The Psychology Of Color "Color has long been understood to be something which appeals greatly to our visual senses, and it is frequently a tool utilized in marketing. Countless studies have found that particular colors have their own effects on consumers, with some colors stimulating areas of the brain in ways which will either promote excitement or tranquility. In this manner, corporations and popular businesses and brands can easily target their market simply by picking the right combination of colors to visualize their marketing campaign, logo, content and website. How are you incorporating color into your website design?" Take a look at the below infographic and learn how colors influence people.Click image to enlarge. Ultimately, the use of color in marketing and business can be fine tuned dependent on one's need. Courtesy of: homestead.
Psychological Facts Psychology is a powerful thing. It’s responsible for so much of what we do in life whether we’re conscious of it or not. Luckily, we’re here to help enlighten you about your own brain. Here are eight powerful psychological facts that will help you understand a lot more about life. 1). Ever wondered why certains brands pick the colors they do for their logos? 2.) When complementing a child it’s better to focus on the hard work they put in to achieve the result rather than praising their intelligence. 3.) Video gamers are better at lucid dreaming than non-gamers. 4.) A pair of watching eyes whether real or not will make us all more honest, according to research from the University of New Castle. On the days when printed eyes were at the top of the price list rather than a picture of flowers the staff paid more for their coffee. 5.) When you’re in an argument be careful using the word “you”. 6.) Need a yes? When you’re asking someone for something make sure you nod your head. 7.) 8.)
Unique Plots Psychological Experiments We present you the most notorious and most popular experiments of all-time. Some of the most fascinating and deplorable experiments ever conducted that proove that we do have a dark side… During the 1950s, Solomon Asch conducted and published a series of laboratory experiments that demonstrated the degree to which an individual’s own opinions are influenced by those of a majority group. Male college students participated in a simple “perceptual” task. Only one participant was actually a genuine subject for the experiment, the rest being confederates, carefully tutored to give certain pre-selected responses. The participants gave a variety of answers, at first correct, to avoid arousing suspicion in the subject, but then with some incorrect responses added. The Asch Experiment results were interesting and showed that peer pressure could have a measurable influence on the answers given. The researchers had three hypotheses: 1. Overall 40% offered some help to the victim. 1.
How the Brain Works by Maria Popova From the caves of memory to the castles of deception, by way of naughty neurotransmitters and giddy ganglia. Scientists are only just beginning to understand how the brain works — from what transpires in it while we sleep to how to optimize its memory to what love does to it to how music affects it — and the rest of us fall somewhere on the spectrum between fascinated and confused when it comes to the intricate inner workings of our master-controller. From British indie press Nobrow — who also brought us Freud’s graphic biography, those lovely illustrated chronicles of the Space Race and aviation, as well as Blexbolex’s magnificent No Man’s Land — comes Neurocomic (public library), a graphic novel about how the brain works. We take a stroll through a forest of neurons, then learn about neuroplasticity. This wonderful trailer for the film about the project, directed by Richard Wyllie, takes us behind the scenes of the duo’s marvelous collaboration and creative process:
History of Psychological Testing A Timeline of Psychological Testing 2200 B.C.E. Proficiency testing begins in China. The Emperor evaluates public officials every third year.1800 B.C.E. Babylonians develop astrology in order to interact with the gods and predict the future. Greeks later redefine astrology to predict and describe personality.500 B.C.E. References: DuBois, P. Foxcroft, C. & Roodt, G. (2005). Gregory, R. Like this: Like Loading... Psychology of Trust in Work and Love by Maria Popova The science of why tit-for-tat isn’t the best strategy for cooperation and why you should hear out your hunches. “When you trust people to help you, they often do,” Amanda Palmer asserted in her beautiful meditation on the art of asking without shame. But what does it really mean to “trust,” and perhaps more importantly, how can we live with the potential heartbreak that lurks in the gap between “often” and “always”? That’s precisely what psychologist David DeSteno, director of Northeastern University’s Social Emotions Lab, explores in The Truth About Trust: How It Determines Success in Life, Love, Learning, and More (public library). DeSteno, who has previously studied the osmosis of good and evil in all of us and the psychology of compassion and resilience, argues that matters of trust occupy an enormous amount of our mental energies and influence, directly or indirectly, practically every aspect of our everyday lives. The short answer is that we have to.
Psych Experiments Psychology is the study of the human mind and mental processes in relation to human behaviors - human nature. Due to its subject matter, psychology is not considered a 'hard' science, even though psychologists do experiment and publish their findings in respected journals. Some of the experiments psychologists have conducted over the years reveal things about the way we humans think and behave that we might not want to embrace, but which can at least help keep us humble. That's something. 1. The Robbers Cave Experiment is a classic social psychology experiment conducted with two groups of 11-year old boys at a state park in Oklahoma, and demonstrates just how easily an exclusive group identity is adopted and how quickly the group can degenerate into prejudice and antagonism toward outsiders. Researcher Muzafer Sherif actually conducted a series of 3 experiments. 2. The prisoners rebelled on the second day, and the reaction of the guards was swift and brutal. 3. 4. 5. 6. 7. 8. 9. 10.
How Languages We Speak Affect The Way We Think Keith Chen (TED Talk: Could your language affect your ability to save money?) might be an economist, but he wants to talk about language. For instance, he points out, in Chinese, saying “this is my uncle” is not as straightforward as you might think. In Chinese, you have no choice but to encode more information about said uncle. The language requires that you denote the side the uncle is on, whether he’s related by marriage or birth and, if it’s your father’s brother, whether he’s older or younger. “All of this information is obligatory. This got Chen wondering: Is there a connection between language and how we think and behave? While “futured languages,” like English, distinguish between the past, present and future, “futureless languages” like Chinese use the same phrasing to describe the events of yesterday, today and tomorrow. But that’s only the beginning. Featured illustration via iStock.
Psychological Research People love to give each other advice. The web is full to bursting with all types of pseudo-psychological advice about life. The problem is, how much of this is based on real scientific evidence? Well, here on PsyBlog we’ve got the scientific evidence. So here’s my top 10 list of what you can learn practically from the psychological research discussed here recently. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.