. Your App Store Descriptions shouldn't read like creepy online dating profiles. App store descriptions might be the first words a person reads about your app and—if you do it wrong—it could be the last. For iKamasutra, the stakes were even higher. Triggers an automated Apple warning: A very sexy app! Won’t trigger an automated warning: I wanna sex up your mom, pal! Apple’s views on word choice make for insanely great reading. That’s it.

How to make Angry Birds – part 1 Hello and welcome back to my blog! This time I’m going to try something new. There are many tutorials for various techniques and tricks on the web, but what you don’t often see is one that takes you through the development of a game, step by step from start to finish. This is what I’m going to attempt here. I hope that it will provide some missing insight into the components that actually make up a working game and how to go about developing them. I’m going to assume the reader is familiar with the basics of game development and I’m going to concentrate on the art and programming. Angry Birds So, the game I’m going to be making is to be based on the extremely popular Angry Birds by Rovio, a AAA title which cost some $140k USD to make. Angry Birds Obviously, since its just me making this I will have to take a few short-cuts and will be concentrating on the core part of the game. Cloning Analysis Ok, lets have a look at the requirements for a bare-bones version of the game: Graphics Code Camera

El iPad en la educación - TI - Programa de Compras por Volumen Movie Poster Addict 5 Content Marketing Trends for 2013 You Haven't Heard Yet Mary Gail Pezzimenti | January 25, 2013 | 8 Comments inShare630 Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. OK, in 100 words or less…imagine I'm talking really fast… Yes, social media marketing has arrived. This we have heard, read, and digested. You've heard that authors are becoming publishers and publishers are becoming brands. Authors are forming strategic partnerships with each other. 2013 image on home page via Shutterstock.

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