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Nouvel onglet

Nouvel onglet
Related:  Stay friends (crisis & issue management)

CAPA Conseil - Actualités, veille stratégique et concurrentielle des marchés de l'assurance et la banque : Blog sur le Web 2.0, les Tendances et Nouvelles Technologies Uber surge pricing: sound economic theory, bad business practice When the snow started falling in New York City this past weekend, the prices for a ride in an Uber car began rising. It's part of the company's long-standing policy of "surge pricing": using an algorithm that raises prices to adjust for demand. Uber says the higher prices motivate more drivers to hit the road, ensuring that there are always enough cars available for customers, at least those who can afford much steeper fares. The adjusted prices, which got as high as $35 a mile, were roughly eight times the regular fare. The minimum of $175 a ride took many customers by surprise and they reacted with anger. Surge pricing happens regularly in Uber’s busiest markets, and has drawn customer outrage and media scrutiny before, including in New York during the snowstorm on New Year's Eve, 2011, and during Hurricane Sandy. Uber CEO Travis Kalanick has always staunchly defended the practice. "Surge pricing only kicks in in order to ... reduce the number of people that are stranded."

Plenty to gain with just seven minutes of pain Seven minutes of sweat It may be short and sweet but Sarah Berry discovers the seven-minute workout is far from easy. 4, 2013 It’s the science story that many gyms may not want to hear. Exercise science is a fine and intellectually fascinating thing. In 12 exercises deploying only body weight, a chair and a wall, it fulfills the latest mandates for high-intensity effort An article in the American College of Sports Medicine’s Health & Fitness Journal does just that. Can you handle seven minutes of pain? ‘‘There’s very good evidence that high-intensity interval training provides many of the fitness benefits of prolonged endurance training but in much less time,’’ says Chris Jordan, the director of exercise physiology at the Human Performance Institute in Orlando, Florida, and co-author of the article. Advertisement Those seven minutes should be, in a word, unpleasant.

Le mémoire de master vite fait bien fait Les Objets Connectés Faire de la publicité en ligne avec Google AdWords Nos formations Google AdWords Public cible Entreprises, associations, indépendants, professions libérales, commerçants, ... Tous secteurs confondus Pour faire connaître votre site web Avez-vous pensé à utiliser Google AdWords pour promouvoir vos activités ? Pour obtenir des clics ciblés Vous augmentez vos chances de toucher des clients potentiels, au moment où ils recherchent des informations sur des produits et services identiques aux vôtres. Vous songez à démarrer sur Google AdWords ? Nous vous aidons à créer vos premières campagnes en ligne lors de nos formations officielles Google AdWords. Votre compte AdWords entièrement paramétréUn coupon de 50 euros pour démarrer sur AdWords Votre première campagne de publicité en ligne Un compte AdWords bien structuré Des mots-clés et des annonces pertinents et bien rédigés Des pistes pour optimiser vos campagnes dans un futur proche Des trucs et astuces pour bien utiliser Google AdWords Programme complet des formations Google AdWords

Countering accusations with inoculation: The moderating role of consumer-company identification Highlights We examine the proactive crisis communication strategy of inoculation. We analyze the role of preexisting identification with the criticized company. Results show that disidentifiers’ attitudes are protected by inoculation. Identifiers’ attitudes are not further protected by inoculation. We challenge the notion that inoculation works best in a supportive environment. Abstract Accusations of wrongdoing, baseless or justified, can severely tarnish a company's reputation. Keywords Inoculation theory; Identification; Disidentification; Involvement; Proactive crisis communication; Experiment Copyright © 2013 Elsevier Inc.

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