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The Beginner's Guide to the Hashtag

The Beginner's Guide to the Hashtag
If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them (even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans). Plus, they can be a lot of fun. On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. The hashtag’s widespread use began with Twitter but has extended to other social media platforms. With our beginner's guide, you'll be hashtagging like a pro in no time. How do you make the most of hashtags? Supported Characters Image: Flickr, Roberta Cortese Which characters can you include in a #hashtag? For starters, spaces are an absolute no-no. Numbers are supported, so tweet about #50ShadesOfGrey to your heart’s content. Keep in mind that the @ symbol does something completely different. Supported Platforms Related:  Module 7 Twitter & Micro Blogging: Reading Materialtechnological infrastructure

The Beginner's Guide to Twitter Update: This post was updated November 2013 to reflect current statistics and tools. Do you have a parent, friend or colleague ready to ditch his or her digital training wheels and head into Twitter's open wilderness? These pointers should get them started. First, the basics: What is Twitter all about? It's a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. On Twitter, following someone is not necessarily an admission of friendship, but nonetheless affords interaction and conversation — at least in short bursts. The first step is to understand and master the vernacular. Tweet: A 140-character message.Retweet (RT): Re-sharing or giving credit to someone else's tweet.Feed: The stream of tweets you see on your homepage. Twitter has a great online glossary that you can refer back to, should you get mired in a vocab morass. Read on for the Twitter basics, but remember that Twitter is an experience. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Twitter Bios and What They Really Say “Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author,” reads Hillary Clinton’s Twitter bio, before veering off: “dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD ...” Written after she joined the microblogging service in June, those descriptors earned raves. “Hillary Clinton’s Twitter Bio is Perfect,” pronounced a Slate headline. The Washington Post declared that it “may be the best bio ever.” The Twitter bio is a postmodern art form, an opportunity in 160 characters or fewer to cleverly synopsize one’s professional and personal accomplishments, along with a carefully edited non sequitur or two. The standard bio is a staccato string of statuses and interests separated by commas or periods. Then there are the addenda, the hobbies and passions and random facts. The more famous one is, the less the need for straightforwardness. For lesser-known wits, the preferred mode of expression seems to be absurdist subversion. Mr.

Hashtags considered #harmful The noble hashtag is cursed by a problem Yogi Berra could appreciate: Too many people use it, so no one goes there. Presumably, most Twitter users use hashtags intending to add their tweet to a river of similar information and to expose their own thoughts to a wider, interested audience. Twitter itself markets the hashtag to those ends. But does that actually happen? According to Twitter, #SuperBowl was used 3 million times over about five hours on Super Bowl Sunday this year. Though there were peaks and valleys, 3 million tweets over five hours comes out to an average of 167 tweets per second. Maybe this would be fine if 17 people were performing a search for #SuperBowl every second — then you’d perhaps have one extra reader! Compounding the problem is how the tweets are displayed when you do perform a hashtag search. It’s not just massive events that have the problem. Does this mean the millions of Twitter users who deploy such hashtags to increase their reach are all wrong?

The company that powers Google Hangouts wants to radically disrupt all business videoconferencing Video is the new audio. With more emotion, more nuance, and more effective real-time communication, videoconferencing is growing at a 20 percent annual rate in business. But that’s not fast enough for Vidyo, the company that Google tapped for the technology behind Google+ Hangouts. To accelerate growth of the videoconferencing industry — and grab share from market leaders like Cisco and Polycom – Vidyo is employing the traditional web nuclear weapon: free. “We want to transform business-to-business video,” Vidyo senior vice-president Marty Hollander told VentureBeat. In a complicated world that includes everything from six-figure telepresence systems that use dedicated hardlinked network connections to Internet-based services such as Blue Jeans Network (see our recent coverage) to a couple of colleagues hooking up via Skype, Vidyo wanted to build a system for connectivity that everyone can use, said Hollander. Above: Videoconferencing: my screenshot of Vidyo’s feed Image Credit: Flickr

How does Twitter make money? 6 November 2013Last updated at 19:32 ET By Pia Gadkari BBC News On Thursday, Twitter begins its first day of trading after listing on the New York Stock Exchange, making it the biggest initial public offering (IPO) from a technology company since Facebook went public in May 2012. The giant micro-blogging site, founded just seven years ago, is worth more than $18bn. Twitter may have about 232 million monthly users, but the company is not profitable - yet. So, how does Twitter make its money and how can we explain its high valuation? In papers filed with US regulators ahead of the listing, it was revealed for the first time that Twitter made a loss of $69m in the first six months of 2013, on revenues of $254m. Continue reading the main story “Start Quote They have worked really hard to make sure that advertising on Twitter is not interruptive” End QuoteLara O'ReillyMarketing Week 'Native' marketing Almost all of Twitter's revenue - about 85% of it - comes from advertising on its site.

The Complete Guide for Finding and Sharing Better Content on Social Media 3.9K Flares 3.9K Flares × Our biggest aim at Buffer is to help you share content on social media in better ways. I wanted to look at ways we can help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. So I’ve uncovered some cool ways to do these things that you might not already know. Why find and share great content? Maybe you’re wondering why we focus so much on discovering and sharing awesome content here at Buffer. 1. If you’re trying to increase the growth of your communities, sharing awesome content is a good way to give them a reason to follow you or visit your page regularly. In this video from Moz CEO Rand Fishkin, he explains how creating content that answers common questions you see time and time again in your community can help you to gain more followers and build a stronger community. 2. As you share more useful, interesting content, your authority within your niche or industry begins to build. 3.

How Many Twitter Accounts Should a Brand Have? We have recently discovered that, in more cases than not, brands are creating multiple Twitter accounts. Indeed, a recent study by our team at Brandwatch found that the number of brands using multiple profiles has increased nine-fold in the last three years, rising from 7% to 63%. What it is about the multiple accounts that makes so many brands feel obliged to create them? Dell is an American multinational computer business, and owns an astounding 44 different Twitter accounts. The main use of multiple accounts is for different branches of customer service, but it is questionable whether this number of accounts is in fact creating the opposite effect. A concern that we’ve heard raised is that they make the customer service model more complicated and that too many accounts can be hard to make sense of, especially in knowing which one to direct queries or complaints at. According to Richard Guerrero, the creator of the Dell Outlet Twitter Program, this is not the case.

How Online Educators Benefitted by Walking-the-Talk with Collaborative Instructional Design This post examines how instructors teaching online can develop pedagogical and instructional skills by collaborating, communicating and building knowledge online with peers using technological tools and applications. A paper published recently in the Journal of Online Teaching and Learning (JOLT) highlights (perhaps unknowingly) one of the most effective methods for teaching faculty and instructors how to become skilled in online pedagogy and instruction—walking-the-talk. In the paper instructors did exactly what the students need to do to learn effectively and deeply online, by collaborating, contributing knowledge, sharing and creating an artifact [in this case two online courses] virtually. What’s significant is that collaboration and learning occurred via technological applications, i.e. Skype, Google Docs, Dropbox, discussion forums, and Voicethread. References: Like this: Like Loading...