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13 Ethical Ways to Increase Your Site's Search Traffic

13 Ethical Ways to Increase Your Site's Search Traffic
If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say: 1. If you are a new site, it can be difficult to go after popular keywords right away. - Lawrence Watkins, Great Black Speakers 2. The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. - Alexandra Levit, Inspiration at Work 3. There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. - Nathalie Lussier, The Website Checkup Tool 4. Keyword-embedded links are the foundation of off-page search engine optimization. 5. 6. 7. 8. 9. 10.

Competitive intelligence Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.[1] Key points of this definition: Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage, which is illegal.[according to whom?] A more focused definition of CI regards it as the organizational function responsible for the early identification of risks and opportunities in the market before they become obvious. Historic development[edit] Accepting the importance of competitive intelligence, major multinational corporations, such as ExxonMobil, Procter & Gamble, and Johnson and Johnson, have created formal CI units. Product – what are people selling? Ethics[edit]

Facebook Interest Lists Facebook is rolling out a new feature called Interest Lists. Facebook users can create and share lists of people and fan pages centered around a topic. The lists then act as a news feed of posts from just the people and pages in the list. Also “top stories” from each list you subscribe to will appear in your main news feed. Lists can be shared with your friends, who can then subscribe to them. To see suggested lists or create one of your own, click the “Interests” link in the left sidebar. On this screen you can see a list of suggested, already-curated lists you can subscribe to. You’re taken to a popup where you can choose people and pages from your current Pages, subscriptions, or friends, or choose from people and pages in pre-selected topical lists. Select the people and pages you want to add to your list. Click “Done” and the list will now appear in the “Interests” section of your left sidebar. Interest Lists: Yet Another in a Long Line of Features Copied from Google+

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