Synthesio Synthesio accompagne Nissan depuis début 2011 afin de suivre et d'analyser les conversations des internautes dans 20 pays. Tous les quatre ans, un des rendez-vous majeurs du rugby mondial, le Lions Rugby Tour, rassemble les meilleurs joueurs anglais, écossais et irlandais pour une tournée en Australie, en Nouvelle-Zélande et en Afrique du Sud. Orange a conclu un partenariat avec Synthesio afin de suivre les avis de ses clients sur les médias sociaux.
Ami Software - Logiciels de veille stratégique et d'intelligence économique Converseon | Full Service Social Media Agency Gnip - Providing Social Media Data for the Enterprise IceRocket real-time search Social Media Monitoring Tools - Brandwatch Social Media and Text Mining Analytics | Social CRM Tools | Collective Intellect Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market. Why Oracle? Only Oracle can connect every interaction your customer has with your brand. Our goal is to help you deliver the best customer experience wherever your customer touches your brand.
Mobile Application Analytics | Mobile Application Performance Analysis | Appcelerator Inc Appcelerator Analytics Appcelerator Analytics, part of the Appcelerator Platform, gives you deep, real-time insight and visibility into how your published mobile apps are performing, what features are being used the most, and where there are opportunities for improvement to provide the most compelling experience. By understanding your users’ behavior, their preferences and application usage, you can continue to refine the application for continued successful adoption. With Appcelerator Analytics, user and session application events are automatically added to your mobile apps. User analytics are central for measuring top-line application adoption metrics such as the tracking of new, active and total users over time, by geography, or by platform over a specific time period.Session analytics measure engagement with your application. These allow you to view total sessions, average sessions, and session length over time, by geography or by platform.
E-Reputation L'e-reputation est un terme émergent désignant la réputation d'une personne ou de quelque chose (marque, produit, site...) sur internet. Cela peut ainsi se traduire par tout ce qui se dit sur quelqu'un ou quelque chose sur le web (sites, blogs, réseaux sociaux...) ou encore par courrier électronique. Cet article présente les enjeux de travailler sa réputation sur la toile et les méthodes pour veiller sur sa réputation. Enjeux Internet est un média bien particulier qui permet d'accélérer la communication. Cet atout qui a fait la force de ce réseau est une faiblesse dans certains cas, car il devient alors compliqué de canaliser les informations les plus embarrassantes. Ce constat est d'autant plus fort que de nos jours beaucoup de personnes possèdent un espace de communication sur internet (tel qu'un blog) et que l'opinion d'un anonyme qui nous ressemble a plus de poids qu'une publicité provenant de la marque. Réputation des personnes Réputation des entreprises Surveiller son e-reputation
Social Media Monitoring, Reporting & Workshops | BuzzNumbers Contextual Marketing | Big Data Analytics Globys combines data science and advanced marketing techniques to uncover customer motivations and then dynamically trigger the right message at the right time in the right context The value that this approach to contextual marketing offers is helping carriers to monetize their data by addressing customer needs in the specific context of a moment.”Yankee Group Globys’ Contextual Marketing solutions enable mobile operators to leverage big data and advanced marketing to make a paradigm shift on how they market to their existing customers. The Globys solutions are based on unique, patent-pending techniques developed specifically to address the needs of targeted one-to-one contextual marketing. Today operators around the world are leveraging our Contextual Marketing solutions to drive game changing results around maximizing customers’ lifetime value — generating 10-15 percent improvements in customer revenues and retention. Learn More About Our Contextual Marketing Solutions CMO Council