(103) Coin (startup): Why was the launch of Coin so successful Uber surge pricing: sound economic theory, bad business practice When the snow started falling in New York City this past weekend, the prices for a ride in an Uber car began rising. It's part of the company's long-standing policy of "surge pricing": using an algorithm that raises prices to adjust for demand. Uber says the higher prices motivate more drivers to hit the road, ensuring that there are always enough cars available for customers, at least those who can afford much steeper fares. The adjusted prices, which got as high as $35 a mile, were roughly eight times the regular fare. The minimum of $175 a ride took many customers by surprise and they reacted with anger. Surge pricing happens regularly in Uber’s busiest markets, and has drawn customer outrage and media scrutiny before, including in New York during the snowstorm on New Year's Eve, 2011, and during Hurricane Sandy. Uber CEO Travis Kalanick has always staunchly defended the practice. "Surge pricing only kicks in in order to ... reduce the number of people that are stranded."
Why “Simple” Websites Are Scientifically Better 900inShareinShare In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board. In other words, the study found the simpler the design, the better. But why? In this article, we’ll examine why things like cognitive fluency and visual information processing theory can play a critical role in simplifying your web design & how a simple website could lead to more conversions. We’ll also look at a few case studies of sites that simplified their design, and how it improved their conversion rate, as well as give a few pointers to simplify your own design. What is a Prototypical Website? image credit image credit 1.
Countering accusations with inoculation: The moderating role of consumer-company identification Highlights We examine the proactive crisis communication strategy of inoculation. We analyze the role of preexisting identification with the criticized company. Results show that disidentifiers’ attitudes are protected by inoculation. Identifiers’ attitudes are not further protected by inoculation. We challenge the notion that inoculation works best in a supportive environment. Abstract Accusations of wrongdoing, baseless or justified, can severely tarnish a company's reputation. Keywords Inoculation theory; Identification; Disidentification; Involvement; Proactive crisis communication; Experiment Copyright © 2013 Elsevier Inc.
8 Lead Gen Landing Pages That Can’t Close The Deal Why can’t marketing and sales just get along? Landing pages to the rescue… It’s an all too familiar battle: Marketing vs. Sales. The sales team is saying that we’re not providing good enough leads, and the marketing team is saying that the sales team isn’t following up correctly. But no one wins. Truth is, there shouldn’t be a battle at all. But what can we do as digital marketers to make sure that our landing pages are bringing in the highest quality leads possible? Here are 8 lead gen landing page examples that are trying to generate more than just an email list. 1. This page really does leave a lot to be desired. Where is the value proposition? The text that stands out the most on this page simply says “Get a Quick Quote.” Find out how CBeyond can help your business communicate for less What the hell is a hosted PBX? The trouble with jargon is that it isn’t universally accessible. Everyone hates long lines The copy under “Advantages of hosted PBX” is too long to read comfortably. 2. Wait.
Facts about Starbucks in the Middle East It is disheartening that calls for boycotts of Starbucks stores and products, which are based on blatant untruths, have had direct impacts on local economies and residents, and have also led to violent situations involving our stores, partners (employees) and customers. Our more than 200,000 partners and business associates around the globe have diverse views about a wide range of topics. Regardless of that spectrum of belief, Starbucks Coffee Company remains a non-political organization. We do not support any political or religious cause. Further, allegations that Starbucks provides financial support to the Israeli government and/or the Israeli Army in any way are unequivocally false. Unfortunately, these rumors persist despite our best efforts to refute them. Myths Is it true that Starbucks provides financial support to Israel? Has Starbucks ever sent any of its profits to the Israeli government and/or Israeli army? Middle East Partnership and Operations
Explicit cookie consent SORRY can be hard word for corporations to say. Thomas Cook, a British tour operator, has found itself at the centre of intense criticism this week, after it initially refused to apologise for the deaths of two young children a decade ago, whose family had booked a holiday through the firm. In 2006, Bobby and Christi Shepherd (pictured), six- and seven-year-old siblings, died from carbon monoxide poisoning while holidaying with their family in Corfu. Throughout the trial and inquest, Thomas Cook has presented itself as the very model of the legalistic corporation. Thomas Cook was no doubt encouraged in its intransigence by legal advice that a real apology might amount to an admission of culpability, bringing with it the danger of a compensation lawsuit. Either way, the manoeuvring did little good in the court of public opinion. Thomas Cook may yet have further cause to repent.
Nobel laureate Tim Hunt resigns after 'trouble with girls' comments A Nobel laureate who said that scientists should work in gender-segregated labs and that the trouble with “girls” is that they cause men to fall in love with them has resigned from his position at University College London (UCL). Tim Hunt, an English biochemist who admitted that he had a reputation for being a “chauvinist”, had made the comments at the World Conference of Science Journalists in Seoul, South Korea, where he said: “Let me tell you about my trouble with girls … three things happen when they are in the lab … You fall in love with them, they fall in love with you and when you criticise them, they cry.” In a statement published on its website UCL said that it could confirm that Hunt had resigned on Wednesday from his position as honorary professor with the UCL Faculty of Life Sciences, “following comments he made about women in science at the World Conference of Science Journalists on 9 June”.