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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success. It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives. Social Media Examiner strategy on LinkedIn includes updating the business page regularly. In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.

How to Grow Your Business with Inbound Marketing One of my favorite quotes about inbound marketing is from Guy Kawasaki, the Silicon Valley venture capitalist, best-selling author and former Apple executive: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Inbound marketing is a burgeoning area of marketing that focuses on attracting prospective customers online with valuable content, and then converting them into leads. Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. In essence, inbound marketing is all about earning your prospect’s attention. Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches.

6 Content Marketing Principles Every Business Needs to Follow Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. Load a Portfolio to Linkedin Linkedin is not a very image-friendly application. If you are successfully displaying your work on any of the portfolio sites including Pinterest, you may not need to worry about Linkedin. However, lots of professionals use the site, and adding either or both of the two portfolio display options to your profile doesn’t take very long. Behance Creative Portfolio Display

5 Ways to Become a Social Media Rock Star Editor's Note: Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column. Q: Please name the top five things that make your social media advertising strategy successful. -Sundas Liagat A: Social-media success is often a long list of little things done right.

5 Ways to Visually Enhance Your LinkedIn Profile using Professional Portfolio 1.1K Flares Twitter 125 Facebook 42 LinkedIn 97 inShare97 Google+ 13 Pin It Share 752 752 Buffer 49 1.1K Flares × LinkedIn is the world’s largest professional network. With 225 million+ members it is the perfect platform for managing your professional identity, building your professional network and engaging with connections. But it’s time to give your profile a Makeover. A Visual Social Media Makeover. It’s time to add some rich visual content. 52 Unique Ways to Create Social Media Magic Are you ready to supercharge your social media marketing efforts, but don’t know how? Do you find the creation of valuable content that both activates and inspires a thriving community elusive? The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you create social media magic within your business!

How to Enhance Your LinkedIn Profile With Professional Portfolio Do you want to enhance the appearance of your LinkedIn profile? Are you looking for ways to get noticed and attract more business opportunities on LinkedIn? In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out. What is LinkedIn’s Professional Portfolio? The Five Content Archetypes Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing as there are three drivers changing how we spend our time and attention. 1. MobileIncreasingly, we are getting our information from the smaller screen.

6 Creative Ways to Use Embedded Facebook Posts Would you like more people to see your Facebook posts? Have you used Facebook’s new feature to embed posts on your website or blog? Embedding Facebook updates on your website can help you increase visibility and engagement. How can you creatively use embedded posts as a part of your Facebook marketing strategy? Let’s find out! Here’s How It Works

7 Ugly Truths a Pretty Website Can't Hide A version of this post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Have you ever heard anyone say “I chose my bank because its website has cool banners,” or “I always buy from that business because of their explainer video"? My guess is probably not. Storytelling 101: How to Seize the Attention of a Distracted Audience As inbound marketers, we focus on the power of pull and do everything possible to anticipate the needs and wants of our buyers. We then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undivided attention for a spell. And we usually fail. We are all hopelessly distracted.

50 Content Marketing Predictions for 2014 Popular Today in Business: All Popular Articles Content Marketing By Danny Brown, Published December 15, 2013