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What Is Content Curation?

What Is Content Curation?
If you’re like most overstretched and under-resourced marketers, you’re too busy to churn out original content that engages prospects, builds relationships, and supports your branding strategy. Fortunately, content curation is a pretty simple solution that can help you deliver meaningful and relevant content to your audience consistently. What is content curation, though? Why should you consider adding it to your brand’s content marketing strategy? How do you even curate content? You’re about to find out the answers to these pressing questions and so much more. What Is Content Curation? It’s easier to find and comment on relevant pieces of content than it is to create your own masterpiece from scratch. It’s the process of aggregating data about a specific topic, distilling that information to identify the most important ideas, organizing those ideas into a logical order, adding your unique spin to them, and then presenting the content to your adoring audience. Is curation for everyone? Related:  Curatorial CuriosityArticles About Curation

Modern curation: How does it change teaching? SmartBlogs “The self is not something ready-made, but something in continuous formation through choice of action.” — John Dewey Rewind: The old way of curation In the past, curating resources was relatively easy. During my student teaching, there was a teacher who planned to retire in June. Such collections of valuable resources were not readily available at that time. Teachers were left to their own devices to find, aggregate and retain meaningful resources about their practice. While the old ways of curation still hold their value, they are far less likely to provide you with a thorough, interactive system for personalized learning. Fast forward: Modern curation Today’s curation is completely different. Tools such as Pinterest, Pearltrees, Twitter and Diigo allow educators to work together to aggregate and share resources. What does modern curation mean for teaching? Modern, digital curation offers teachers a way to share and communicate beyond their individual classrooms, schools and districts.

Content Curation Primer Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out Getting Started

10 Content Marketing Secrets That Will Improve Your Social Campaign — socialmediamarketinguniversity Content marketing is a skill that every single social manager needs to develop, if they are going to produce results with social media. Some say that without content marketing skills, you won’t be able to put an effective strategy together. Today, I’m going to share 10 content marketing secrets with you that will immediately improve your social campaigns! Courtesy of #1: Creating the Platform Puzzle Think of every platform (Facebook, Pinterest, Twitter) as a piece of your content brand puzzle. #2: Using Excel Like a Boss How in the world do you keep track of 50 different content strategies on 1 platform, with 8 platforms to manage? #3: Remain 100% Ethical All The Time Black hat marketing works, but like gambling you will eventually lose it all. #4: Different Voices Are an Asset You create content for your pages, and you curate content. #5: The Pareto Principle Rules The Pareto Principle is also called the 80/20 rule. Courtesy of

On Digital Collection Curation - Digital Collection Curation - LibGuides at LibGuides April 2011 Pathfinder Options My personal favorite wiki creation tool is Wikispaces for teachers. (I know that others prefer and swear by PB Works.) You can easily create a wiki index to keep track of your growing collection of wiki pathfinders. Wikis continue to be one of my own preferred platforms, but we now have so many choices, and in a world of remix, we are no longer limited to a single platform. Proponents of Wikis: When I polled my colleagues about their tools of choice, wikis were a clear favorite; they were the go-to platform. Elementary librarian Keisa Williams has placed several of her wiki-based pathfinders on our sharing portal, Pathfinder Swap ( Newton North (MA) High School uses Wetpaint as a wiki platform for the rich resources and media collected on its attractive Human Body pathfinder Lisa Perez wrote to share the work of Inter-American School (Chicago Public Schools) librarian, Francis Feeley. Blogs

Why Scoopit Is Becoming An Indispensable Learning Tool Leanna Johnson, Learning with Technology collates work from online publications using an online magazine format, and this visual impact alone makes it very effective. The additional appeal of broadcasting from a hub allows me to tap into and share with my ed tech networks, which is why I find myself using it more often during time constraints. First of all, it’s powerful–it incorporates multiple elements of familiar social media tools. But it’s also very flexible–the mobile app is quite functional for both iPhone and Android, and a toolbar plugin can be installed on browser windows.’s athleticism makes it a time-saver; educators and students will quickly grasp its value in content gathering. Additionally, using will meet multiple standards (Common Core and NETS-S) across the curriculum. Curation is a valuable skill for today’s learner. Using on a mobile device makes it a constrained platform, which lessens stress. Why Students Like 1. 2. 3. 4.

Ditch Cold Calls. Why Content Is King (Infographic) These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line. These days, your customers prefer online information. Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. The infographic below shows that people spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared. The research finds that the greatest amount of content is being shared across the following: 93% email 89% social networks 82% blogs 81% message boards Instead of cold calling customers, today's businesses are making customers come to them through content marketing. Click to Enlarge+

[LeWeb'11] "Pearltrees est à l'origine de la curation !" Patrice Lamothe, CEO LeWeb'11, c'est the place to be pour tout ceux qui s'intéressent de près ou de loin au web. Que ce soit pour networker ou simplement pour découvrir les tendances du moment, l'événement reste fidèle à sa promesse d'être le lieu où gourous du Net et jeunes pousses se croisent et participent à inventer le futur proche. Parmi les personnalités de choix présentes, j'ai eu l'occasion de rencontrer Patrice Lamothe, CEO de Pearltrees, une boîte française, mais résolument tournée vers le monde. Interview : Démo : Comme Patrice aime à le rappeler, Pearltrees est à l'origine de l'engouement pour le buzzword "curation", puisque c'est sur la scène de LeWeb il y a deux ans que son interlocuteur à utilisé pour la première fois ce mot pour l'associer au web. Bref, moi qui ne connaissais pas grand chose à Pearltrees, j'ai été plutôt enthousiaste à l'idée de tester le service, d'autant que l'outil semble tout indiqué pour gérer de façon intuitive (et mobile !)

Thing 6: Curation Tools | SLS Cool Tools – Hudson Valley Collecting, Curating and More Have you heard the buzz over the past year or two about “digital curation” or “content curation” and wondered what it is all about? We might associate being a curator with selecting objects, interpreting context and managing collections in a musuem, but it describes what librarians do with their collections, aka: ‘collection development’. And if you’ve ever selected, evaluated and organized a collection of great web resources for a research project, then you were doing “digital curation.” So why the sudden buzz? Social Bookmarking: Many of us have been collecting and organizing resources for a long time now using tools like delicious and diigo. Digital Curation tools take these ideas further. MentorMob and Learnist are also interesting curation tools, but with an educational twist. Content Aggregators: This group of tools takes a different twist on curation. Pick 1 (or more!) This service has become incredibly popular over the past year. Examples & Resources

Pearltrees: What problem does Pearltrees solve