Magento Warby Parker Eye wear, innovation, strong results, strong brand, great story Harpers Bazaar Fashion industry, recognizable brand, scalability, and flexibility Gant International brand, fashion, performance, global expansion, strong results Small Business Center | eBay Welcome to theSmall Business Center A guide to the latest trends, issues, and insights affecting your fast-changing world.Now let’s get down to business. Behind the Business with Rhonda Shear She started as a beauty queen, then became an actress and comedian. For her second act, she married her childhood sweetheart and launched a multimillion dollar company with him. Watch her story now 8 Tips to Help You Save on Shipping For many small business owners, the enterprise is a labor of love. Read article
StoreFront Shopping Cart Creating a Business Strategy for the Holidays The holidays are stressful for everyone, especially business owners. First comes Halloween, followed by Thanksgiving, and then boom! It’s December, with Hanukkah, Christmas and Kwanzaa. The best way to prepare is by creating a holiday strategy for all aspects of your business, including: mobile, social media, pricing and sales, gift wrapping and shipping, Black Friday and Cyber Monday, holiday parties, customer give-aways and swag, decorations, budget, and marketing. Social media Social media presents a unique opportunity for you to reach the people who actually want to follow you! Facebook: Start your campaigns early by reminding your followers of the upcoming holiday and the discounts you will be offering them. Pricing Pricing is critical to your holiday success, because if your clients can find the same products for less money, they are certain to go elsewhere. Shipping When it comes to the holidays, shipping is key. Decorations Do you want to decorate your store for every holiday?