Some foundational ideas are so thoroughly ingrained in modern life that we hardly see them for their ubiquity and familiarity. The concept of “module and program”—regular building blocks of repeating patterns that when joined together produce an organized whole—permeates our information-age lives even more thoroughly than it did the lives of our ancestors in the industrial revolution launched by manufacturing innovators like Eli Whitney. As the industrial world grew more complex, document designers in the mid-1800s began to adapt modular programs to newspaper, catalog, financial, and other publications, and modern page layout was born. In the early twentieth century the Bauhaus designers adopted the elements of visual logic discovered by the Gestalt perceptual psychologists, and those German and Swiss designers created modern graphic design (see Visual Design Principles sidebar, below). The primary purposes of graphic design are to: Consistency Contrast Color and contrast in typography Style
Related: Visual Design
• Visual Design Principles
• web design theory
Color Contrast in Photography"In a black-and-white photo, the color palette is restricted to white, black and shades of gray. To create contrast, the photographer pits lighter elements against dark, sun against shadows. In color photography, the artist's palette is infinite and good contrast requires more consideration. Good color contrast starts with the color wheel. Colors like red and green that live on opposite sides of the color wheel are called complementary colors -- think of Christmas decorations. Keep these complementary color pairs in mind when you're composing a shot. For the best color contrast, keep things simple [source: Tang]. Let's finish with some tips on getting great contrast in black-and-white photography.
What Makes Good (Visual) Design?The wide availability of visual tools both online and offline has made it quite easy to create homemade graphic designs. Today, more and more freelancers and non-professional designers are using visual tools to jump start a career in graphic design. If you’re looking to improve your understanding of design and its creation, then read on. This blog post will not only delve into the details of the basic elements of design, it will go further by explaining the principles of how elements should be put together to create an entertaining and amusing visual project for yourself and your client. The Elements of Design A beautiful design is not a product of great imagination or a result of an idea. Design is not about pictures placed together and arranged in a way that creates a story. The elements of design refer to a set of particular guidelines for graphic designers or artists. These elements are vital to every visual project. The most basic design element is the line. The Principles of Design
The designer's guide to grid theoryGrids are like the invisible glue that holds a design together, so whether you work in print or on the web you need to understand grid theory. There's been a resurgence in the popularity of the grid in recent times. This has come about as the web has matured into a more capable design platform, and web designers (and developers) have created reusable CSS libraries and frameworks to simplify the process of deploying and leveraging grids to create balanced page layouts. For an entire generation of designers on the web, however, the grid is something of a mystery. Guide to the grid We're here to set that straight with this simple pocket-sized guide to the grid, including a small smattering of theory! So whether you're a traditionally-taught designer or just finding your way without any formal training, we'll help you out with the basic terminology, practice and purpose of the grid. 01. So, how do you use a grid to establish a meter and rhythm? 02. 03. 04. 960 grid systems on the web 05. 06.
Understanding Balance in PhotographyBalance is a compositional technique in photography that juxtaposes images within a frame so that the objects are of equal visual weight. When different parts of a photo command your attention equally, perfect balance is achieved. In photography, there are two main techniques of balance you should be aware of: formal and informal. We’ll discuss the difference between each and how they can affect your photo. *** To learn more about White Balance, see our Photography 101 Workshop in our store. Knowing how to effectively balance objects within a photo is a skill that all serious photographers must learn. Balancing elements in photography becomes important when you frame your shots. The only problem with the rule of thirds is that it can also leave a wide open empty space in a photo which may make the scene feel empty. The two main techniques of using balance in photography are classified as formal and informal balance. Formal Balance Formal balance can be defined as symmetrical balance.
Visual Principles of Web DesignThe design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Here are 8 effective web design principles you should know and follow. Note: ConversionXL Institute is where the top 1% of marketers learn their craft. Effective Web Design Principle #1: Visual Hierarchy Squeaky wheels get the grease and prominent visuals get the attention. Exercise. Without knowing ANYTHING about these circles, you were easily able to rank them. Certain parts of your website are more important than others (forms, calls to action, value proposition etc), and you want those to get more attention than the less important parts. Hierarchy does not only come from size. Start with the business objective You should rank elements on your website based on your business objective. Exercise. More about visual hierarchy. 1. 2. 3.
Basics Behind Color Theory for Web DesignerAs a collective digital artist, it is important to understand the fundamental science behind color theory. It’s a popular topic with a vast spread of information to retain and digest. Not only does this topic focus on arts and design, it also involve jist of optics science. (Image source: Shutterstock) There is plenty to cover on this topic so we’ll be glossing over some of the key points to extract what should be emphasize. Each of these topics consist of examples on which pertain towards color schemes and combination. Beginnings of Color Theory When starting off into the pool of colors, we should base ourselves in square one. These primary colors may be combined together in a mixing process to create other color scheme. Tertiary Color Pallet Once we have our color wheel started we can use these resources to create tertiary colors. Next we’ll be going over some of the most popular color schemes. Monochromatic Colors Analogous Scheme These are 3-part schemes also known as a base triad.
Practical Guidelines for Visual DesignPractical Guidelines for Visual Design The following are some practical guidelines to follow in the design of instructional visuals. There are three major ways to represent objects: as pictorial symbols, graphic symbols, or verbal symbols. Being creative... Research on eye movement states that people from Western cultures tend to look at the upper left-hand area of a visual first. Keeping these two principles in mind it is important to place important information near the dividing lines and place the start of the main message where the eye first strikes the area. Changes in a visual image help keep attention directed on the visual. Too much detail in a visual image can detract from instruction. The layout of a visual needs to be clear and focus attention to the appropriate places in the image. The shapes of several letters are useful to guide layout patterns. Move labels close to the objects they refer to. Typography has to do with the size, shape, and placement of words.
Visual Design BasicsVisual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand. Basic Elements of Visual Design The basic elements that combine to create visual designs include the following: Lines connect two points and can be used to help define shapes, make divisions, and create textures. Principles for Creating a Visual Design A successful visual design applies the following principles to elements noted above and effectively brings them together in a way that makes sense. Unity has to do with all elements on a page visually or conceptually appearing to belong together. Example of Pulling it all together Additional Information