Understanding Google Panda: Definitive Algo Guide for SEOs Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are considered low quality, which results in sites with higher quality and valuable content to rise higher in the search results. But it is easily one of the most misunderstood algos. Simply put, as a Google spokesperson told us, “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. [NOTE: There is more about Google making Panda part of the core ranking algo here] There have been many SEOs who have attempted to reverse engineer the Panda algo by examing sites that are the “winners” and “losers” every time we see an update or refresh, but this is a case where correlation does not equal causation. Panda’s Impact on Content Expectations
Google supprime le mot "arnaque" de ses suggestions Google fait discrètement le ménage dans ses suggestions automatiques : taper le nom d'une entreprise ne fait plus apparaître le mot « arnaque ». Le moteur de recherche défendait jusqu'ici l'objectivité mathématique du système, mais il veut éviter une nouvelle condamnation. Contacté par Eco89, Google France a répondu par e-mail : « Google a temporairement suspendu l'affichage de certaines expressions utilisant le mot “arnaque” parmi les requêtes fréquentes apparaissant sur Google.fr, suite à une décision de justice dont Google a immédiatement fait appel. Nous demeurons convaincus que l'affichage automatique de requêtes fréquentes d'internautes est parfaitement légal. » Google condamné deux fois pour ses suggestions Google avait été condamné le 4 décembre par le tribunal de grande instance de Paris, pour avoir associé automatiquement le nom du Centre national privé de formation à distance (CNFDI) et « arnaque ». Google avait fait appel de cette décision.
SEO: Google's Hummingbird Changes the Ecommerce Game Google released its Hummingbird search algorithm under the radar in August. Hummingbird reportedly impacts 90 percent of all search queries. So how does Hummingbird change the game for ecommerce sites? With Hummingbird, Google is striving for greater speed and accuracy. A big part of accurate results is understanding the searcher’s intent to start with, especially as more searches lean toward the conversational. As a result, Hummingbird has been designed to handle complex queries and natural language: parsing the meaning behind phrases as a whole rather than individual words within a search query. In addition, Google aims to display more answers directly on the search results page rather than requiring searchers to click on a result to get their answer. Search results for “blueberries vs raspberries.” For example, try searching for “blueberries vs raspberries,” as shown in the example above. Knowledge Graph for Products Going to Kauai? Consider the example of the travel industry.
10 Signs Google PageRank is Dead...to Non-Googlers I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore. I did a little research and came up with 10 signs, from which we can safely assume Google PageRank is dead to non-Googlers. 1. In 2009, Google removed PageRank data from Webmaster tools. We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. 2. Checkout this graph I whipped up. 3. Thinking back, Google never did add a PageRank to their own browser, Chrome. 4. Previous to Matt Cutts’ response Google only updated PageRank once that year, on February 4, 2013. 5. 6. 7. 8. 9. 10.
Google Buzz, le cauchemar de la vie privée | slate Il y a les réseaux sociaux choisis et les réseaux sociaux subis. Google vient d'inventer la deuxième catégorie en lançant mardi 9 février Buzz. Le service a été proposé aux plus de 150 millions d'utilisateurs de la messagerie Gmail via une page lancée automatiquement qui ne laissait guère le choix de ne pas s'inscrire. Si cette méthode de recrutement au forceps permet de rivaliser rapidement avec le mastodonte Facebook et ses 400 millions d'utilisateurs, le calcul de Google n'est pas très judicieux sur le moyen et long terme. publicité Google est déjà obligé de faire volte-face. Google a visiblement sous-estimé la difficulté d'utiliser un réseau social ouvert au coeur même ce qu'il y a de plus privé sur Internet, la boîte mail. Google crée une page publique avec les statuts Il faut fouiner dans l'interface pour s'en rendre compte: Google Buzz crée automatiquement une page publique à votre nom. Inutile de préciser que cette page est destinée à être aspirée par les moteurs de recherche.
Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content Content issues plague many sites on the web. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or thousands of product pages. Typical issues with ecommerce product pages are: Duplicate content.Thin content.Too much content (i.e., too many pages). Left unchecked, these issues can negatively impact your site's performance in the SERPs. If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff recently, then product page content issues may be the culprit. Let's take a closer look at some of the most common content woes that plague ecommerce sites, and recommendations on how to can fix them. Duplicate Content There are typically three types of duplicate content we encounter on ecommerce sites: Copied versions of the manufacturer's product descriptions.Unique descriptions that are duplicated across multiple versions of the same product.Query strings generated from faceted navigation. Copied product descriptions
Google Toolbar PageRank Is Now Officially Dead On Monday, March 7 2016, Google officially killed off Toolbar PageRank scores to the few browser tools and web site tools that use it. The 0 to 10 PageRank score that was heavily used by SEOs and webmasters in the early 2000s will be completely unavailable to all within two weeks. Google told me it takes time for all the servers to completely remove the score. So technically, March 7th was the last Google Toolbar PageRank update, which essentially removed the data used by external tools. I covered this at Search Engine Land yesterday afternoon. I should make it clear that Google does use PageRank internally and it is still an important factor in their algorithm. Google has been killing off PageRank in the toolbar for years and years. Then in 2012, Google stopped updating external PageRank by accident updated PR in December 2013. The good thing, most webmaster forums I am reading are like "whatever" and "no big deal" and "who cares" and "why is this news."
Le Sénat étudie l'idée d'une taxe "Google" sur la pub The Google Zebra Algorithm Update and What You Can Do To Prepare Editor’s update: The Google “Zebra” update is both rumor and an SEO inside-joke. As of today, there is no Google Zebra update. The myth arose after comments Matt Cutts made at a conference regarding merchant quality. It was dubbed “Zebra” because Google seemed to favor black and white animal names for their algorithm updates aka “Panda” and “Penguin” (the recent Hummingbird, not withstanding!). But jokes aside, the recommendations in this article by Michael Campolattano are valid (on a case by case basis). Recently, a certain search engine’s algorithm updates have not been so nice to most of the web. Well, the animal pain train is on its way again and this time its newest addition comes directly from the plains of Africa – code named “Zebra” or as I like to call it “Your eCommerce store is toast…losers”! Who is Google Zebra? Here is a G.O.O.G.L.E search for “Android phones” in 2011 and here is a search done in 2013: Merchant of Doom Preparedness Kit Contents Pay Attention to Reviews!