These 5 Posts Will Increase Your Facebook Engagement Overnight A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn’t mean they’ll Like & comment on your posts. After all, you aren’t “Friends” with them. The ONLY way to capture the attention of your fans is to publish great posts that entice them to engage. Here are 5 posts that will do that: 5 Posts to Increase Engagement on Facebook Immediately 1. Every time I post a funny picture like this and then ask fans to caption it, the response is huge. People just love to add their funny comments to photos like this. I posted this image while writing this blog post and quickly have gotten 20 shares, 20 likes and 10 comments. We already know that photos get great Edgerank in Facebook. Check out Josh’s post where he shows you how to find awesome photos to share on Facebook if you’re having trouble finding images. 2. Quotes are maybe the simplest way to increase engagement on your page. Why? 3. 4. 5. Why?
A Scientific Guide to Writing Great Headlines on Twitter, Facebook, and Your Blog 5.9K Flares Filament.io 5.9K Flares × Ever since we started Buffer a little over 2 years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? The topic is a very tricky one, as the accuracy for what works best is hard to nail down. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog: What works best on Twitter? Finding the right headline for your Tweet is one of the most important things to do, especially as Twitter only allows for text display. Whilst there is a ton of data out there on which words to use and how to write headlines, the best way to do anything truly scientifically, is to test and learn yourself. Test it yourself – here is how 1.) 2.) 3.) First Tweet: Example:
The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making 5K Flares Filament.io 5K Flares × I’m pretty well known for making mistakes. It’s kind of a known trait of mine. Just this weekend I walked into a door because I didn’t open it properly first. When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. The funny thing about some of the mistakes I looked at for this post is that the advice to avoid them is counterintuitive—sometimes even controversial. 1. This is something that can be pretty controversial – a lot of people discourage re-posting links to the same content more than once. Guy is a big proponent of repeating your tweets, and has faced a lot of flack for it. Guy makes a good point that his followers probably aren’t reading his tweets at every moment of the day. I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. For Guy’s tweets that link to posts on his site, Holy Kaw, he repeats these four times, eight hours apart: 2. 3. 1. 2.
20 Google+ Pages That Your Business Should Follow (Part I) Posted July 9, 2013 by John Anyasor | Google Plus continues to grow into a stronger social media platform everyday. Since turning two last week, Google Plus has seen more than 500 million users to date. We realize a great deal of Google Plus information is available on the Internet, from how to use Google Plus Business pages for your website to how authorities share priceless business knowledge. Below, we compiled 20 Google+ page recommendations to follow if you manage a small business. Successful business people to follow on Google Plus.Google Plus pages on the subjects of Google Plus and Google for Business.Winning examples of Google Plus Business pages. Google Plus Pages of Business People +Ana Hoffman – Does the phrase “big web traffic for small budgets” sound appealing to you? Google Plus Pages about Google and Google Plus +Google for Entrepreneurs – The official Google Plus page for entrepreneurs highlights Google’s efforts to increase entrepreneurship worldwide. Finished?
Google Realtime Search Gets Home Page, Conversation View, Alerts & Geosearch Google Realtime Search has finally gained its own home page, as well as some new tools including “conversations view,” Google Alerts for real time content and the ability to see tweets filtered by geography. New Home Page Back in June, my Can Google Real Time Search Have Its Own Home Page Now? covered how frustrating it has been that there’s no way to point people directly at Google Realtime Search (the product now goes from being “Google Real-Time Search” to “Google Realtime Search” — one word — with this launch). Well, you’re supposed to find it there. Use that, and you can get into the service. Realtime Alerts Many people are familiar with Google Alerts, which allow you get an email whenever new content is found by Google matching your query. Conversation View When you do a search, there’s now a “Full conversation” link that appears to help you see a thread of discussion that may be happening between various people. Movie Time
7 Powerful Facebook Statistics You Should Know for a More Engaging Facebook Page 2.7K Flares Filament.io 2.7K Flares × One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone. While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging. 1. Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. Wishpond’s data says that overall, photo posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement. Especially Buffer’s new image posting feature let’s you right click any image on the web and then share it in full-size to your wall in seconds. 2.
“you simply can’t train people to be social!” Over the past year I have been working on change initiatives to improve collaboration and knowledge-sharing with two large companies, one of them a multinational. In each case, implementation has boiled down to two components: individual skills & organizational support. Effective organizational collaboration comes about when workers regularly narrate their work within a structure that encourages transparency and shares power & decision-making. I have also learned that changing work routines can be a messy process that requires significant time, much of it dedicated to modelling behaviours. My Internet Time Alliance colleague, Jane Hart, notes, ” … as for the new social and collaboration skills that workers require, well you simply can’t train people to be social! Jane refers to the collaboration pyramid by Oscar Berg, an excellent model to show what needs to be addressed to become a social business. Creating a supportive social environment is management’s responsibility.
