background preloader

13 Ethical Ways to Increase Your Site's Search Traffic

13 Ethical Ways to Increase Your Site's Search Traffic
If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say: 1. If you are a new site, it can be difficult to go after popular keywords right away. - Lawrence Watkins, Great Black Speakers 2. The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. - Alexandra Levit, Inspiration at Work 3. There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. - Nathalie Lussier, The Website Checkup Tool 4. Keyword-embedded links are the foundation of off-page search engine optimization. 5. 6. 7. 8. 9. 10. Related:  Module 9 SEO & Social Media Monitoring: Reading Material

State of Social Media Advertising 3 Key Leadership Tips From Twitter CEO Dick Costolo Twitter CEO Dick Costolo took the stage at TechCrunch's Disrupt event Monday afternoon, but he didn't talk about his own company. In fact, Costolo didn't even mention Twitter during his brief stint on stage. Instead, the former entrepreneur and one-time Google employee shared leadership advice with the audience, which is appropriate considering he may soon lead his own company through an IPO. Costolo presented the audience with a short but passionate speech on how to lead, particularly in a startup environment where leadership roles may not be well defined. "If you don't deal with [leadership roles], dysfunction becomes embedded in your company," he said.

Girişiminizi hızlandırabilecek 20 kuluçka merkezi Fırat Demirel | 01 Mart 2012 | Bir kaç yıldır Türkiye’de internet girişimleri ekosisteminden bahsediyoruz ancak ‘ekosistem’ kavramı bizim için yeni yeni anlamını dolduruyor. Bunun en önemli göstergelerinden biri internet girişimcilerine destek olacak kuluçka merkezlerinin ve organizasyonların sayısının artması. Bir ekosistemin ciddi ilişkiler zinciri ve süreklilik gerektirdiği düşünülürse, girişimciler için bu tür hizmet ve yatırım ağlarının gerekliliği daha iyi anlaşılabilir. Aşağıda Türkiye’deki girişimcilere danışmanlık yapan, yatırımcı bulan, destek olmak isteyen kuluçka merkezlerini sıraladık. Kuluçka merkezi tanımını burada geniş olarak kullandığımızı; sadece ofis sunan, yatırımcı bulan değil, destek olan organizasyonları listeye eklediğimizi belirtelim. Parantez içerisinde yazdığım yerler o programın merkezinin nerede olduğunu ifade ediyor. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. *Görsel Kaynak: Rocket Man

10 Top Google Plus Tools for Digital Marketers Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. To stop Facebook having all the fun, fame and fortune. It collected demographic data that would allow them to target users with search ads that were user relevant. It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them. Google+ is about data To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. Nothing is for free. Social networks need a supporting ecosystem Social media management platforms When social media emerged from the web primal mist it was raw and wild. #1. #2.

57 Startup Lessons I’ve Learned The Hard Way Editors Note: This is a guest post by Slava Akhmechet, founder of RethinkDB. You can follow him on Twitter here. There are already very good lists of startup lessons written by really talented, experienced people (here and here). I’d like to add another one. People If you can’t get to ramen profitability with a team of 2 – 4 within six months to a year, something’s wrong. Fundraising If you have to give away more than 15% of the company at any given fundraising round, your company didn’t germinate correctly. Markets The best products don’t get built in a vacuum. Products Product sense is everything. Marketing Product comes first. Sales Sales fix everything. Development Development speed is everything.Minimize complexity. Company administration Don’t waste time picking office buildings, accountants, bookkeepers, janitors, furniture, hosted tools, payroll companies, etc. Personal well-being Do everything you can not to attach your self esteem to your startup (you’ll fail, but try anyway).

Reklam Mühendisi - Tek Ürün E-Ticaret Sitelerinizin Dönüşüm Oranını Artırın 14 Social Media Tools Used by Marketing Pros Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.

Hakkımızda Nöromarketing araştırmalarıyla tüketicinin bilinçaltına ayna tutarak pek çok pazarlama sorusunun “gerçek” yanıtlarını bulmaya çalışan ThinkNeuro, deneklerin beyin EEG’lerini çekerek belirli bir algoritmayla reklamlara, pazarlama araçlarına, sloganlara vb. verdikleri bilinçaltı tepkilerini analiz ediyor. Analizler sonucunda özellikle reklam filmleriyle ilgili “dikkat”, “duygusal etki” ve “duygusal zorlanma” verileri saniye saniye görülebiliyor ve filmin nöroskoru tespit edilebiliyor. Tüketicilere herhangi bir anket uygulanmadan veya soru sorulmadan gerçekleştirilen araştırmayla, geleneksel pazar araştırmalarında bulunan sistematik ve sistematik olmayan hatalar minimize edilmiş oluyor. ThinkNeuro’nun yönetici ortağı Dr. Yener Girişken pazarlama doktorasını ve tezini bilinçaltındaki marka algısını en etkin biçimde yansıtan marka kişiliği üzerine yazdı.

The Lean Startup | Methodology “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”- Eric Ries The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. Too many startups begin with an idea for a product that they think people want. “The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.” + The Lean Startup Process - Diagram “Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.” + Continuous Innovation “By the time that product is ready to be distributed widely, it will already have established customers.” Eliminate Uncertainty Work Smarter not Harder

50 Top Tools for Social Media Monitoring, Analytics, and Management Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives. Connect: Authored by: Pam Dyer I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. See complete profile

bluechip'e hoş geldiniz SEO & SEM Danışmanı ve Uzmanı l SEO SEM SMO Eğitimi ve Eğitmeni - Aykut Aslantaş