How to Use Facebook to Sell Your Products and Services
Have you leveraged the power of Facebook to sell your products and services? Or maybe you’ve wondered if you should start a store on Facebook… Many businesses are using Facebook to sell. Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you. #1: Create a Seamless Store Experience on Facebook With a Landing Page App Before you start selling on Facebook, you’ll need to create a Facebook page and not a Facebook profile. Using a Facebook page for business not only keeps you in compliance with Facebook’s Terms of Service, but also affords you additional benefits that aren’t available with profiles. The benefits of using third-party landing page apps. Most landing page apps can be easily installed and are packed with features so you can build and manage your store in no time. Sell products on Facebook using a Facebook landing page app. You can customize the look and feel of your Facebook store.
Facebook Adds Posts and Status Updates to Graph Search, This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.” "Search for the topics you're interested in and see what your friends are saying, like “Dancing with the Stars" or "Posts about Dancing with the Stars by my friends.” Facebook Announces New Features for Mobile Ad Unit: To help drive engagement and conversions, Facebook adds “new features to mobile app ads that are designed to help businesses reach people that have already downloaded their apps and direct them back into specific features, content or products within the app.” "Businesses can now choose from seven different calls to action within mobile app ads." Here’s some up-coming news to follow: What do you think?
10 Things Content Marketing ISN'T
How to Create Ideas for a Blog Post Series
In a previous post, we covered the basics in planning and writing a blog post series. Quite frankly, though, one of the largest challenges is coming up with enough content – or ideas – to justify creating a series in the first place! Fortunately, with examples from some of the finest content creators in America, we can solve the mystery of creating a compelling series – or sequel! Build on what’s already popular. Did you have a successful blog post in the past? Develop that idea. Of course, if you’re basing your blog series on a post you’ve published before, you’ll want to take advantage of repurposing content to fit your needs. Look at your interactions. Are your consumers asking questions through social media or commenting on your previous blog posts? Ever have too much to say? If you’ve ever written content, then chances are you’ve had the experience of having too much to say. How do you come up with new content?
8 Instagram Tips to Maximize Brand & Social Media Results
25% of Fortune 500 companies have an Instagram account according to TrackMaven. In aggregate, they’ve posted over 19,009 photographs and 243 videos through September 17, 2013. These F500 corporations provide social media and branding lessons for other businesses seeking to take advantage of the power of visual content on Instagram. To put these figures in perspective, Instagram reaches over 150 million monthly active users and it has achieved this in less than 3 years. Here are 8 tips from Instagram’s Fortune 500 experience that you can use to maximize your brand and social media results. 1. Instagram tip: Like other social media platforms, you need to actively use Instagram to gain the benefit of being present there. Instagram Top 10 of Fortune 500 Take a deeper look at Fortune 500 participation on Instagram to see some interesting trends. 2. Instagram tip: Understand that others, especially Nike and Starbucks, have a significant head start. 3. 4. Instagram interaction 5. 6. 7. 8.
New Facebook Marketing Research Shows What Works
Are you wondering what works with Facebook and what’s a waste of time? Do hashtags make a difference? What about sponsored stories? There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses. Here are five noteworthy Facebook findings we uncovered from the latest published research. #1: 78% of U.S. Facebook is at the center of a sizable shift to mobile. Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices. The future of Facebook is in mobile. Key Takeaways: Mobile and social go hand in hand. #2: Paid Ads Improve Reach and Post Performance According to the 2013 Social Rich Media Benchmark Report (ShopIgniter), promoting your Facebook posts with a paid ad increases organic and viral reach significantly but reduces click-throughs. This is true for all post types (video, offers, photos, links and questions) except status updates. Your Turn
What I learned about Social Media From Star Wars
Facebook Page Insights Updated, This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out Updated Page Insights: “After gathering feedback from the early users of the new Page Insights,” Facebook is “rolling out the updated Page Insights to all page owners, and introducing some new, highly requested features as well.” Click here to find out what’s changed. "Page Insights allows you to see not only whom you've reached—but also whom you've engaged." Facebook Redesigns Ad Buying and Reporting Tools: “Now, the ad buying process will start with a simple question: What’s your advertising objective?” "Based on the objective a business chooses," Facebook will "now recommend an appropriate ad-type (i.e., a page post link ad to drive clicks to a website)." Facebook Deactivates the “Who Can Look Up Your Timeline by Name?” If you used the "Who can look up your timeline by name?"
How to Run a Facebook Timeline Promotion - 6 Tips for Success
Are you thinking of running a Facebook contest or promotion without using an app? Would you like to run a contest or sweepstakes on your Facebook page timeline? On August 27, Facebook made a major change to its promotion guidelines. Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest. In this article you’ll discover six things to consider before setting up a contest on your Facebook timeline. #1: Know How You Can and Can’t Collect Entries Facebook’s new promotion rules and the accompanying guidelines are pretty straightforward. You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism. In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes. #2: Follow ALL the Rules
