Why Generation Y Yuppies Are Unhappy
Say hi to Lucy. Lucy is part of Generation Y, the generation born between the late 1970s and the mid 1990s. She's also part of a yuppie culture that makes up a large portion of Gen Y. I have a term for yuppies in the Gen Y age group -- I call them Gen Y Protagonists & Special Yuppies, or GYPSYs. A GYPSY is a unique brand of yuppie, one who thinks they are the main character of a very special story. So Lucy's enjoying her GYPSY life, and she's very pleased to be Lucy. Lucy's kind of unhappy. To get to the bottom of why, we need to define what makes someone happy or unhappy in the first place. It's pretty straightforward -- when the reality of someone's life is better than they had expected, they're happy. To provide some context, let's start by bringing Lucy's parents into the discussion: Lucy's parents were born in the '50s -- they're Baby Boomers. Lucy's Depression Era grandparents were obsessed with economic security and raised her parents to build practical, secure careers.