06-28-2013 - Games Brief - June 28, 2013 Describe Your Game Better! Hook More Players! Make More Money! This post was originally hosted on David Barnes‘s blog, and Nicholas liked it so much he included it in How to Publish A Game. David’s blog host shut down, and the post was no longer available, so I asked if we could publish it here, and he agreed. If you are ever likely to launch a game on iOS, Android, Steam or pretty well anywhere where you will have to grab the attention of potential players with a fewer well chosen words, you should bookmark this post. You’ll thank us later Make your game a success by giving it a kick ass description! When you release a game you need to describe it — on the App Store, on Facebook, on your own site. First of all, successful game descriptions follow a particular structure: one sentence to sum up the game;up to five sentences describing it;the “snapper” that closes the deal and hooks the player;and a list of features the persuade the uncertain. Let’s look at each of these in turn. One Sentence to Sum Up the Game This sentence needs to be sharp as a knife.
inv SocialGame.fr – Social Games, Social Gaming, Actus & Analyses 猴子靈藥 [Monkey Potion] 遊戲開發‧遊戲程式‧遊戲設計 Business Insider How To Spot A Viral Marketer In The Gaming Community Ah, viral marketers, paid forum trolls, corporate shills...we don't talk about them in gaming media often, but here's a little guide in potentially spotting astroturfers, viral marketers or a shill. Keep in mind that this is not a fear-mongering post or setup for those paranoid to use it to point fingers, it's mainly to make you aware of the corporate guerrilla warfare that affects every day gamers like yourself. Keep one thing in mind: you really don't want to read this and then head to a forum, a chat, a website or a popular discussion site and start pointing fingers at any and everyone who disagrees with you as being a shill. These jobs are either contractual, freelance or full-time depending on company and the requirements. So, how can you spot out when these workers – just paid to do their job – are doing their job on you? Repetition Now this is something that any fanboy could be accused of; who doesn't repeatedly defend a game, product, company or brand that they love?
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Inside Social Games - Tracking Innovation at the Convergence of Games and Social Platforms Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Opinion: Mobile disruption, voice recognition, AR, VR—where to focus first? Bell bottoms were one of Facebook IQ’s Topics to Watch in September, and bell sleeves joined them in October. Opinion: There is no better time to reach potential donors to solicit funds for those that are in need. The 51st Annual CMA Awards on ABC tallied 5.249 million interactions across Facebook and Twitter. Fans can also vote directly via tweet from Dec. 7 through 14. The first half of 2017 marked the sixth consecutive reporting period in which LinkedIn fielded more government requests for member data Pinterest is processing more than 300 million visual searches every month and serving over 2 billion Pins as a result of those searches.
Game AI for Developers The Precariousness of Life « T Recs Sometimes I think that we can become numb to bad news, especially when it comes in quick succession. Recently there has been quite a bit of it globally and we are used to hearing it, broadcast with sound and image, often leaving us just stunned and usually silent in disbelief. But when the bad news affects us on a very personal level then the emotions become more focused…anger, hurt, helplessness, philosophical. We look for different ways of dealing with grief. Firstly some terrible news about someone I had only met a few times, and who some readers would also have met. He was a great help to everyone, making sense of the live streaming intricacies and keeping the vox pops down to manageable length. We heard last week that Fraser had been seriously hurt in a road accident. I’ll let the last sentence hang there…because there’s little I can add. The sadness was still with me on Saturday morning when I received a phone call from a close friend. I’m sorry for the starkness of this post.
Viral Marketing Theory