Reddit: A Beginner's Guide Update: This post was updated October 2013 to reflect current statistics and tools. To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random. But spend some quality time with "The Front Page of the Internet," and you'll find it's an essential resource, a self-correcting marketplace of ideas that's nearly impervious to marketers. Simply put, Reddit is a message board wherein users submit links. This type of voting system was popularized by Digg, which launched in late 2004. If you're ready to tap in but not sure where to start, check out our overview below. Live the Reddit Culture If Facebook is your hometown, think of Reddit as a foreign country. That's OK. Reddit is extremely self-referential. Comments are key. Thus, the community can self-regulate in ways that Facebook and Twitter cannot. You won't figure it out on day one. The Front Page and Subreddits Multireddits Image: Reddit Android
Debunking the seven myths of email marketing - infographic | Media Network | Guardian Professional Email has long been categorised as a direct marketing tool, which has led to the industry's acceptance of best practices rooted in the belief that marketers must send the right message, to the right person, at the right time. In reality, direct mail and email are very different and it's time that the industry took a step back and question the relevance of accepted industry practices. An ongoing reluctance to adopt new ways of thinking around email has given rise to several myths that for too long have misled marketers on how to execute effective email campaigns. From targeting only the most engaged subscribers, to obsessing about the ideal time of day to hit send, this infographic aims to unveil the truth behind email marketing in 2013. Click on the image above to enlarge the infographic The infographic was created by Alchemy Worx
How to Suck Less at E-mail Marketing This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. You suck at e-mail marketing. That’s OK though; many companies, especially early-stage ones, also suck just as badly. Start Early You can never start early enough when it comes to collecting e-mail addresses. Those early e-mails of course might be the toughest ones to get. Double the Frequency Many companies has asked me, “How often should I e-mail my users?” Think about companies that send a lot of e-mail. *Of course, if you have users who have converted and/or taken a preferred action, you may want to actually reduce their overall e-mail volume. Set Up Autoresponders If you’re a later-stage company that has already dialed all your drip campaigns and trigger e-mails, good for you. Get All NSA on Your E-mail List Sean Percival
Quora and the Search for Truth The Internet has a nagging problem: There is lots of information, but often confusion about what’s true. Many big websites try to solve this problem with their services. At least one, Quora, suggests that maybe we don’t care that much about the truth. Adam D’Angelo, a co-founder and chief executive of Quora, a question-and-answer service. “Eighty percent of our views happen a month after an answer is written,” he said. Quora is a question-and-answer website founded by Adam D’Angelo and Charlie Cheever, two early employees at Facebook. “The scale is so big that there’s no point in saying what the top 50 questions are,” said Mr. Next year, Quora hopes to start a money-making business; Marc Bodnick, the company’s head of business and community, said Quora was likely to put ads with its answers. The range of topics is certainly impressive. It’s not just impossible to say how accurate the answers are; it may not really be an issue.
(197) What are some great advertisements?