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The Definitive Guide to Growth Hacking

The Definitive Guide to Growth Hacking
What is Growth Hacking? Growth hacking is so misunderstood that there is a desperate need for this chapter. Few concepts have been as polarizing and revolutionary, simultaneously. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Two chasms have already been crossed. Related:  groothhackingStartups - des basiques

[Tribune] L'Expérience Client ou l'expérience du client Derrière l'expression "expérience client", on trouve des concepts, des intentions, des embryons de pratiques et parfois même des directeurs ! Fou non ? Mais concrètement, que recouvre cette notion ? En ma qualité d'expert de la relation client, je ne peux que constater qu'à l'exception de quelques corporates qui en tentent une déclinaison opérationnelle, beaucoup en parlent et peu en font. Pour ma part, j'essaye de transposer l'expérience client dans les entreprises que j'accompagne, je tente de mettre des mots tangibles et de mobiliser l'ensemble des acteurs de l'entreprise autour de cette approche, mais je reconnais que c'est difficile, tant le changement de paradigme impose des efforts surhumains pour des dirigeants ou des collaborateurs aux pratiques ancrées dans l'histoire. Alors finalement, je me suis dit que la sémantique avait son importance et que "expérience client", c'est d'abord l'expérience que vit le client. La satisfaction client ne souffre pas de maillon faible L'auteur

The Order of AARRR Back in December 2009 when Patrick Vlaskovits and I first contemplated our Customer Development book, I was noodling around with a graphic to illustrate the integrate Dave McClure's Pirate Metrics with Customer Development activities. I posted the graphic in a blog post which garnered lots of attention, including an important comment from Dave himself: btw, note that AARRR isn’t exactly sequential… in fact, i’d emphasize Activation & Retention *first*, then go after Acquisition & Referral, then optimize for Revenue Recently, I have caught a couple of my Customer Development clients optimizing the metrics in the "wrong" order, so Dave's comment bears repeating and perhaps some expounding upon. The Pirate Says "AARRR" The anagram is ordered by user experience: A - Acquisition - User is directed to your site; A - Activation - User signs up or is otherwise engaged; R - Retention - User keeps coming back, i.e., is engaged over time; R - Referral - User invites others; For B2C Free, Say RRAAR

10 lecciones de la industria pornográfica al Marketing Online El porno puede enseñarnos mucho, pero no de sexo. La pornografía es una de las industrias más importantes del mundo: ¡Aprendamos de marketing con ella! Generalmente la conciencia colectiva mira a la pornografía con una mezcla de asco, superioridad moral y desprecio. No digo que debiera ser de otra forma, este no es un post de opinión, pero me gustaría destacar que una industria que genera el 30% del tráfico de toda la web (aunque el cálculo sea dudoso) merece, si no nuestro respeto, sí nuestra humildad y atención. Obviamente todos somos adultos respetables que no pertenecen a esa inmensa mayoría de personas que consume porno, y para nosotros el porno es algo ajeno y terrorífico. 1. El porno mueve más dinero que Hollywood. La gente quiere contenido gratis. Resulta curioso que teniendo clips o hasta películas a disposición del usuario, la industria mueva tanto dinero. Si no compartes una información por celo profesional, otro lo hará; tu oportunidad es hacerlo antes, mejor o distinto. 2. 3.

This Is How You Design Your Mobile App for Maximum Growth | First Round Review Kamo Asatryan may very well be one of the best kept secrets in the startup ecosystem. He’s one of a small handful of people who have observed hundreds of mobile apps, thought deeply and scientifically about their mechanics, and determined what they could change to grow faster. To demonstrate his particular brand of magic: Asatryan’s team recently worked with an app that required users to swipe through four screens explaining the product in-depth before they could sign up. Then the permissions screen literally begged them to let the app access their location data. 60% said no and went on to a dead-end experience. To turn things around, Asatryan tested a radically different approach: Assuming that users who installed the app already understood the need to provide their location data. As Co-founder and VP of Growth for Lolapps, Asatryan created a metrics-driven approach that landed the company over 110 million users. A Checklist for High-Growth Mobile Apps 1. 2. 3. 4. 5. 6. 7. 8. 1. 2. 3.

James Altucher, Le guide ultime pour démarrer et diriger une entreprise James Altucher, investisseur, entrepreneur, programmeur et écrivain américain prend la plume. Il donne ici 101 conseils pour créer sa start-up. James Altucher : "Cette FAQ vous donne la méthode miracle pour démarrer une entreprise. Sans rire. Il existe de nombreux types d'entreprises. Voici les règles : je ne vais fournir aucune explication. 1/ SA ou SARL ? SA, si vous voulez un jour réunir des investisseurs ou vous faire racheter par une autre société. 2/ Dans quel état [américain] dois-je baser mon siège ? Le Delaware. 3/ Les fondateurs doivent-ils posséder des parts de l'entreprise ? Oui, sur une période de quatre ans. 4/ Dois-je lever du capital-risque ? Commencez par mettre au point un produit, puis trouvez un client. 5/ Dois-je breveter mon idée ? Trouvez vos clients d'abord. 6/ Dois-je demander aux VC de signer des accords de confidentialité ? Non, personne ne va voler votre idée. 7/ Combien de parts dois-je donner à mon associé ? Non. 9/ Dois-je troquer des parts contre les services ? Non.

