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FAQ: All About The New Google "Hummingbird" Algorithm

FAQ: All About The New Google "Hummingbird" Algorithm
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers. What’s “Hummingbird?” It’s the name of the new search algorithm that Google is using, one that Google says should return better results. So that “PageRank” algorithm is dead? No. Why is it called Hummingbird? Google told us the name come from being “precise and fast.” When did Hummingbird start? Google started using Hummingbird about a month ago, it said. What does it mean that Hummingbird is now being used? Think of a car built in the 1950s. When’s the last time Google replaced its algorithm this way? The new engine is using old parts? Yes. We don’t know.

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Understanding Google Panda: Definitive Algo Guide for SEOs Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are considered low quality, which results in sites with higher quality and valuable content to rise higher in the search results. But it is easily one of the most misunderstood algos. Simply put, as a Google spokesperson told us, “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals.

4 Ways to Wash Away The Link Building Hate This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. Google Keyword Planner and Keyword Research Tools While far from a perfect tool (seriously skewed toward "commercial intent," not always inclusive of trend data, difficult to drill down into local terms), the Google Keyword Tool was one of the best keyword research tools available. The keyword volume numbers were more trustworthy than other keyword tools, simply because they came right from the source—who better to know what kind of search volume keywords get than Google itself? With Google's recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: "What do we do now?" Google Keyword Planner pros and cons

SEO: Google's Hummingbird Changes the Ecommerce Game Google released its Hummingbird search algorithm under the radar in August. Hummingbird reportedly impacts 90 percent of all search queries. So how does Hummingbird change the game for ecommerce sites? With Hummingbird, Google is striving for greater speed and accuracy. A big part of accurate results is understanding the searcher’s intent to start with, especially as more searches lean toward the conversational.

10 Signs Google PageRank is Non-Googlers I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore.

The Most Dangerous Landing Page Mistakes & How You Can Fix Them The point of this article isn’t to continue to point out the obvious, but to show the more costly mistakes in terms of lost revenue and lost leads. Read the most dangerous mistakes you can make when it comes to your landing pages and learn how you can correct them. Mistake 1 – The “Disconnected” Headline When visitors see and click an ad, they immediately have a few “expectations” of what they want see on the page that follows the click of the ad. If your Landing Page Headline is NOT a continuation of the conversation that you started with your PPC ad, you are shooting yourself in the foot!

The New Google Algorithm For the past few weeks I'd seen a pattern repeating itself across the board with most of the clients that I do SEO and content marketing for, small drops in Page Authority and Domain Authority for every domain I was monitoring. I also observed some big leaps up the SERPs for content that was previously ranking poorly. Despite suspecting that change was afoot, Google remained unusually quiet and while speculation was rife amongst those of us involved in SEO on a daily basis, nothing had been confirmed. That was, until 26th September 2013 when Google came clean and admitted that the new algorithm had been up and running for the past month.

Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content Content issues plague many sites on the web. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or thousands of product pages. Typical issues with ecommerce product pages are: Duplicate content.Thin content.Too much content (i.e., too many pages). Google Toolbar PageRank Is Now Officially Dead On Monday, March 7 2016, Google officially killed off Toolbar PageRank scores to the few browser tools and web site tools that use it. The 0 to 10 PageRank score that was heavily used by SEOs and webmasters in the early 2000s will be completely unavailable to all within two weeks. Google told me it takes time for all the servers to completely remove the score.

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