About distribution
Growth Hacker is the new VP Marketing
The rise of the Growth Hacker The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct2 marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. This isn’t just a single role – the entire marketing team is being disrupted. The stakes are huge because of “superplatforms” giving access to 100M+ consumersThese skills are invaluable and can change the trajectory of a new product. Looks simple, right?
Google Play lag after Apple Store
Why is Facebook blue? The science of colors in marketing
33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Black: Green: Blue: For green, their intuition was this:
13 Critically Important Lessons from Over 50 Growth Hackers
I’ve had the incredible privilege of interviewing over 50 of the most-gifted growth hackers working today. People like Neil Patel, the co-founder of KISSmetrics; Ivan Kirigin, who helped Dropbox grow 12x; Elliot Shmukler, who helped LinkedIn grow from 20m-200m users; and of course, Josh Elman, who led growth at Twitter during its period of massive expansion. After spending countless hours conversing with the geniuses of growth, here are 13 things I’ve learned: 1. It’s a rookie mistake to focus on customer acquisition instead of customer retention, especially early in a startup’s life. Early visitors exist for one reason, and one reason only – to show you how broken your website really is. 2. Growth is like the proverbial skinning of a cat – there are a million ways to do it. 3. A large part of lean methodology is customer development: the activity of talking to your market and your users before you actually build something. 4. Data is good. 5. You can do things to drive traffic. 6. 7.
9 Ways To Make Your Startup Grow Virally
Vinicius Vacanti is co-founder and CEO of Yipit. Next posts on how to acquire users for free and how to raise a Series A. Don’t miss them by subscribing via email or via twitter. If you want your start-up to become the next big thing, it’s not good enough to just build a great product. The difference between getting one of your new users to convince one friend to sign up and that person getting two new friends, is huge. Below are 9 ways your start-up can grow virally: Get Your Users to Spread the Word Get users to tell others about your app simply by using it. Get users to push content they create on your app to Facebook, Twitter. Increasing Conversion Adjust your product to become more mainstream. Conclusion Building a great product is only half the battle.
Indexation and Accessibility - The Advanced Guide to SEO
Welcome to the first chapter of my guide to Advanced SEO. In this section you're going to learn some advanced techniques for evaluation and optimization of your website for indexation and accessibility. This doesn't just mean accessibility for the search engines but accessibility for humans too. That's why this section covers best practices for both engines and users - with this like installing Google translate to making AJAX crawlable. After applying to techniques in this section to your website where most applicable, you should have an exceptionally crawlable and accessible website. Browse Your Site Like a Search Engine When optimizing your site for SEO, wouldn't it make sense to put yourself in the shoes of the search engine? Disable JavaScript in FireFox Go to "preferences" and "content" and uncheck "Enable JavaScript". We do this because items like menus, links and drop downs need to be available to Googlebot without JavaScript. Disable CSS with the Web Developer Plugin Why disable CSS?
The Economics of Attention: Why There Are No Second Chances on the Internet : Tech News and Analysis «
In my last Om Says, Why Some Apps Works and Some Don’t, I started to explore one of my core theses — the growing importance of the economics of attention and how it relates the success and failure of Internet (and mobile) applications. I believe that the economics of attention is much more ruthless and unforgiving than the real economic underpinning of a product. What I mean is that you can find money for your company from an investor, but it wouldn’t really matter if you don’t have users’ attention. This is a hard reality that has been obvious in highly competitive and somewhat subjective marketplaces. No Second Chances And just as it is hard for a movie to recover from a bad opening weekend, today’s “apps” are likely to lose their place in the marketplace if they don’t make a good first impression. For nearly a decade, the start-up mantra has been release early and release often,” a concept that first was applied successfully in the development of Linux. Sareen makes a good point.
Class 9 Notes Essay
Peter Thiel’s CS183: Startup - Class 9 Notes Essay Here is an essay version of my class notes from Class 9 of CS183: Startup. Errors and omissions are my own. Credit for good stuff is Peter’s entirely. Class 9 Notes Essay—If You Build It, Will They Come? I. Distribution is something of a catchall term. But for whatever reason, people do not get distribution. There are two closely related questions that are worth drilling down on. The first thing to do is to dispel the belief that the best product always wins. II. Before getting more abstract, it’s important to get a quantitative handle on distribution. Customer lifetime value, or CLVAverage revenue per user (per month), or ARPURetention rate (monthly, decay function), or rAverage customer lifetime, which is 1 / (1-r)Cost per customer acquisition, or CPA CLV equals the product of ARPU, gross margin, and average customer lifetime. The basic question is: is CLV greater or less than CPA? III. A. Consider advertising for a moment. B. C. IV. A.