- StumbleUpon The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When I suggest that businesses should think about creating some content I’m frequently met with objections like - “But my niche is boring – no one cares!” Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. I hope this will serve as inspiration or food for thought if you will. Got your tea / coffee / gin and tonic at the ready? Companies Enriching / Leveraging Existing Online Communities Reader Sheds Garden sheds – that’s a tough niche at first glance. Here’s my favourite: Plus this gets absolutely amazing coverage – e.g. Fiskars Fiskars started out way back in 1649 and originally produced iron. In terms of content Fiskars have elected to tap into the community of people who use their products – namely those interested in arts and crafts. What can we learn from these companies? Simply Business Kogan
Great Ways to Teach Students about Marketing Lesson Plans and Teacher Timesavers - Huge Collection - Instant Lessons View Collection Mega Worksheets - Take A Quick Look! View Now... Great Ways to Teach Students about Marketing Students tend to become too engrossed in the luxuries of life that they sooner or later forget what is being taught to them in school. To some, marketing could be considered that specific field in which only future marketing majors in universities would be willing to study. 1. What better way to create a fun atmosphere inside the classroom than to initiate an activity that involves slogan or jingle making. 2. A number of products exist in the market that the producers are constantly thinking of new ways on how to improve them to prolong brand loyalty. 3. Teachers can initiate this activity as a special project or a term-ender activity. 4. This is ideally a final activity that will test whether or not the students have grasped enough knowledge on a teacher's marketing class. Subject Matter Websites for Marketing
Wine, Food, and Tourism Marketing - Colin Michael Hall TV, magazines most effective affluent marketing media: study September 13, 2011 Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. The “2011 Ipsos Mendelsohn Affluent Survey” found that 62% of the 14,405 affluent consumers surveyed said they had “considerable” or “some” interest in advertising displayed through the two media. The firm defines affluent consumers as those with annual household incomes of $100,000 or more. TV and magazines were also the two most prevalent media, with 86% of respondents saying they had watched a TV ad in the past six months and 80% saying they read a magazine ad in the same period. “Traditional media platforms are still aligning well within the affluent space,” said Bob Shullman, president of Ipsos Mendelsohn, at a New York event on September 13. Radio trailed TV and magazines in receptivity and prevalence at 54% and 78%, respectively.
5 Ways Marketers Can Use Instagram Have you noticed how more marketers are using images in their social media marketing? Would you like to know how your business can use the popular sharing site Instagram? In this article, I will show you five ways to use Instagram to enhance your marketing. Why Instagram? In the last few years, the use of Instagram by companies has skyrocketed. When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value. However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages. Search for "marketing" on Instagram. When creating your marketing strategy, do not forget about this great—yet underutilized—platform. Here are five ways that you can use Instagram to achieve your marketing goals. #1: Use Instagram Profiles to Reach a Wider Audience HubSpot's Instagram profile. #2: Create Engagement With Contests
THE MARKETER’S CHALLENGE: HOW TO TEACH CUSTOMERS NEW BEHAVIOURS The “slow” movement has gained traction in living, cooking and other domains, but in marketing, a patient, deliberate approach can be risky if not fatal. Sure, marketers must still “get into customers’ minds,” but they must do it so quickly and effectively that consumers are taught nothing less than new ways of behaviour. Caveat venditor: Teach your consumers well! New products are proliferating, and research shows that the most successful among them have clearly benefited from customers’ ease in learning the benefits and applications of those products quickly, in finding out how the devices actually work, and in sharing their knowledge with friends. In successful innovation after successful innovation, consumers have learned what the manufacturer wanted them to know, left their investments in old products and knowledge behind, and embraced the new alternative. Innovation depends on customers learning Technology has changed not just the pace of innovation but its very nature. Cognitive
Academy of Marketing Science How To Improve Any Service By Simplifying It “Making the simple complicated is commonplace; making the complicated simple… that’s creativity.” –Charles Mingus It may seem counterintuitive, but in a business environment that usually hypes “more, more, more,” people increasingly are opting for less. They’re responding to products with simpler features, and food with fewer ingredients. The ice cream maker Häagen-Dazs first observed this trend a few years ago when, as brand manager Ching-Yee Hu told USA Today, it began encountering focus group consumers who expressed a clear preference for food products with fewer ingredients. Of course, people respond to the idea of a few ingredients because they assume that those five won’t be dehydrated potato flakes, monosodium glutamate, whey solids, artificial coloring, and artificial flavoring. It’s not just consumer purchases, either; people not only want but desperately need simplicity in their medical services. Breaking new ground via simplicity isn’t so simple, of course.