In Sales, David Often Beats Goliath Last Updated May 7, 2009 11:05 AM EDT An entrepreneur friend of mine was recently complaining to me that he found it difficult to compete against giant firms in his industry. He should have taken heart, though, because scientific research reveals that in many human enterprises, the smaller competitor beats the massively larger competitor a surprising amount of the time. The secret is surprisingly simple... A fascinating article in the current issue of the New Yorker magazine cites, among other example of David/Goliath conflict, a study of wars fought between countries with at least ten times the population and armed might as the enemy. You'd think that the "Goliath" country would always pound the "David" country into submission. And the same thing is very much true in sales. According to the article, the strategy that works for underdogs is "substituting effort for ability." Example: suppose you're a sales rep, working for a startup, and competing for a multi-million dollar deal.
Starburst Wrapper Bracelet Tutorial - Fluffyland Craft & Sewing Blog Big news! The Starburst Wrapper Bracelet Tutorial is now available as an Amazon e-book It’s only $2.99 and with the e-book version, you can take this handy step-by-step guide wherever you’re going to be folding! Giving the e-book along with a pack of Starburst wrappers would be an excellent gift. The purchased book can be read on the iPad, Kindle, e-reader, or your computer screen so it’s portable and versatile. Thanks for your support of Fluffyland Craft & Sewing Blog, and enjoy crafting! <A HREF=" Have you been wondering how to make the amazing bracelets from Starburst wrappers? If you’re clever, you can make this bracelet from any rectangular wrapper: dum dum wrappers, tootsie roll wrappers, most gum wrappers, now and laters… be creative, there are lots of options! Keep in mind that when you have finished, you need the bracelet to be big enough to slide on and off your wrist without too much trouble. Click on any of the photos for a larger view.
Cheat Sheet Twestival Amsterdam on Flickr - Photo Sharing! Believe I have the blessing to be part of a great organization inside of the church I belong to; called Young Women. The theme for the girls {age 12 to 17} this year is “believe”. I’ve been thinking a lot during the last six months about such a simple word and what it means to me… However it was during this weekend that I found myself thinking more deeply about it while working on these little necklaces that I was making for our girls… So please forgive me if you came visiting looking for a craft or just a cool tutorial because I am afraid that today what you are getting instead is a piece of my heart… These are the tools I used to make the necklaces: My sweet friend Bonnie’s Steel Stamping Set, Hammer {the poor thing has seen better days}, Sharpie and a cleaning rag. Materials Your choice size washers. 1/8″ Steel Stamps. Chain and Embellishments. The first thing I did was stamp the washers. For this I used the 1/8″ steel stamps and a hammer. After I had stamped the washers they looked like this… …love them!
Auto-Entrepreneur Millennials’ Tech Affects Work, Shopping Young people ages 18 to 24 have specific technology usage and preferences that affect how they work, study and buy online. Accenture released data in October 2008 on millennials’ tech usage and attitudes in work and school. The company found the group expected to use their own technology and mobile devices rather than those supplied by employers or schools. More than one-half of respondents said mobile phones were their preferred means of communication, while 35% said they preferred using the Internet from home. “If their employers don’t support their preferred technologies, Millennials will acquire and use them anyway,” said Gary Curtis, managing director of Accenture Technology Consulting, in a statement. More than one-quarter of respondents also said they wrote openly about themselves and friends online, and 17% openly shared details of their lives online. Ms. “Millennials reserve the actual shopping activity in the store because it’s a social activity for them,” she said.
DIY: HAPPY EASTER egg decoration tutorials Just popping in to say Happy Easter and hope you have a relaxing weekend. I haven't decorated my eggs yet, and if you are late like me, here's some great decoration ideas. Just klick on the images to grab the full tutorials. Break an Egg! I just had to include the beautiful photo of the vintage eggs below, an image I found on Pinterest, but with no proper source. WABI SABI interior design art photography How To Win Buy In For Social Media You know that skeptical marketing manager, brand manager or even CEO you’re kind of intimidated by? The one who rolls his or her eyes when the word, “blog,” is used in a sentence. The one that is constantly asking for the ROI of his or her social media spend in a tone that makes you certain you won’t be included in next year’s budget? Last week I had a meeting scheduled with that guy. While at first it seems like you need to talk philosophy and theory on what and why social media is and how social media works, that’s not always the right approach. “Let me show you ooVoo,” I said. The client got agitated. “Why haven’t you shown me this before now? I thought for a brief moment and realized the answer. “Because I don’t live in your world.” The tools we in social media take for granted and use to make our own personal experience more efficient are likely those that can change entire business systems if they’re incorporated on an enterprise level. How do you win buy in?
Google Earth brings virtual tourism to iPhone | Apple - CNET News Correction made on October 27 at 9:40 a.m. PDT: See details below. SAN FRANCISCO--Google already has customized some of its Web sites for display on the iPhone, but now the company also dived headlong onto Apple's highly regarded mobile phone with a full-fledge application, a handheld version of its Google Earth geographical software (download for Windows and Mac). Google Earth lets people virtually fly around a 3D view of the world made from satellite and aerial imagery mapped onto the planet's mountains and valleys. "The idea of having Earth on a mobile device is something people dreamed of back to the Keyhole days and before," said Peter Birch, Google Earth's product manager, referring to the satellite imagery company Google acquired in 2004. Keyhole began its first version of what later became Google Earth in 2001, when computer horsepower and network capacity had not risen to their current levels. "Macs have multitouch on them," Birch said. Just a curiosity?
The RIAA Situation- Explained. | The RIAA Took My Baby Away | Jukebox, my music player application for Facebook, has over 44,000 songs in its database. It originated as a project I wrote just for fun this summer, mainly because I was bored and because I wanted to play with the Facebook API. I was pretty disappointed with the other popular music apps at the time, and thought I could contribute something. I guess it was a bit of an accidental success. I launched it in late June, and watched over 100,000 Facebook users add it, over 34,000 remain users, and 1,500 – 2,000 use it daily. With that said, it probably should have come as no surprise to me that my program would eventually gain the attention of the RIAA. I knew this, but I also didn’t think it would happen to Jukebox. The letter came anyway. Is it any surprise that a corporation that proudly boasts that it represents “approximately 90% of all legitimate sound recordings produced and sold in the United States” can claim any music sharing service online infringes on their copyrights?
Scarlet Mist - buy/sell spare music gig and Festival tickets ethically 43 Folders Series: Inbox Zero These are posts from a special 43 Folders series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way. You can visit each of the posts by clicking the title. And don’t miss the “Related Articles” for our all-time popular posts on productively dealing with email. Looking for the Inbox Zero video? The full 1-hour video for Merlin’s Inbox Zero presentation at Google is available for free down here — or check out this post about the video and slideshow. Posts in the Inbox Zero series 43F Series: Inbox Zero [Introduction] - “Clearly, the problem of email overload is taking a toll on all our time, productivity, and sanity, mainly because most of us lack a cohesive system for processing our messages and converting them into appropriate actions as quickly as possible.”Inbox Zero: Articles of faith - “When I first suggested the email DMZ and said there was a way to get your inbox to zero in 20 minutes, I wasn’t lying. Related articles