Social CRM Simplified. | Turn Communities into Customers. 7 Experiential Content Marketing Tips (With Examples) A marketer never sleeps. Nor does she ever completely go on vacation. My husband kids me that my every conversation is a marketing lesson. What I learned on my recent family trip to Puerto Vallarta, Mexico was no different. As part of our trip, we participated in three adventure travel packages run by a local company, Vallarta Adventures, that enhanced our vacation and provided us with unforgettable memories. This was experiential marketing at its best. Here are 7 actionable experiential content marketing tips based on my summer vacation. Show customers you care. Experiential offerings provide the opportunity to create amazing, engaging content marketing that gets customers talking. What other suggestions would you add to this list and why? Happy Marketing, Heidi Cohen Related Articles Visual content: How to re-image your brand. Photo Credits: (c) 2013 Heidi Cohen – All rights reserved Vallarta Outdoor Adventure Map © Vallarta Adventures; used with permission
Social Media Becoming Increasingly Important in Regards to Link Building (Photo credit: Wikipedia) As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices. One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. SEO Value of Social Signals Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). There have been multiple studies that show a correlation between social signals and ranking. Increased Reach and Value for Links Also, by getting more people to view your content you also increase the chances that people will click on your link.
14 Social Media Tools Used by Marketing Pros Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.
Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. During my SearchLove San Diego presentation last week, I talked about "Why Your Content Marketing Initiatives are Failing (And How to Fix Them)." I highlighted eight ways content marketing programs can fail or suffer, along with ways to prevent or overcome these various obstacles. I separated my presentation into three distinct "sections" of failure: tactical, strategic, and internal. While all sections and associated #fails are important to address, strategic failures are the ones that tend to affect the other two. For example, if the strategy is off, then how you tactically execute your content and campaigns will suffer. Thus, strategic is the area you really want to focus on when optimizing your content marketing initiatives. First way to fail: Confusing content marketing with link building So, what does this mean? There are two scenarios here.
7 Simple Tips to a Successful Social Media Presence in 2014 by Katie & Jane | Featured Contributors A fresh new year is often the time to shake things up so why not do that with your social media presence!? We’re not only talking for your brand or business but also for your personal social accounts too. We’ve put together seven simple tips to get your 2014 presence off to a great start… Set goals Goals are a great way of focusing on what you want to achieve on social media in the next 12 months. Engage, engage, engage! In order to have a successful social media presence, you can’t just post great content and be done with it, you need to engage with your audience too. Plan your content carefully If we’ve learnt anything from our years of managing the social media presences for large consumer brands it’s how important planning content is. Monitor trends Delivering insights into you, your company and your industry is one of the best ways to create an engaged social media presence; people want to learn things. It’s all about the images Katie & Jane
Content Strategy Generator Tool - V2 Update > Please give me the tool now! Way back in September we released the first version of our content strategy tool, and due to popular demand and awesome feedback I’m excited to be releasing an even hotter version of the tool! This blog post takes a quick look at some of the cool new features in this latest update. Since the launch of the first version of the tool, there have been numerous updates across a number of websites forcing the xpath to return a null value, or to change the value returned. The first part of this update restores values for any empty fields, and reformats a number of elements of the tool for a cleaner, more digestible appearance. More Insight from Google Insights We all know how useful and powerful Google Insights can be for identifying trends and finding out what is ‘hot’ right now to provide you with the ability to spot opportunities to create new content. Both sets of data for ‘Top Searches’ and ‘Rising Searches’ can now be found within the content tool:
Q&A: All Marketers... and the challenge of telling the right story Our series continues with All Marketers are Liars, a prime example of what happens when you tell a story wrong. I've done some pretty poor book titling over seventeen books, but this one was too clever by half. Most people, of course, have never read any of my books, and even most of my blog readers haven't read any given Seth Godin book. So a book is judged by its cover, just as you and your brand and your product are judged by your (conceptual) cover. People saw this cover (with the original ridiculous photo) and immediately assumed that they knew what it was about (how to lie) and that the title offended them ("hey, I'm a marketer and I'm not a liar"). But, of course, the book isn't about how to lie, it's about the imperative to tell the truth, a truth that resonates, a truth you can live with. In the internet era, your story is going to be inspected, held up to scrutiny and scoured for half-truths.
