10 Steps for Successful Social Media Monitoring Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. How do you engage? I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2. Social media is relationship and conversation media. 3. Recall that monitoring is keyword-based, and thus selection of the right keywords is important. 4. 5. 6. 7.
Study: Males vs. females in social networks Posted in Tech blog on November 27th, 2009 by Pingdom UPDATE: There is a more recent post available, Social network demographics in 2012. Have you ever wondered how many of Twitter’s users are women? Or men? What about Facebook, MySpace, Digg, LinkedIn, and other sites in the social media sphere? We have tracked down this information for a number of social network sites (19 of them). Full list of sites in this mini study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com, Bebo. To determine the ratio between male and female users on these sites we used site demographics data for the United States gathered from Google’s Ad Planner service. Male/female site user statistics Before we move on to the chart, here are a few quick observations based on the results we got. And here’s a chart with the male/female ratio for all the sites, for your viewing pleasure: The big question
15 Essential Social Media Resources You May Have Missed It's happened again. Another week, jam-packed with expert insights, has flown by. You've probably caught a few of the week's essential resources, but there's always that chance you missed something that could transform your social media or business strategy. Here at Mashable, we don't like to take those chances, so we've gathered up the week's essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week. Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side. Social Media 5 Stellar Ways to Explore Space Using Social MediaThe far reaches of outer space have never been closer thanks to the wonders of social media. For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Mobile Business
17 LinkedIn profile must-haves | Research Careers Blog Editor’s note: Neal Schaffer is the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. If you’ve been in today’s job market for more than five minutes, you know that it’s a complex, competitive, even cutthroat environment that’s difficult to navigate. Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. Whether you like it or not, you need to take your job search on the social media road. LinkedIn continues to evolve at a fast pace but many job seekers’ profiles are stuck in past years. So if you want to maximize your chances of landing that interview, you need to consider your LinkedIn profile to be the front page for “The Web site of you” – a place that summarizes who you are, what you represent, what your professional history is and your area of expertise. If you’re asking, “Why LinkedIn?” Ouch.
13 Essential Social Media Lessons for B2B Marketers from the Mas This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route. We asked several "masters" about their number one B2B social media tip and included them below. 1. "B2B is more P2P - people to people. 2. "Content is my best B2B social media lesson. 3. "My best B2B social media lesson was … learning to quickly get clear on what I wanted to accomplish with social media, so that I didn’t spin my wheels. In the B2B world especially, it's crucial to step back and look at your business and who your target customer is.
10 Blended Social Media Marketing Strategies A Company Might Want To Consider We have been talking a lot lately about… talking. When we should be doing a lot more… doing. So the thought for this post, interestingly enough, bubbled up from a client request, that I should supply a document that mapped out the ways that you can blend social media into your marketing mix. So what I’ve done is supplied the tool or the platform, how I used it, what was the time suck and what were the results. Hopefully this will shed a little light on what the heck we’re doing and why we talk about it so much. 1) Twitter. Time suck rating: Depending on how much you want to monitor and participate. Use case: Created structured conversations around hashtag to create community, market under the radar, build credibility and lead source. 2) Search is not going away soon. Time suck rating: Extensive. 9/10 Use case: Created reputation management program built on all elements of search using Flickr micro-websites, robust white hat SEO tactics and product specific blog sites. Share this Post
"Are Your Ears Burning?- 20 Tools for Tracking Social Media Mark By Merle Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. Participating in social media doesn't take a lot of money, but it is very time consuming and businesses want to know that all of this investment in time is paying off. There are many different forms of social media, so it's impossible to use them all. So how do you monitor all the buzz? Let's take a look at some of the measuring and tracking tools at your disposal: 1) : A search engine for Twitter.
ListSurfing.com Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam venenatis quam metus, id ornare arcu. Fusce ultrices placerat pretium. Duis augue tortor, congue non luctus non, volutpat at odio. In hac habitasse platea dictumst. List Of Top Social Media Network Sites | Showcases | instantShif Social Media Networking really important for people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail, blogging, instant messaging, photo sharing and gaming services. Social networking has created new paths to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. This is one of the beat ways we as a society show our growth and our progressiveness. After being researching last few weeks Now we glad to present the List of Top Social Media Network Sites which may help you in sharing information and networking all at the same time.
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