Smart, Effective Strategies To Design Marketing Campaigns Advertisement Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience. One recurring topic early on was launch and landing pages and the strategies that creators use to expand the reach of their websites, which led to a Smashing Magazine post titled “Elements of a Viral Launch Page.” Another interesting recurring topic is the campaign page, which you’ll find either embedded in an existing website (Foursquare’s Game of Cones and Dropbox’s Great Space Race) or as a completely independent website (Iubenda’s Orwell Test) that redirects traffic back to the source. Such campaigns have varying goals, such as to drive traffic, to raise awareness or simply to get a single person’s attention. What Do We Mean By “Campaign”? 9 Things To Look Out For The Elements Relevance Tell a story. Other Key Elements 1. Sketch Tweetbot

Définition : Retargeting » Définitions marketing Ecrit par B.Bathelot, mis à jour le . Glossaires : Publicité display et vidéo | Publicité média Le retargeting est une pratique publicitaire qui consiste le plus souvent à cibler un individu qui a visité un site Internet, mais pour lequel il n’y a pas eu achat ou transformation lors de cette visite. Les pratiques de retargeting les plus courantes sont celles mises en oeuvre par les acteurs du e-commerce. La première étape d’un dispositif de retargeting est d’identifier les individus devant être reciblés, et de collecter des informations utilisables pour la personnalisation du message (produits consultés ou profondeur de visite par exemple). Grâce aux cookies, les individus sont ensuite reconnus sur un autre site Internet qui commercialise en partie son inventaire publicitaire auprès des plateformes de retargeting. Les dispositifs et stratégies de retargeting peuvent être plus ou moins complexes et comprendre des scénarios ou séquences de retargeting plus ou moins complexes.

Paul Graham, Do Things that Don't Scale July 2013 One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. Actually startups take off because the founders make them take off. Recruit The most common unscalable thing founders have to do at the start is to recruit users manually. Stripe is one of the most successful startups we've funded, and the problem they solved was an urgent one. Startups building things for other startups have a big pool of potential users in the other companies we've funded, and none took better advantage of it than Stripe. There are two reasons founders resist going out and recruiting users individually. The other reason founders ignore this path is that the absolute numbers seem so small at first. You'll be doing different things when you're acquiring users a thousand at a time, and growth has to slow down eventually. Airbnb is a classic example of this technique. Fragile Delight Experience

Engagement de empleados y clientes: emoción más que razón Este fin de semana he estado leyendo, de nuevo, un interesante documento, “The next Discipline” de Gallup Consulting , que comparto. Una profunda reflexión sobre la economía del comportamiento para impulsar el crecimiento, la rentabilidad de las empresas y su reveladora relación con la Web 2.0. El concepto de economía aplicada del comportamiento explica el rol que juega la naturaleza humana en todos los ámbitos y el concepto 2.0 se basa en esa naturaleza humana: la participación activa de las personas. En el ámbito de la empresa, es clave la gestión de personas: liderar, motivar, desarrollar, orientar a la innovación y a la productividad a todos los empleados para que participen en las emociones, de su activo más valioso, la de sus clientes. Contrariamente a la creencia popular, nuestros rasgos emocionales son en realidad bastante predecibles. Nuestras emociones son los límites a la forma racional en la que podemos ver el mundo que nos rodea. Joana Sánchez

41 Classic Copywriting Headline Templates Maybe not a ‘classic’ copywriting headline, but eye-catching all the same. :-) Classic copywriting headlines, the kind of headlines written by Eugene Schwartz, Victor Schwab et al are essential studying materials when you want to hone your own headline writing skills. However, sometimes looking at those powerful but pithy statements can be intimidating. If you’re struggling to write your own headlines, looking at great copy can make you wonder where to start. It’s a bit like looking at the Mona Lisa and then going back to your own blank canvas with a box of crayons to create a masterpiece. So these should help. The following 40 headlines are inspired by some of the classic copywriting formulas, but the specific details have been stripped out and the copy tweaked to provide you with a framework for your own headlines. This is a new section in the upcoming revised edition of the Copywriting Phrasebook (keep your eyes peeled for it). Simply gather the following details of your product:

Sam Altman, Startup Advice In honor of the new YC batch starting tomorrow, here is some of the best startup advice I’ve heard or given (mostly heard): 1. Make something people want. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95.

Cómo crecer como la espuma: email marketing ¿Os suena este propósito? Sí, es la obsesión de todo freelance, empresa o startup: convertir. Y para ello, el correo electrónico o email marketing es el recurso más eficaz para entablar y consolidar una relación con ellos. Un informe de la consultora estadounidense Custora afirma que la captación de clientes a través de correo electrónico se ha cuadruplicado desde 2009 y que ya supone el 7,5 % de todos los clientes adquiridos. Así que si tu empresa o startup no tiene marcada una buena estrategia de email marketing, estáis perdiendo clientes. 1. Primero hay que definir los objetivos y luego buscar la mejor solución de marketing de correo electrónico para tu empresa. 2. Lo más habitual es que el precio sea proporcional al número de suscriptores de la empresa. 3. Cada vez que tengas contacto con un cliente o esté realizando una compra, pídele su correo electrónico. 4. 5. 6. 7. 8. Deben tener calidad, ser nítidas y visualmente atractivas con tu marca. 9. 10.

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