6 Social Media Marketing Strategies to Jump Start your New Year by Jennifer Frezza | Featured Contributor 2014 is a new year…. Guess what? It is no longer unavoidable – your business NEEDS to have a social presence. There are many, many social platforms out there, and each plays it’s own role in your marketing mix – there isn’t a one-size-fits-all cookie cutter solution for every company. Marketing is a funny animal at the best of times – it is a dynamic mix of psychology, sociology, ingenuity and strategy. identify what your message isknow whom you are talking to specificallyknow what your end goal is. Social media platforms are wonderful tools for creating communities of people who are both interested and engaged in your message. Each social platform (Facebook, Twitter, LinkedIn, Pinterest, etc…) has it’s own language… it’s own culture, and in some cases sub-cultures, and it is important to look closely at them to decipher exactly how these tools will work to your advantage. Here are 6 items that should be included in every social marketing strategy:
Startup Tools Startup Tools 1. Startup Tools Click Here 2. 3. 4. 5. 6. Startup Tools Getting Started Why the Lean Startup Changes Everything – Harvard Business ReviewThe Lean LaunchPad Online Class – FREEHow to Build a Web Startup – Lean Launchpad EditionHow to Create a $1M Web Business – Noah KaganWeb Fundamentals – Google developersQuickMVP – test your ideasFoundersSuite – Startup Mgmt SoftwareThe U.S. Lists of Tools from Others Groups Startup Weekend – Launch a Startup in 54 hoursThe Lean Startup Machine – Launch a Startup in 48 hoursStartup Monthly – Launch a Startup in a monthStartup Grind – community looking to be educated, and network with the smartest startup mindsLean Startup Circle – Google Group for startup adviceWomen 2.0 – Launch a startup for womenMeetup – Meet people you’re interested inTop Startup Conferences (North America) Find a Co-Founder Developer Bootcamps Programing Bootcamp Finder – Thinkful Tools from Steve: Lean Startup/Business Model Canvas/Customer Development Tools Surveys Reddit
4 Warning Signs That Your LinkedIn Posts Won’t Have An Impact Whether you’re using a LinkedIn Profile to promote your personal brand or a LinkedIn Company Page to engage with customers and clients, it’s never fun to see your LinkedIn post fall flat on its face. You put a ton of work into your social media marketing and it’s disheartening whenever you fail to make an impact. If it happens again and again, you may start wondering whether being active on LinkedIn is really worth the effort. Before you call it quits, see if any of your LinkedIn posts are blinking red warning signs: 1. There’s a good chance the content you share on LinkedIn will reach a wide range of people. If you’re using the site as an individual, then you’ll likely be reaching colleagues, friends, and other professionals working in your industry — depending on the size of your network and the places you decide to share on LinkedIn (on your page, in a group, etc.) 2. One of the reasons you’re not seeing a response may be because you haven’t been looking for one. 3. 4.
Social media, cambiamento organizzativo e PMI: 3 consigli Quasi tutte le imprese che trovo bene o male vogliono cambiare; o perché costrette o perché consce che così non va più. Cambiare però non è mai facile; soprattutto se non stiamo parlando di qualcosa di superficiale e ancora meno secondo me se parliamo di una PMI. Il cambiamento in una PMI è legato ancora di più che in una grande impresa ai singoli e all’imprenditore/manager; è limitato dalle risorse economiche spesso contenute; talvolta si scontra con una tradizione familiare o con anni di successi. In questo panorama un ruolo chiave è giocato dalle tecnologie e in particolare modo da internet e dai social media. Non esiste luogo, impresa e imprenditore che non parli, pensi o provi una qualche speranza, attrazione, sentimento legato all’e-commerce e/o ai social media Ci sono gli entusiasti che non li hanno mai provati. Ci sono i delusi del “pensavo che bastasse”. Ci sono quelli del fatto in casa da miocuggino. Ci sono quelli che “non ho mica soldi ma sono belli”. 1. 2. 3.
Readability-Score.com - Free Online Readability Calculator - Flesch Kincaid, Gunning Fog and more ... 12 Must-Know Trends in Digital Marketing Over the past few months, the experts on our Team Digital have dished on everything from 12 Social-Media Mistakes That Entrepreneurs Make to How to Get Your Marketing Mojo Back. In this final column, our Team Digital answers: What's your prediction for the next big digital marketing trend? It's the value a business can bring to consumers through the limitations of an experience. Whether it's the 140-character limit on Twitter, the 15-second limit on an Instagram video or the fact that content shared on Snapchat self-destructs, these features force companies to create a valuable moment within the confines of a community that is unique, interesting, educational, emotional, hilarious or any combination of the previous. Brian Honigman, BrianHonigman.com It's that outbound marketing is cool again. John Jantsch, Duct Tape Marketing It's simple: If the past ten years were about social media, the next twenty are going to be about customer service. Peter Shankman, Shankman|Honig Joanna Lord, BigDoor