http://www.gregorypouy.fr/2012/04/les-outils-vraiment-utiles-aux-community-managers/
Social Media 101: A Guide to the Top 5 Social Media Tools for Business Here's everything you need to know about what platform is best for each business goal you're trying to achieve. February 13, 2012 To put it mildly, social media tools are transforming the way we communicate. These days, people send a tweet instead of an e-mail and write on Facebook walls instead of dial phone numbers. Travel tech news: May 8, 2013 Putting a condom on your smartphone, lowest flight prices – guaranteed, new binoculars that are actually rather awesome and backing up your iPhone without laptop or internet. All in this edition of Travel Tech News for May 8, 2013. Does your phone need protection? Use a condom. Have you ever been right there in the moment, about to have an amazing experience, and thought "damnit, I really wish I had a condom right now?"
Bitly data shows the best times to post links to Facebook, Twitter and Tumblr Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media. The results show interesting, distinct patterns among Twitter, Facebook and Tumblr. On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays.
Billionaires Index News The Bloomberg Billionaires Index is a daily ranking of the world’s 40 richest people. In calculating net worth, we strive to provide the most transparent estimates available. Each Bloomberg Billionaire profile contains a detailed analysis of how that person’s fortune has been tallied. The index is a dynamic measure of the world’s wealthy based on changes in markets, the economy and Bloomberg reporting. Each net-worth figure is updated every business day at 5:30 p.m.
Quand les réseaux sociaux permettent aux consommateurs de se plaindre Companies are still falling short when it comes to customer relations. This finding comes from the 2012 Eptica Social Customer Service Study, carried out in May among 2,000 Internet users, half from the UK and half from France, to try to understand how consumer behaviour on social media is changing. According to the Eptica study, almost a third (31%) of all French consumers are complaining more now that they can use social media to communicate with companies. Over a quarter of these use this channel in the hope of obtaining a faster response. However, the study shows that in practice a large number of companies don’t respond to these complaints and that 78.8% of consumers never get a satisfactory answer to their question.
How Indian entrepreneurs can succeed by looking East before West In 2007, I’d just wrapped up a stint at Harvard Business School, and I was restless to do something on my own. After a few months with a Silicon Valley-based VC firm, I decided to start my own company in the mobile technology market. After testing the waters, my co-founders and I pivoted around mobile advertising to launch InMobi, the global company we’re proud of today. From the outset, we wanted to break the mould of the mobile technology market and rather than base ourselves in the U.S., which was the biggest market for mobile advertising at the time, we decided to build out the technology platform from India’s Silicon Valley, Bangalore. We raised early venture funding from blue-chip valley firms Kleiner Perkins and Sherpalo and set out to grow the business.
Corporations Transforming into Social Businesses, Says Second Study of Social Media Trends from FedEx and Ketchum MEMPHIS AND NEW YORK, July 12, 2012—Social business—a company’s move from a presence on social platforms to strategic engagement that supports business goals, fosters brand affinity and generates co-created value—is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading, according to an in-depth study on social media trends released today. The move to social business for many of the world’s most recognized companies faces a hurdle, however: Social media tools have radically transformed the way people engage with the world around them, yet many of the corporations studied that cater to and employ these individuals appear to have been slower to find ways to effectively connect in these channels. The 2012 FedEx/Ketchum Social Media Benchmarking Study, presented jointly by FedEx and Ketchum, analyzed the changing impact of social media on business today.
10 Reasons Why Your Social Media Marketing Efforts Aren't Working If you’re frustrated with the results you’re getting from your social media marketing efforts, you are not alone. Following are some of the top reasons your strategy isn’t working, and how you can turn that around to achieve better results. 1. Lack of Clear Goals: If you’re sharing content on social media networks without a clearly defined end goal, then your efforts are likely being wasted.
Facebook, LinkedIn and Twitter — 3 big moves from 3 big players Latest news on the interwebs is that Facebook has just hit one-billion users, and launched its first brand ad, LinkedIn has just launched an influencer following tool and Twitter has joined forces with Nielsen. In case you missed all of that, here is a sum up to get you in the loop. Facebook’s first brand ad and one-billion user mark If you’re a brand that still thinks Facebook is a fad, it’s really time to get a reality check. In celebration of its global domination, the social network launched its very first ad campaign. It’s an interesting move for a platform that has relied on viral word of mouth and organic growth within the platform to revert back to ‘traditional advertising’, yet having recently launched the ad has already has more than 1-million views on YouTube.