Affect Versus Effect

I get asked whether to use affect or effect all the time, and it is by far the most requested grammar topic, so I have a few mnemonics and a cartoon to help you remember. What Is the Difference Between Affect and Effect? Before we get to the memory trick though, I want to explain the difference between the two words: The majority of the time you use affect with an a as a verb and effect with an e as a noun. When Should You Use Affect? Affect with an a means "to influence," as in, "The arrows affected Aardvark," or "The rain affected Amy's hairdo." When Should You Use Effect? Effect with an e has a lot of subtle meanings as a noun, but to me the meaning "a result" seems to be at the core of all the definitions. Common Uses of Affect and Effect Most of the time, affect is a verb and effect is a noun. There are rare instances where the roles are switched, and I'll get to those later, but for now let's focus on the common meanings. "But why Aardvark?" Rare Uses of Affect and Effect Administrative

‎guildhall.smu.edu/fileadmin/Masters_Thesis_PDFS/Art_Creation/Garza_MIT_final.pdf Khan Academy Journal of Business Research - Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories Abstract The authors tested the effect of ambient scents in a shopping mall environment. Two competing models were used. The first model is derived from the environmental psychology research stream by Mehrabian and Russel (1974) and Donovan and Rossiter (1982) where atmospheric cues generate pleasure and arousal, and, in turn, an approach/avoidance behavior. The emotion–cognition model is supported by Zajonc and Markus (1984). The second model to be tested is based on Lazarus' (1991) cognitive theory of emotions. Keywords Store atmospherics; Scent; Emotion; Cognition; Expenses Copyright © 2003 Elsevier Science Inc.

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