- StumbleUpon The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When I suggest that businesses should think about creating some content I’m frequently met with objections like - “But my niche is boring – no one cares!” Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. I hope this will serve as inspiration or food for thought if you will. Got your tea / coffee / gin and tonic at the ready? Companies Enriching / Leveraging Existing Online Communities Reader Sheds Garden sheds – that’s a tough niche at first glance. Here’s my favourite: Plus this gets absolutely amazing coverage – e.g. Fiskars Fiskars started out way back in 1649 and originally produced iron. In terms of content Fiskars have elected to tap into the community of people who use their products – namely those interested in arts and crafts. What can we learn from these companies? Simply Business Kogan
Great Ways to Teach Students about Marketing Lesson Plans and Teacher Timesavers - Huge Collection - Instant Lessons View Collection Mega Worksheets - Take A Quick Look! View Now... Great Ways to Teach Students about Marketing Students tend to become too engrossed in the luxuries of life that they sooner or later forget what is being taught to them in school. To some, marketing could be considered that specific field in which only future marketing majors in universities would be willing to study. 1. What better way to create a fun atmosphere inside the classroom than to initiate an activity that involves slogan or jingle making. 2. A number of products exist in the market that the producers are constantly thinking of new ways on how to improve them to prolong brand loyalty. 3. Teachers can initiate this activity as a special project or a term-ender activity. 4. This is ideally a final activity that will test whether or not the students have grasped enough knowledge on a teacher's marketing class. Subject Matter Websites for Marketing
5 Ways Marketers Can Use Instagram Have you noticed how more marketers are using images in their social media marketing? Would you like to know how your business can use the popular sharing site Instagram? In this article, I will show you five ways to use Instagram to enhance your marketing. Why Instagram? In the last few years, the use of Instagram by companies has skyrocketed. When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value. However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages. Search for "marketing" on Instagram. When creating your marketing strategy, do not forget about this great—yet underutilized—platform. Here are five ways that you can use Instagram to achieve your marketing goals. #1: Use Instagram Profiles to Reach a Wider Audience HubSpot's Instagram profile. #2: Create Engagement With Contests
THE MARKETER’S CHALLENGE: HOW TO TEACH CUSTOMERS NEW BEHAVIOURS The “slow” movement has gained traction in living, cooking and other domains, but in marketing, a patient, deliberate approach can be risky if not fatal. Sure, marketers must still “get into customers’ minds,” but they must do it so quickly and effectively that consumers are taught nothing less than new ways of behaviour. Caveat venditor: Teach your consumers well! New products are proliferating, and research shows that the most successful among them have clearly benefited from customers’ ease in learning the benefits and applications of those products quickly, in finding out how the devices actually work, and in sharing their knowledge with friends. In successful innovation after successful innovation, consumers have learned what the manufacturer wanted them to know, left their investments in old products and knowledge behind, and embraced the new alternative. Innovation depends on customers learning Technology has changed not just the pace of innovation but its very nature. Cognitive
Why Manageflitter ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter . Sort your followers/following lists by a range of criteria Find new people to follow with our comprehensive search facility Find out when most of your followers are online and schedule tweets appropriately with our PowerPost feature Answer "Who unfollowed me on Twitter"? Track who unfollowed you Easily manage multiple Twitter accounts Track keyword mentions on Twitter with our Analytics feature (coming soon) And much more! Everyday I like @ManageFlitter more... The different lists of active vs. inactive tweeters, people not following back, etc. are REALLY helpful. I can see this being a great tool for my clients as well. This is our 1507th day working with Twitter. To date we have assisted 2,289,701 users with their Twitter accounts... so we have been around for a while and plan on being around a whole lot more. Here's our trophy case. "ManageFlitter is easily the best...
What 5 Fake Ads Can Teach You About Great Marketing What 5 Fake Ads Can Teach You About Great Marketing June 24, 2013 | 4 Comments Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years that the greatest marketing idea for Crayola would be to create their own series of coloring menus and crayons for kids, and sell them to restaurants on a monthly basis as a subscription. Thankfully, the people behind the collection of ads in this post decided not to lock them away in the back of their minds. Lesson #1 – Avoid Icon Temptation The “Think Small” ad introducing the first VW Beetle is a legendary print ad in the history of advertising. Lesson #2 – Stand For Something Bigger One fake ad I have used often in presentations is the fun concept ad above. Lesson #3 – Be The Brand You Already Are No one would buy an exotic expensive car like the Bentley pictured in this ad because they love the environment. Lesson #4 – Be Unexpectedly Honest
How to Teach Yourself SEO So, you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags, and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible. Take a look at the following step-by-step plan and then get started. Remember, SEO changes every day, so there’s no time like the present to get started learning! Step #1: Seek out beginner-level resources Now, I’m assuming that you’re reading this article because you want to learn SEO on your own time, as a supplement to whatever else your full-time job may be. If you have the time or resources, there are plenty of great “all inclusive” training courses that’ll take you from beginner to advanced student in the shortest amount of time possible (for example, check out the SES series of conferences if you’ve got a few thousand dollars to invest in your education). Step #2: Put what you’ve learned into practice Don’t have a website?
Why Do B-Schools Still Teach The Famed 4P's Of Marketing, When Three Are Dead? In 1960, Jerome McCarthy got a bright and amazingly resilient idea. All the components of a marketing strategy could be reduced to just Four P’s (Product, Price, Place, and Promotion), the 32-year-old marketing professor claimed. And he was right, at least at the time. Those Four P’s have since become a tremendously influential guide in marketing programs. Although the world of marketing has changed significantly since the '60s, all MBA students, marketers, and strategy consultants are still expected to know and apply the Four P’s as if they were laws of nature. But a closer look at some of today’s fastest-growing brands shows that time has buried the Four P’s. The Three Dead P’s Let’s look at promotion. In the Plex, a new book about the rise of Google, Steven Levy tells the story of how Google’s first VP of marketing Scott Epstein suggested an elaborate marketing plan based on the Four P’s. Google didn’t need marketing; the search engine was so good that it spoke for itself.