- StumbleUpon The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When I suggest that businesses should think about creating some content I’m frequently met with objections like - “But my niche is boring – no one cares!” Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. I hope this will serve as inspiration or food for thought if you will. Got your tea / coffee / gin and tonic at the ready? Companies Enriching / Leveraging Existing Online Communities Reader Sheds Garden sheds – that’s a tough niche at first glance. Here’s my favourite: Plus this gets absolutely amazing coverage – e.g. Fiskars Fiskars started out way back in 1649 and originally produced iron. In terms of content Fiskars have elected to tap into the community of people who use their products – namely those interested in arts and crafts. What can we learn from these companies? Simply Business Kogan
5 Ways Marketers Can Use Instagram Have you noticed how more marketers are using images in their social media marketing? Would you like to know how your business can use the popular sharing site Instagram? In this article, I will show you five ways to use Instagram to enhance your marketing. Why Instagram? In the last few years, the use of Instagram by companies has skyrocketed. When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value. However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages. Search for "marketing" on Instagram. When creating your marketing strategy, do not forget about this great—yet underutilized—platform. Here are five ways that you can use Instagram to achieve your marketing goals. #1: Use Instagram Profiles to Reach a Wider Audience HubSpot's Instagram profile. #2: Create Engagement With Contests
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