Influential Marketing Blog Tapad Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses Splicky Make Any Content on the Web Embeddable With Embedly The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Embedly Quick Pitch: Embedly is a platform for converting URLs into embeddable content. Genius Idea: Embedding all the media on the web. When traversing the web, most site visitors will stay on a page 250% longer when there's embedded media, Sean Creeley tells me. Creeley is the founder of Y Combinator startup Embedly; Embedly's mission is to make it painstakingly easy for publishers and application developers to add that embedded media and better engage their web users. "The idea is to engage the user where they are," says Creeley. Embedly can make a call to any web URL or RSS feed, grab the associated media — photos, videos, audio and text — and embed it on a third-party site. Look for the startup to push into the mobile frontier first. Series Supported by Microsoft BizSpark
Harrenmedia 4 Creative Ways To Reward Your Facebook Fans A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base—and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. "Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans," says Blake Cahill, principal and president of social media agency Banyan Branch. "Giving fans what they want can vary from discounts, to empowering them to support causes, to providing them with exclusive content and information. In many cases, success is a mix of all of these." Here are four great ways to reward your Facebook fans for their continued engagement and support: 1. Discounts and specials are definitely among the most popular ways of rewarding Facebook fans, says Ron Schott, senior strategist at the Spring Creek Group. There are also low-cost applications you can use to create custom fan-only tabs for your Facebook Page. 2. 3.
Mad-Adz 14 Customer Feedback Tools for Small Business Feedback is essential to running a business. It tells you what’s working and what’s not. It provides you with fresh ideas on ways to improve your business. And it gives you insight into the needs of your customers. Here is a list of customer feedback tools. Some of the tools collect feedback, others tools provide platforms to generate ideas. SuggestionBox.
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