(103) Coin (startup): Why was the launch of Coin so successfulWhy “Simple” Websites Are Scientifically Better900inShareinShare In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board. In other words, the study found the simpler the design, the better. But why? In this article, we’ll examine why things like cognitive fluency and visual information processing theory can play a critical role in simplifying your web design & how a simple website could lead to more conversions. We’ll also look at a few case studies of sites that simplified their design, and how it improved their conversion rate, as well as give a few pointers to simplify your own design. What is a Prototypical Website? image credit image credit 1.
Folyo - Helping companies find great designers8 Lead Gen Landing Pages That Can’t Close The DealWhy can’t marketing and sales just get along? Landing pages to the rescue… It’s an all too familiar battle: Marketing vs. Sales. The sales team is saying that we’re not providing good enough leads, and the marketing team is saying that the sales team isn’t following up correctly. But no one wins. Truth is, there shouldn’t be a battle at all. But what can we do as digital marketers to make sure that our landing pages are bringing in the highest quality leads possible? Here are 8 lead gen landing page examples that are trying to generate more than just an email list. 1. This page really does leave a lot to be desired. Where is the value proposition? The text that stands out the most on this page simply says “Get a Quick Quote.” Find out how CBeyond can help your business communicate for less What the hell is a hosted PBX? The trouble with jargon is that it isn’t universally accessible. Everyone hates long lines The copy under “Advantages of hosted PBX” is too long to read comfortably. 2. Wait.