The 30 Best Content Curation Resources for Marketers and Business Pros When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single day. I have been a voracious consumer of news ever since. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves.
A Network of Experts: From Content Curation to Insight Curation In most organizations, performance measurement still focuses on celebrating the “lone wolf” individuals who they count on to find just the right data to inform great innovation and accomplishment. Yet, evidence suggests that teams containing or connected to experts always outperform even the best and brightest of individual experts, particularly when enabled with software or technology. This is especially true today as we continually search for the actionable 2 percent in the 24×7 flow of incoming information. Finding that valuable 2 percent relies on access to domain experts and their ability to filter information. In the past, the notion that knowledge is power meant people were expected to learn and remember what they learned in order to act. According to a 2014 McKinsey and Co. analysis, at least 80 percent of companies acknowledge a critical need to redesign their traditional structure to create a network of experts for better, faster business decisions.
10 Content Marketing Secrets That Will Improve Your Social Campaign — socialmediamarketinguniversity Content marketing is a skill that every single social manager needs to develop, if they are going to produce results with social media. Some say that without content marketing skills, you won’t be able to put an effective strategy together. Today, I’m going to share 10 content marketing secrets with you that will immediately improve your social campaigns! Courtesy of siliconbeachtraining.co.uk #1: Creating the Platform Puzzle Think of every platform (Facebook, Pinterest, Twitter) as a piece of your content brand puzzle. #2: Using Excel Like a Boss How in the world do you keep track of 50 different content strategies on 1 platform, with 8 platforms to manage? #3: Remain 100% Ethical All The Time Black hat marketing works, but like gambling you will eventually lose it all. #4: Different Voices Are an Asset You create content for your pages, and you curate content. #5: The Pareto Principle Rules The Pareto Principle is also called the 80/20 rule. Courtesy of en.community.dell.com
Pepsi to Provide Free Music Downloads on Twitter Pepsi will begin curating new music for fans on Twitter through a year-long partnership with the messaging platform, both companies announced Wednesday. The "Live for Now Music" initiative is an extension of Pepsi's recently launched "Live for Now" global campaign, will offer free music downloads, music videos and a series of pop-up concerts this summer and fall. Every Wednesday for the next 52 weeks, Pepsi will offer videos providing an overview of the artists, music and music news trending on Twitter that week. In addition, @pepsi will offer free downloads from the Amazon MP3 store for fans who follow the brand on Twitter and use the hashtag #PepsiMusicNOW in their tweets. The brand will also use Twitter to announce pop-up concerts, which it will offer on-demand afterward for fans who want to watch it later. The deal comes about two weeks after Twitter announced another long-term deal with ESPN to create custom ad programs around major sporting events.
Content Curation in Marketing: The Definitive Guide Marketers in a content-driven landscape are responsible for producing huge amounts of content, day in and day out. But most of us don’t have the time, staff, or budget to publish enough great (or even good) content. We do the best we can, but it’s often impossible to stay ahead of the demand. This hands-on guide shows you how curation fills that gap, answering the following questions: WHY content curation is a good idea, including a look at the new Buyer 2.0.WHAT content curation is, and how it fits in the context of the overall content marketing mix.HOW you can put content curation to work for your brand, including a detailed, step-by-step look at what, when, where, and how to curate effectively.WHY you’re curating content in the first place—a full-circle look at performance, measurement, and optimization. This guide also includes insight from over 30 content marketing experts, who each answer the question: What’s the single biggest benefit curation brings to content marketing? 1.
Ditch Cold Calls. Why Content Is King (Infographic) These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line. These days, your customers prefer online information. Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. The infographic below shows that people spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared. The research finds that the greatest amount of content is being shared across the following: 93% email 89% social networks 82% blogs 81% message boards Instead of cold calling customers, today's businesses are making customers come to them through content marketing. Click to Enlarge+
Content Pandemics and the Impetus for Enterprise Content Curation The age of ferocious mediocrity is upon us. Like a virus slowly evolving and afflicting greater and greater portions of the population; mediocre content has been infecting every medium it touches. Not only has it overwhelmed and made scarce good content but it has reshaped our perception of what good content is. It is, in fact, what I refer to as a content pandemic. Classically a pandemic refers to a virus that has attributes like passing from species to species, affecting wide spread regions, and having an aggressive evolutionary lifecycle which makes it difficult to treat. We can look at mediocre content the same way. When we made the tools available to self-broadcast, we let the Genie out of the bottle. But what does this mean to the enterprise? On Wednesday Feb 22 edition of #Bizforum Twitter chat, we debated the Role of Content Curation in the Enterprise. Quality content is a sustainable competitive advantage Content curation delivers value to everyone, not just prospective customers
Content curation: – Capital H Blog How L&D is getting a handle on this organizational responsibility Posted by Amy A. Titus and Dani Johnson on October 12, 2016. Curation has been a buzzword in the Learning & Development (L&D) space for a few years now. With the proliferation of information, it’s getting harder and harder for employees to find valid, up-to-date, engaging content to meet their needs. Bersin by Deloitte data from its High-Impact Learning Organization study tells us that the biggest challenge employees face when they’re trying to learn isn’t the lack of content—it’s finding the right content. Curation is the art/science of identifying the best information for the organization and providing context and order to it. The good news is that some L&D departments seem to be getting a handle on content curation. Traditional curation One of the biggest mistakes organizations can make is thinking all content is equally valued. Traditional curation activities are typically most appropriate in two instances. Like this:
A Marketer’s Guide to Content Curation | Power Tools for Thought Leaders Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. Applying Curation to Our Problems As marketers, how do we solve these two problems? Curation has become a fixture for many successful news blogs on the web today. Source: A Marketer’s Guide to Content Curation Go to the source if you’d like the rest of his perspective. Content curation can improve audience loyalty (e1evation.com) The Beginner’s Guide To Content Marketing (e1evation.com) This Year’s Highlights for B2B Marketing (business2community.com)