3 Critical Insights Into Creativity From Jonah Lehrer's "Imagine" Designers spend a lot of time giving advice to each other. There has been a litany of books by designers for designers. There have been a few by business people on how design can benefit business. But there have not been many about the process of design and creativity at the most fundamental level of all--the human brain. Through a series of stories about some of history’s greatest creative breakthroughs, Lehrer takes the reader into how those "aha" moments happen. The Key to a Breakthrough: Daydreaming We often feel guilty daydreaming. The science of insight supports the 3M attention policy. Successful Teams Are Never Too Familiar With Each Other We live in an increasingly complex world with increasingly complex problems that require teams of people working together. To answer this question, Lehrer describes the work of Brian Uzzi, a sociologist at Northwestern University who sought to identify a model for successful group creativity. Bring in an Outside Perspective
Jonah Lehrer on How to Be Creative Design Thinking MOOCs Reclaim Your Creative Confidence Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialization and formal education, a lot of us start to stifle those impulses. And yet we know that creativity is essential to success in any discipline or industry. Students often come to Stanford University’s “d.school” (which was founded by one of us—David Kelley—and is formally known as the Hasso Plattner Institute of Design) to develop their creativity. Easier said than done, you might argue. We’ve used much the same approach over the past 30 years to help people transcend the fears that block their creativity. Creativity is something you practice, not just a talent you’re born with. Fear of the Messy Unknown Creative thinking in business begins with having empathy for your customers (whether they’re internal or external), and you can’t get that sitting behind a desk.
The Social Era Is More Than Social Media Editor's Note: This story contains one of our 11 New Years resolutions you can actually keep in 2014. For the full list, click here. Things we once considered opposing forces--doing right by people and delivering results, collaborating and keeping focus, having a social purpose and making money--are really not in opposition. They never have been. Here are the social-era rules that allow both people and institutions to thrive: 1. The social era will reward those organizations that realize they don't create value all by themselves. 2. Power used to come largely through and from big institutions. 3. Organizations that "let go at the top"--forsaking proprietary claims and avoiding hierarchy--are agile, flexible, and poised to leap from opportunity to opportunity, sacrificing short-term payoffs for long-term prosperity. 4. The foundational element starts with celebrating each human and, more specifically, something I've termed onlyness. 5. 6. 7. 8. 9. 10. 11. Let's dive in.
Seven core concepts on transmedia storytelling – Part 1 | Shareplay To quote Henry Jenkins , Transmedia storytelling “…represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.” We like this definition on transmedia storytelling and we like Henry Jenkins’ seven Core Concepts of Transmedia Storytelling . Therefore we wish to promote them here. Concept #1: Spreadability vs. Spreadability and drillability are opposing vectors of engagement in transmedia storytelling. Drillability refers to the ability to encourage an audience to dig deeper into a story to understand its complexity. Both types of engagement can be built into the same transmedia franchise, yet they represent different dimensions of the experience. All the best /Mette Like this: Like Loading...
Social Media and Storytelling Part 1: Why Storytelling? The following is the first of five blog posts adapted from a speech by Cameron Uganec , HootSuite’s Director of Marketing, given at the Marketo’s 2013 Summit Conference in San Francisco. The session, entitled “Social Media + Storytelling = Awesomesauce,” included Michael Brito of Edelman Digital and can be watched in full here . The game has changed. We have a connected consumer revolution. And there are bigger things at work as well. From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing . All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. Red Bull’s video summary of Felix Baumgartner’s freefall from 128k feet So as marketers how do we take advantage of these trends? When you talk about your children, it’s the same thing. After all, we are not “businesses” connecting with ‘consumers”; we are people connecting with other people.
Amazon launches Storyteller to turn scripts into storyboards — automagically NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last. Upload your script, choose some backgrounds, and magically create a professional-looking storyboard of your movie. Amazon Studios released Storyteller today to allow writers and filmmakers to quickly, easily, and cheaply storyboard their scripts. And it can be used for much, much more than just scripts. “We’ve found that many writers want to see their story up on its feet in visual form but find it harder than it should be to create a storyboard,” Roy Price, Amazon’s director of Studios said in a statement. You start by uploading a script to Amazon Studios — or by playing with one that’s already there. Above: You can choose shot framing Image Credit: John Koetsier You need a visual story? Who knows — perhaps your script will too.