Structure Your Presentation Like a Story - Nancy Duarte
by Nancy Duarte | 8:00 AM October 31, 2012 After studying hundreds of speeches, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved. That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell. Here’s how it looks when you chart it out: And here’s how to do it in your own presentations. Craft the Beginning Start by describing life as the audience knows it. After you set that baseline of what is, introduce your vision of what could be. What is: We fell short of our Q3 financial goals partly because we’re understaffed and everyone’s spread too thin. Let’s go back to that Q3 update.
• Presentation Skills