Free Downloads From The Social Media Management Handbook
I. Social Media Strategy: How organizations can address the high-level, strategic aspects of social media. Chapter 1: Managing both the power and business risks of social mediaChapter 2: Developing a social media strategyChapter 3: Measuring social media ROIChapter 4: Selling social media within the organization II. Marketing and Sales in Social Media: Making social media a vital part of the marketing and sales process. Chapter 5: Using social media to listen to the voice of the customerChapter 6: Integrating social CRM insights into the customer analytics functionChapter 7: Leveraging social media to drive product developmentChapter 8: Marketing and selling to social communities III. Chapter 9: Integrating social media into the traditional customer service organizationChapter 10: Dealing with complaints and negative sentimentsChapter 11: Dealing with U.S. IV. V. Chapter 2: Developing a Social Media Strategy published in January 2011 View Chapter 2 on Google Books
Mind Mapping et Brainstorming en ligne - MindMeister
Le qualità per essere un Social Media Manager |
Il Social Media Manager è una figura importante per tenere sotto controllo tutta la strategia improntata sui Social Media che si è realizzata per un brand o un personal brand. Spesso, sbagliando, viene confusa con una figura quasi improvvisata che cerca di tenere sott’occhio tutte le fasi della strategia. Invece non è così, il Social Media Manager è un professionista che ha, anzi deve avere delle caratteristiche particolari, basilari direi, affinchè il lavoro che si realizza sia efficace. E quali sono queste qualità, queste caratteristiche?Ci viene in aiuto un post su Social Times, a sua volta ispirato da Fundraising Success Magazine che dal libro “Social Media for Social Good: A How-To Guide for Nonprofits” traccia quelle caratteristiche che devono essere presenti per poter fare questo mestiere. Le ho adattate ed elaborate, quindi vediamo quali sono. Nel libro citato esiste un intero capitolo dedicato alle qualità per essere un bravo Social Media Manager.
Highrise: Small Business CRM, Web-Based Contact Manager
Sign in “If I follow-up with clients, I’ll get new business. When I don’t, I don’t get anything. Highrise reminds me to follow-up.” — Will, Owner of Tall Green Tree Save and organize notes and email conversations for up to 30,000 customers and contacts. Risk-free 30-day trial.
Social Media Manager: Un Lavoro Impegnativo
Nell’immaginario comune, la figura del Social Media Manager è abbastanza fumosa, e spesso si ha la sensazione che sia una persona che passa tutto il tempo a propria disposizione online, fondamentalmente divertendosi. Gestire la presenza online, su Social Network, di un’azienda, però, è un lavoro decisamente complesso, e l’immagine qui a lato riassume la giornata tipica di chi ha scelto questa professione. I dati sono ovviamente generalizzati, e possono variare da persona a persona e da azienda ad azienda (primariamente relazionato alle richieste delle aziende), ma fanno comprendere la complessità e l’impegno che stanno dietro questo nuovo tipo di figura professionale. Il Social Media Manager, infatti, deve non solo garantire una presenza all’azienda sui Social Network, ma fondamentalmente dare al “pubblico” l’immagine dell’azienda che questa vuole trasmettere di sé stessa. [Blogosfere High Tech] English Please: Managing a brand’s online profile is not easy.
Project management software, online collaboration: Basecamp
Highly recommended. Primarily through word-of-mouth alone, Basecamp has become the world’s #1 project management tool. For the last 10 years, companies have been switching to Basecamp because it’s famously easy-to-use, reliable, and It Just Works™. Combine that with our best-in-the-biz customer service, and you’ve got a unique and delightful package. Just last week, another 5,405 companies started using Basecamp. A track record you can trust. We’ve been in business for 15 years, so you can depend on us to be here when you need us. On the Mac, PC, iPhone/iPad, Android and via email. Basecamp’s at home on Safari (Mac, iPhone/iPad), Chrome (Mac, PC, iPhone/iPad, Android), Firefox (Mac, PC), and IE 9+ (PC, Surface). No “IT Guy” required. Basecamp runs in the cloud on our secure servers, so you don’t have to mess with anything technical. Can I see how other people use Basecamp? Absolutely. Free weekly classes + live Q&A. Who else uses Basecamp? A few quick reads and links.
Pinterest e content curation: 19 tool per pinnare meglio e diversamente
Ogni giorno spunta una novità collegata a Pinterest. Questo social, cresce giorno dopo giorno, integrando nuove dinamiche, strumenti e metriche per utenti e brand. L’ultima novità è quella delle copertine sulle board, che si possono impostare in modo molto semplice scegliendo tra le immagini all’interno della cartella. Assieme alle novità grafiche nascono esigenze di misurazione e personalizzazione connesse a questo social. Esistono in questo senso alcuni tool molto utili in ottica content curation. Tool generali Pin It. Tool per le immagini Immagine Expander Pinterest. Tool per catturare screenshot url2pin.it. Curation Tool Di seguito due strumenti molto interessanti per la content curation, in particolar modo per aziende e agenzie che devono gestire una quantità considerevole di contenuti. Curalate. Tool di analisi PinReach (ex PinClout).
19 Tools for Pinterest Pros
By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners. Below are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees. (Are we crazy for Pinterest? Little bit! General Use Tools Official "Pin It" Pinterest Bookmarklet - sometimes the simplest answer is the best one. Pin a Quote - a bookmarklet that turns a text quote into something pinable, although for a more alluring visual, you'll need to PayPal the creator for an upgrade to the Pro version. SpinPicks - for the curating weary, SpinPicks finds topical eye-candy across the web for your Pinning pleasure, and does its best to do so in a responsible digital citizen way by bypassing search link and aiming for original source material linking. Enlarge Pin Images Tools Snapito!
10 Little Known Social Media Tools You Should Be Using -- Now
Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 1. With it, you can get a snapshot of your month-to-month content with the calendar feature. Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. 2. 3. If you'd like to be an affiliate, you can use ArgyleSocial's white label brand and resell the social media platform to your clients. 4. 5. 6.