4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well ... different. And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. Sure, there's plenty of advice out there about well-designed ads with compelling images and finely crafted, well-written copy. But what if your campaign had all those things ... and still tanked?
The Rapid eLearning Blog
Creating great interactive learning experiences requires a few core building blocks: relevant content, pull versus push, and real-world decisions. With those building blocks you're able to structure effective learning scenarios that are meaningful to the learner and helps meet the objectives of the course. One of those building blocks in creating relevant content or content that is placed in a meaningful context. Essentially, you want to recreate the types of scenarios that are similar to the ones the learner has in real life. This allows them to see the content in ...
10 Open Education Resources You May Not Know About (But Should)
This week, the OCW Consortium is holding its annual meeting, celebrating 10 years of OpenCourseWare. The movement to make university-level content freely and openly available online began a decade ago, when the faculty at MIT agreed to put the materials from all 2,000 of the university’s courses on the Web. With that gesture, MIT OpenCourseWare helped launch an important educational movement, one that MIT President Susan Hockfield described in her opening remarks at yesterday’s meeting as both the child of technology and of a far more ancient academic tradition: “the tradition of the global intellectual commons.” We have looked here before at how OCW has shaped education in the last ten years, but in many ways much of the content that has been posted online remains very much “Web 1.0.” But as open educational resources and OCW increase in popularity and usage, there are a number of new resources out there that do offer just that.
Should You Flip Your Classroom?
At its core, "flipped instruction" refers to moving aspects of teaching out of the classroom and into the homework space. With the advent of new technologies, specifically the ability to record digitally annotated and narrated screencasts, instructional videos have become a common medium in the flipped classroom. Although not limited to videos, a flipped classroom most often harnesses different forms of instructional video published online for students.
Understanding the New Roles in Marketing
"Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011 ... And as the role of marketing grows, it also continues to evolve.
Camtasia Studio, Screen Recorder Software, Product Tour
Camtasia Studio Features Top New Features TechSmith Fuse TechSmith Fuse, our new mobile app, makes it simple to get exactly what you need from your devices into your projects.
Xerte - Open Source E-Learning Developer Tools
Welcome to The Xerte Project! The Xerte Project is an initiative to provide high quality free software to educators all over the world, and to build a global community of users and developers around our tools. The project began in 2004 at the University of Nottingham, when work began to create a Flash-based runtime engine that would help the in-house multimedia development team speed up the development of interactive learning materials, and provide a platform for re-using good solutions to common problems that developers were typically solving every time they began a new project.
Blogging Resources for Classroom Teachers
I’ve spent the better part of the past weekend working up a presentation on how to incorporate blogging into the classroom and thought y’all might find some of the resources that I plan to share helpful. Blogging Ideas and Examples to Explore Looking for examples of how blogging is being used by classroom teachers and/or suggestions about how to make classroom blogging doable? These resources will help. Annotated List of Classroom Blogs to Explore – For many teachers, imagining the role that blogging can play in their instruction is difficult simply because they haven’t seen enough samples of what classroom blogs look like in action. This annotated list of samples — developed collaboratively by Bill Ferriter, William Chamberlain and Pernille Ripp — might make a good starting point for teachers who are curious about just what a classroom blog could be.
Sustainability and MOOCs in Historical Perspective
[All Presentations] Sustainability and MOOCs in Historical Perspective November 15, 2012 Keynote presentation delivered to Simposio Internacional Estado Actual Y Prospectiva De La Educacion Virtual, Bogota, Colombia.
