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13 Ethical Ways to Increase Your Site's Search Traffic

13 Ethical Ways to Increase Your Site's Search Traffic
If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say: 1. If you are a new site, it can be difficult to go after popular keywords right away. - Lawrence Watkins, Great Black Speakers 2. The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. - Alexandra Levit, Inspiration at Work 3. There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. - Nathalie Lussier, The Website Checkup Tool 4. Keyword-embedded links are the foundation of off-page search engine optimization. 5. 6. 7. 8. 9. 10. Related:  Module 9 SEO & Social Media Monitoring: Reading Material

State of Social Media Advertising 10 Useful Tips for Guest Blogging as a Link Building Strategy Sometimes guest blogging can feel like you are pushing a boulder up the steep side of a mountain. Other times, it feels like the world is finally on your side. Replies to your pitches are rolling in and you wonder if something is secretly terribly wrong because most of the time, nothing is ever easy. There has been a lot of buzz lately about the long-term effectiveness of a guest blogging strategy for links (see this post from SEOMoz). 1. Before choosing the blogs you are going to pitch to for guest blogging, it is very important to do some basic research. You can find relevant sites though a detailed Google search. First, make sure you have the SEOQuake add-on for either Firefox or Chrome. Second, I would check and look into the site’s traffic levels. Lastly, look into their social media sites. 2. On average, I would try to read at least 3 blog posts before drafting a pitch letter. 3. I know you don’t want to hear this but every blog deserves a separate pitch letter. 4. 5.

10 Top Google Plus Tools for Digital Marketers Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. To stop Facebook having all the fun, fame and fortune. It collected demographic data that would allow them to target users with search ads that were user relevant. It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them. Google+ is about data To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. Nothing is for free. Social networks need a supporting ecosystem Social media management platforms When social media emerged from the web primal mist it was raw and wild. #1. #2.

Guest Posting Made MUCH Easier with PostJoint In a new twist to how guest blogging sites usually work – instead of businesses seeking bloggers to write for them – they submit quality content they would like to have published to PostJoint and bloggers bid for the right to publish that content. NEW: Listen to this podcast where I explain how PostJoint works for Andy Nathan’s eMarketing Experience. PostJoint calls the businesses posting the content advertisers. Moderators manually review all guest posts to ensure quality and uniqueness. Guest posts must be well written, non-promotional, and can not be published anywhere else. They can be typed directly into PostJoint or copied and pasted from WordPress or other blogs or applications. All blogs are pre-screened for quality and must meet PostJoint’s Blog Acceptance Policies. If any questions come up, you can use the built-in messaging system to clarify. These specifics will answer many frequently asked questions about PostJoint:

14 Social Media Tools Used by Marketing Pros Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.

The Ultimate Guide to Advanced Guest Blogging With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. Google will target low quality guest posts with increasing zeal, and it will get harder to see results if the effort and strategy aren't there. We're going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients. 1. Finding Guest Post Opportunities Let's kick this off by talking about where to seek out guest post opportunities. 20 Things You Should Do and Pay Attention to Look for platforms where it will make sense to readers for you to post. 20 Things You Should Avoid Where to Find Places to Guest Post We can't stress this enough. 2. Here's the most important part. 3.

50 Top Tools for Social Media Monitoring, Analytics, and Management Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives. Connect: Authored by: Pam Dyer I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. See complete profile

41 Sites Which Openly Allow Guest Blogging EmailEmail Guest blogging has gained in importance since Google increased the value of original content over time. Duplicate content went down in value, article directories went down, backlinks for the sake of backlinks went down. Useful, original content went up, and with it, the value of a guest blog post. It’s a win-win-win situation: The blog owner wins because it helps bring in fresh new content. Write for the blog’s audience. That’s pretty much it. Here are 41 great blogs on a number of topics that invite accept guest posts. About the list: Each of the items in the list includes the name of the blog and a link to the page detailing guest post submission guidelines. I also include Google’s PageRank and the Alexa rating for the comparative power of the blog. Blogger Forums Blog Engage PR 4, Alexa 8,675 Blog Engage is a bloggers’ showcase, where members either post to the site or link to a post on their own site for other bloggers to rank it and give feedback. Business Technology Google+

The History of SEO, and a Glimpse Into Its Future [SlideShare] It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed. Search engines have changed how we discover information. They've changed how we connect with friends and family. And most importantly, they've changed how we look for goods and services. These changing consumer behaviors have led to explosive growth in the field of SEO as businesses looked to capitalise on potential customers searching for information related to their product or services online. But as SEO has evolved, a growing division has grown between those people in marketing who try to stay within Google’s guidelines (as best they can), and those who try to beat the algorithm. The constant state of change in search has people questioning the importance of SEO at all. A website with an amazing user experience.

Google unveils major upgrade to search algorithm 26 September 2013Last updated at 18:21 ET By Richard Taylor North America Technology Correspondent Google search expert Amit Singhal outlines his vision Google has unveiled an upgrade to the way it interprets users' search requests. The new algorithm, codenamed Hummingbird, is the first major upgrade for three years. It has already been in use for about a month, and affects about 90% of Google searches. At a presentation on Thursday, the search giant was short on specifics but said Hummingbird is especially useful for longer and more complex queries. Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology. Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites.

SEO in 10mins... Is that possible? Our summary of the new advice from Google on SEO for startups and small sites You’ve probably heard of the Penguin series of updates that have negatively affected rankings for many companies. It’s worth being aware that last week we had the release of Penguin 3.8 which impacts 1% of global searches. You can learn more about this Penguin update here. SEO basics in 10 minutes The main purpose of this post is to alert you to this new video guide from Google. While most online marketers will already know most of the advice, you may find it useful to share in these situations: Friends / family just starting their own site / business who are asking you for advice and you want a simple starterSmaller websites and clients that maybe want to learn and understand more about your servicesStudents and anyone new to marketing who should know the basics of SEO Here’s the advice, a summary follows: 1. 2. 3. 4. 5. 6. 7. Interesting she stresses anchor text, something we’ve been saying for years. 8. 9. 10.

Top 10 Social Media Management Tools Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? 1 Hootsuite HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. 2 Buffer Buffer is a smart and easy way to schedule content across social media. What's the difference between Hootsuite and Bufferapp? Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn't a dashboard that shows you other people's content. 3 SocialOomph SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. 5 Tweepi