How To Create Perfect Vine, Instagram, Pinterest, Google+, Facebook & Twitter Posts: Version 2 [Infographic] Social media works at a fast pace, Vine has only been around for 8 months yet it’s taking on the big social networks and is now used as a key aspect of many campaigns. If you read our last Perfect Post infographic then here’s a recap – but we’ve now included how to best use Instagram and Vine to your advantage. If you’re new here, well, we can’t wave a magic wand and give you top-notch engagement across all your social platforms – we’re old fashioned and believe you have to work at it – but we’ve tried to make it easier for you. Here is what you can do to create ‘perfect social media posts’: Copy and paste the code below into your web page to embed this infographic.
How To Find Your Best Time To Tweet: The 4 Most Accurate Methods 2K Flares Filament.io 2K Flares × Finding the right time to post on social media can be tricky, especially when each different social network has its own audience to think about. And we’ve written a few different articles here on the Buffer blog that touched on how to come up with the best time to Tweet. And yet, we never quite dedicated a full article to the topic. There are a few different ways to help us decide what timing we should go for, especially for Twitter, so I wanted to take a look at four ways we can experiment with timing of Tweets. 1.) If I had to suggest just one of these approaches to determining what time is best to Tweet, it’d be this one. You can test this out with a bunch of different tools, but I’m going to use Buffer to show you some examples, since it’s so easy to do within Buffer. 1. 2. 3. And here’s an example of what our analytics would look like: 4. 5. 2.) There are a number of tools that help you come up with the best times to Tweet. 3.) 4.)
Aaron Lee Twitter - How Aaron build 400k followers on twitter Aaron Lee explains how he built up 400k followers on twitter since he joined. He also explains how to has a very engaged audience and is very responsive despite having such a huge following. Aaron is a good friend and it’s a great honor for me to have him guest post. This post provides some fantastic actionable advice. Ok, over to Aaron…. I joined Twitter on March 20 th 2009. Joining twitter in 2009 Using Google I searched for people to follow and quickly people started to follow me back. Getting lots of interaction through twitter I’ve been a fan of Twitter ever since. One of those amazing people is none other than Mr Ian Cleary. 1. I’ve been using Social Engage for over three years now. Why am I such a huge fan of Social Engage? A quick look inside this tool and it is easy to see why it has helped me so much over the years. Mentions include every tweet which has my Twitter handle, including retweets, etc. social engage helps keep track of conversations and helps me respond to anyone 2.
URL Shorteners: Track Links Faster Than Kevin Bacon If you want to get a better feel for which online marketing strategies are generating the most traffic back to your website, you will want to track link clicks using custom campaigns in Google Analytics. Custom campaigns are easy to set up – you simply add UTM parameters (tags) to your URLs. For example, instead of just linking to: You would add tags to the link to track where they were clicked like this: This will result in the ability to look inside Google Analytics under Acquisition > Campaigns to see the amount of traffic you receive from visitors to your Facebook page who click through to your website from your custom tabs. The issue with this, of course, is the long ugly link that you have to use. You can even customize the ending of the shortened URL to be more friendly by creating a free account and customizing the URL. 1. 2. 3. LinkedIn profiles allows you to have three links to your websites. 4.
A Tweet's Effect On Rankings - An Unexpected Case Study Let me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beginner's Guide to SEO. It didn't take long to realize that Smashing Magazine had tweeted about it and the retweets were seriously rolling in. Exhibit A - The Initial Tweet I quickly emailed the marketing team, with a "Sweet! Exhibit B - Rand's tweet as we realized we were ranking for general keyword Whoa. Rand had searched on "Beginner's Guide" about a month or two earlier and it wasn't anywhere in the SERPs, and we definitely weren't getting any traffic for that term. Exhibit C - The SERP Sure this was really interesting but the question was "will it last?" All pretty interesting but we all know ranking isn't everything right? Exhibit D - The Traffic Oh, and one last little bit of info.
The Big Book of SEO Tips SEO is a constantly-changing marketing medium making it a difficult channel to master. This compilation of our best SEO tips will give you a solid introduction into the world of search engine optimization as well as a in depth look at search engine algorithms and how you can use them to your advantage. Do you have a local business? If so, then you need to make sure your business is optimized for local search. And we’re not just talking about Google, although that is the most important one. In this post, find out the different ways you need to be local search optimized in order to be discovered by the most customers possible. Local On-Site Optimization for Your Website Local SEO starts with your website. 1. The SEO title of your website is the second most important on-site search optimization factor behind content. 2. 3. If you have more than one location for your business, then be sure to create separate pages on your website for each location. Local Search Profiles
Tools for a Small Budget That Make a Big Impact There is a huge selection of online marketing tools available to business owners today. The question is, which tools are necessary and fit a small business sized budget? In this post, we’re going to look at some of the most popular and least expensive tools to help with your search and social media marketing. Talkwalker or Google Alerts for Reputation Monitoring Cost: Free If you want to have a great online reputation, you need to maintain it by staying on top of conversations about your business. Buffer for Social Media Updates Cost: Free to $10 per month. Buffer is an easy to use application that allows you to schedule updates to your Twitter, Facebook, and LinkedIn accounts. When you add updates to your Buffer, it will automatically schedule them to be sent at the next available time slot on your schedule. HootSuite for Social Media Management Cost: Free to $8.99 per month for non-enterprise users. This can help you monitor incoming updates all in one place and send out immediate responses.