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What Is Content Curation?

What Is Content Curation?
If you’re like most overstretched and under-resourced marketers, you’re too busy to churn out original content that engages prospects, builds relationships, and supports your branding strategy. Fortunately, content curation is a pretty simple solution that can help you deliver meaningful and relevant content to your audience consistently. What is content curation, though? Why should you consider adding it to your brand’s content marketing strategy? How do you even curate content? You’re about to find out the answers to these pressing questions and so much more. What Is Content Curation? It’s easier to find and comment on relevant pieces of content than it is to create your own masterpiece from scratch. It’s the process of aggregating data about a specific topic, distilling that information to identify the most important ideas, organizing those ideas into a logical order, adding your unique spin to them, and then presenting the content to your adoring audience. Is curation for everyone? Related:  Curatorial CuriosityArticles About Curation

Modern curation: How does it change teaching? SmartBlogs “The self is not something ready-made, but something in continuous formation through choice of action.” — John Dewey Rewind: The old way of curation In the past, curating resources was relatively easy. During my student teaching, there was a teacher who planned to retire in June. Such collections of valuable resources were not readily available at that time. Teachers were left to their own devices to find, aggregate and retain meaningful resources about their practice. While the old ways of curation still hold their value, they are far less likely to provide you with a thorough, interactive system for personalized learning. Fast forward: Modern curation Today’s curation is completely different. Tools such as Pinterest, Pearltrees, Twitter and Diigo allow educators to work together to aggregate and share resources. What does modern curation mean for teaching? Modern, digital curation offers teachers a way to share and communicate beyond their individual classrooms, schools and districts.

Content Curation Primer Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out Getting Started

The 30 Best Content Curation Resources for Marketers and Business Pros When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single day. I have been a voracious consumer of news ever since. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves.

On Digital Collection Curation - Digital Collection Curation - LibGuides at LibGuides April 2011 Pathfinder Options My personal favorite wiki creation tool is Wikispaces for teachers. (I know that others prefer and swear by PB Works.) You can easily create a wiki index to keep track of your growing collection of wiki pathfinders. Wikis continue to be one of my own preferred platforms, but we now have so many choices, and in a world of remix, we are no longer limited to a single platform. Proponents of Wikis: When I polled my colleagues about their tools of choice, wikis were a clear favorite; they were the go-to platform. Elementary librarian Keisa Williams has placed several of her wiki-based pathfinders on our sharing portal, Pathfinder Swap ( Newton North (MA) High School uses Wetpaint as a wiki platform for the rich resources and media collected on its attractive Human Body pathfinder Lisa Perez wrote to share the work of Inter-American School (Chicago Public Schools) librarian, Francis Feeley. Blogs

Why Scoopit Is Becoming An Indispensable Learning Tool Leanna Johnson, Learning with Technology collates work from online publications using an online magazine format, and this visual impact alone makes it very effective. The additional appeal of broadcasting from a hub allows me to tap into and share with my ed tech networks, which is why I find myself using it more often during time constraints. First of all, it’s powerful–it incorporates multiple elements of familiar social media tools. But it’s also very flexible–the mobile app is quite functional for both iPhone and Android, and a toolbar plugin can be installed on browser windows.’s athleticism makes it a time-saver; educators and students will quickly grasp its value in content gathering. Additionally, using will meet multiple standards (Common Core and NETS-S) across the curriculum. Curation is a valuable skill for today’s learner. Using on a mobile device makes it a constrained platform, which lessens stress. Why Students Like 1. 2. 3. 4.

Pepsi to Provide Free Music Downloads on Twitter Pepsi will begin curating new music for fans on Twitter through a year-long partnership with the messaging platform, both companies announced Wednesday. The "Live for Now Music" initiative is an extension of Pepsi's recently launched "Live for Now" global campaign, will offer free music downloads, music videos and a series of pop-up concerts this summer and fall. Every Wednesday for the next 52 weeks, Pepsi will offer videos providing an overview of the artists, music and music news trending on Twitter that week. In addition, @pepsi will offer free downloads from the Amazon MP3 store for fans who follow the brand on Twitter and use the hashtag #PepsiMusicNOW in their tweets. The brand will also use Twitter to announce pop-up concerts, which it will offer on-demand afterward for fans who want to watch it later. The deal comes about two weeks after Twitter announced another long-term deal with ESPN to create custom ad programs around major sporting events.

[LeWeb'11] "Pearltrees est à l'origine de la curation !" Patrice Lamothe, CEO LeWeb'11, c'est the place to be pour tout ceux qui s'intéressent de près ou de loin au web. Que ce soit pour networker ou simplement pour découvrir les tendances du moment, l'événement reste fidèle à sa promesse d'être le lieu où gourous du Net et jeunes pousses se croisent et participent à inventer le futur proche. Parmi les personnalités de choix présentes, j'ai eu l'occasion de rencontrer Patrice Lamothe, CEO de Pearltrees, une boîte française, mais résolument tournée vers le monde. Interview : Démo : Comme Patrice aime à le rappeler, Pearltrees est à l'origine de l'engouement pour le buzzword "curation", puisque c'est sur la scène de LeWeb il y a deux ans que son interlocuteur à utilisé pour la première fois ce mot pour l'associer au web. Bref, moi qui ne connaissais pas grand chose à Pearltrees, j'ai été plutôt enthousiaste à l'idée de tester le service, d'autant que l'outil semble tout indiqué pour gérer de façon intuitive (et mobile !)

Thing 6: Curation Tools | SLS Cool Tools – Hudson Valley Collecting, Curating and More Have you heard the buzz over the past year or two about “digital curation” or “content curation” and wondered what it is all about? We might associate being a curator with selecting objects, interpreting context and managing collections in a musuem, but it describes what librarians do with their collections, aka: ‘collection development’. And if you’ve ever selected, evaluated and organized a collection of great web resources for a research project, then you were doing “digital curation.” So why the sudden buzz? Social Bookmarking: Many of us have been collecting and organizing resources for a long time now using tools like delicious and diigo. Digital Curation tools take these ideas further. MentorMob and Learnist are also interesting curation tools, but with an educational twist. Content Aggregators: This group of tools takes a different twist on curation. Pick 1 (or more!) This service has become incredibly popular over the past year. Examples & Resources

Content Pandemics and the Impetus for Enterprise Content Curation The age of ferocious mediocrity is upon us. Like a virus slowly evolving and afflicting greater and greater portions of the population; mediocre content has been infecting every medium it touches. Not only has it overwhelmed and made scarce good content but it has reshaped our perception of what good content is. It is, in fact, what I refer to as a content pandemic. Classically a pandemic refers to a virus that has attributes like passing from species to species, affecting wide spread regions, and having an aggressive evolutionary lifecycle which makes it difficult to treat. We can look at mediocre content the same way. When we made the tools available to self-broadcast, we let the Genie out of the bottle. But what does this mean to the enterprise? On Wednesday Feb 22 edition of #Bizforum Twitter chat, we debated the Role of Content Curation in the Enterprise. Quality content is a sustainable competitive advantage Content curation delivers value to everyone, not just prospective customers