State of Social Media Advertising 10 Top Google Plus Tools for Digital Marketers Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. To stop Facebook having all the fun, fame and fortune. It collected demographic data that would allow them to target users with search ads that were user relevant. It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them. Google+ is about data To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. Nothing is for free. Social networks need a supporting ecosystem Social media management platforms When social media emerged from the web primal mist it was raw and wild. #1. #2.
14 Social Media Tools Used by Marketing Pros Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.
50 Top Tools for Social Media Monitoring, Analytics, and Management Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives. Connect: Authored by: Pam Dyer I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. See complete profile
The History of SEO, and a Glimpse Into Its Future [SlideShare] It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed. Search engines have changed how we discover information. They've changed how we connect with friends and family. And most importantly, they've changed how we look for goods and services. These changing consumer behaviors have led to explosive growth in the field of SEO as businesses looked to capitalise on potential customers searching for information related to their product or services online. But as SEO has evolved, a growing division has grown between those people in marketing who try to stay within Google’s guidelines (as best they can), and those who try to beat the algorithm. The constant state of change in search has people questioning the importance of SEO at all. A website with an amazing user experience.
Google unveils major upgrade to search algorithm 26 September 2013Last updated at 18:21 ET By Richard Taylor North America Technology Correspondent Google search expert Amit Singhal outlines his vision Google has unveiled an upgrade to the way it interprets users' search requests. The new algorithm, codenamed Hummingbird, is the first major upgrade for three years. It has already been in use for about a month, and affects about 90% of Google searches. At a presentation on Thursday, the search giant was short on specifics but said Hummingbird is especially useful for longer and more complex queries. Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology. Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites.
SEO in 10mins... Is that possible? Our summary of the new advice from Google on SEO for startups and small sites You’ve probably heard of the Penguin series of updates that have negatively affected rankings for many companies. It’s worth being aware that last week we had the release of Penguin 3.8 which impacts 1% of global searches. You can learn more about this Penguin update here. SEO basics in 10 minutes The main purpose of this post is to alert you to this new video guide from Google. While most online marketers will already know most of the advice, you may find it useful to share in these situations: Friends / family just starting their own site / business who are asking you for advice and you want a simple starterSmaller websites and clients that maybe want to learn and understand more about your servicesStudents and anyone new to marketing who should know the basics of SEO Here’s the advice, a summary follows: 1. 2. 3. 4. 5. 6. 7. Interesting she stresses anchor text, something we’ve been saying for years. 8. 9. 10.
Top 10 Social Media Management Tools Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? 1 Hootsuite HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. 2 Buffer Buffer is a smart and easy way to schedule content across social media. What's the difference between Hootsuite and Bufferapp? Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn't a dashboard that shows you other people's content. 3 SocialOomph SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. 5 Tweepi
Measures of digital marketing ROI are meaningless unless ads are viewable If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right. Hundreds of millions of pounds and dollars are being wasted each year on digital ads which are served but never viewed. New figures from comScore show that more than half of digital ads (54%) are never seen by consumers. It’s a colossal waste, and demonstrates the need for brands and marketers to reassess their digital marketing approach. As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an accurate metric of ad performance and ROI. It’s become accepted as the nature of the medium that the number of clicks achieved by a campaign is vastly lower than the number of impressions served. Any measure of an ad’s performance is entirely pointless unless it could be viewed by a person. The industry focus has to be on deploying ads designed to be viewable in their entirety.
The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making 5K Flares Filament.io 5K Flares × I’m pretty well known for making mistakes. It’s kind of a known trait of mine. Just this weekend I walked into a door because I didn’t open it properly first. When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. The funny thing about some of the mistakes I looked at for this post is that the advice to avoid them is counterintuitive—sometimes even controversial. 1. This is something that can be pretty controversial – a lot of people discourage re-posting links to the same content more than once. Guy is a big proponent of repeating your tweets, and has faced a lot of flack for it. Guy makes a good point that his followers probably aren’t reading his tweets at every moment of the day. Here’s a typical example of the traffic from one of Guy’s tweets: 2.
6 Tips to Rank High in Google's Search Engine Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used devious means to try and trick Google into getting ranked high in search results. Google’s objectives is to ensure that it is always delivering search results that users find relevant, interesting and also timely. In the last 2 years Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content , hence the targeting of content farms and de-ranking them. Google Loves Unique Content What Google does like is great unique content. Off-page Optimization The Importance of “Back Links So here are 6 tips for easy link building: Tip 1: Competitor analysis
Springsteen shows why it's positive to be negative with your PPC Can you remember back to those days when you naively viewed the internet as an innocent playground of interesting things, before your outlook was forever sullied by initiation into the digital marketing community? Before your blinkers were taken off and you realised that 95% of everything on the internet has been specifically put there – after a lot of thought, time and investment, I might add – to make money? No, me neither. If you’re reading this the chances are, like me, you work or have worked in online marketing. And like me, you’ll probably now view the internet as a series of good opportunities to make clients money. But most people don’t work in online marketing and don’t have this outlook. For example when the average person searches for cheap flights to Spain on Google and is served with the above options, the chances are they don’t know why Jet2, Flybe and On the Beach show at the top of the page.