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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success. It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives. Social Media Examiner strategy on LinkedIn includes updating the business page regularly. In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.

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5 Tips for Optimizing Your LinkedIn Company Page Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features that you can take advantage of on your Company Page. #1: Banner Images

Why Your Business Should Make Time for LinkedIn (Infographic) With more than 225 million users worldwide, LinkedIn has become a tremendously popular site for job seekers and those looking to make professional connections. Business owners are realizing the value of the networking site, too. According to data compiled by Wishpond, a maker of social media marketing applications based in Vancouver, British Columbia, 27 million brands have a LinkedIn company page. And it seems to be paying off. According to their research, 77 percent of LinkedIn members do product or service-related research on the site, and 60 percent of users have clicked on ads on LinkedIn. Related: 10 Questions to Ask When Creating Your LinkedIn Company Page

How to Grow Your Business with Inbound Marketing One of my favorite quotes about inbound marketing is from Guy Kawasaki, the Silicon Valley venture capitalist, best-selling author and former Apple executive: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Inbound marketing is a burgeoning area of marketing that focuses on attracting prospective customers online with valuable content, and then converting them into leads. Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. In essence, inbound marketing is all about earning your prospect’s attention. Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches.

5 Creative Ways to Use LinkedIn Company Pages Does your business have a LinkedIn company page? Have you noticed how other businesses are using LinkedIn lately? A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things. Here are five brands using their LinkedIn company pages creatively. Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.

6 Content Marketing Principles Every Business Needs to Follow Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. Load a Portfolio to Linkedin Linkedin is not a very image-friendly application. If you are successfully displaying your work on any of the portfolio sites including Pinterest, you may not need to worry about Linkedin. However, lots of professionals use the site, and adding either or both of the two portfolio display options to your profile doesn’t take very long. Behance Creative Portfolio Display

12 Best Twitter Chats For Community Managers and Social Media Pros By Kevin Shively – June 14, 2013 Twitter Chats have become one of the best ways to use 140 characters. With hashtags specific to each chat, Twitter chats generally operate under a Q & A format with a moderator who plans topics and guests. Experts of each chat’s topic come in each week and answer questions and share advice. For social media professionals, these chats become more than just an interesting extracurricular event.

How to Get More Authentic Connections on LinkedIn With over 380 million users, LinkedIn is the largest professional networking site on the web - even Santa Claus himself has a LinkedIn profile. Connections are what form the bedrock of a useful LinkedIn experience, but expanding your network can be difficult, particularly after you’ve gone through everyone in your contact list. Building connections is what the platforms all about, an important element of the process - so how can you expand your professional network and maximize LinkedIn? Let’s take a look at some of the ways you can groom and grow your connections list. Participate in Groups One of the best ways to form authentic connections on LinkedIn is to approach it as a digital networking opportunity.

5 Ways to Become a Social Media Rock Star Editor's Note: Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column. Q: Please name the top five things that make your social media advertising strategy successful. -Sundas Liagat A: Social-media success is often a long list of little things done right.

5 Ways to Visually Enhance Your LinkedIn Profile using Professional Portfolio 1.1K Flares Twitter 125 Facebook 42 LinkedIn 97 inShare97 Google+ 13 Pin It Share 752 752 Buffer 49 1.1K Flares × LinkedIn is the world’s largest professional network. With 225 million+ members it is the perfect platform for managing your professional identity, building your professional network and engaging with connections. But it’s time to give your profile a Makeover. A Visual Social Media Makeover. It’s time to add some rich visual content. Facebook Feed Change Punishes Pages For Posting Crappy Memes Facebook is cracking down on Pages that try to trick their way into your News Feed. Today it announced a feed algorithm change for Pages that gives more visibility to timely, relevant, sharable content from trusted sources. Meanwhile, it punishes Pages that ask people to Like their posts and that post “low-quality” memes. The update could drive more traffic to reputable Pages while strangling spammers. Earlier this month Facebook announced that it would start publicizing changes to the News Feed. It revealed that there are hundreds of thousands of signals taken into account when customizing the feed for each person.

What the Best Social Media Community Managers Actually Do in Their Jobs Searching for someone to run your social media efforts can be both an eye-opening and frustrating experience. It might seem that, of the applicants who can boast any goal or metric from their job, the one thing they point to doing is "driving engagement." While engagement metrics can be tied back to a business' bottom line, more often than not, social media marketers aren't moving the metrics CEOs care about. Years after the very first "Can we measure the ROI of social media?" blog post, the role of the social media community manager hasn't evolved much in the ways of goal-oriented, metrics-driven marketing.

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