How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start?
How to Present Your Social Media ROI Report to the Boss
Are you responsible for reporting on social media ROI? Do you need advice on what to share? ROI reports justify the resources allocated to social media campaigns. In this article I’ll explore four important parts of a social media ROI report that decision makers want to see. A Bird’s-Eye View of ROI Reports Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.
How to Grow Your Business with Inbound Marketing
One of my favorite quotes about inbound marketing is from Guy Kawasaki, the Silicon Valley venture capitalist, best-selling author and former Apple executive: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Inbound marketing is a burgeoning area of marketing that focuses on attracting prospective customers online with valuable content, and then converting them into leads. Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. In essence, inbound marketing is all about earning your prospect’s attention. Outbound marketing includes the more expensive, traditional, interruptive marketing tactics, such as advertising, telemarketing, direct mail, spam email and trade shows.
Boost Posts or Promoted Posts on Facebook: Which is Better?
Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
6 Content Marketing Principles Every Business Needs to Follow
Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. This type of quality storytelling can act like steroids for your search rankings and social media, as customers share with their networks.
How to Develop a LinkedIn Content Strategy
Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you. In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.
5 Ways to Become a Social Media Rock Star
Editor's Note: Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column.
16 Resources to Generate Leads With Social Media
Do you want to get more business through social media? Are you looking for new ways to generate leads? As marketers and business owners, you’re constantly looking for potential customers. In this article you’ll find 16 resources to help you generate leads with social media. How to Generate Leads
52 Unique Ways to Create Social Media Magic
Are you ready to supercharge your social media marketing efforts, but don’t know how? Do you find the creation of valuable content that both activates and inspires a thriving community elusive? The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you create social media magic within your business! (read part 2: 26 tips to create social media magic for your business)
6 Tips to Boost Your Twitter Conversations
Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention. #1: Make Your Twitter Profile Inviting
The Five Content Archetypes
Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing as there are three drivers changing how we spend our time and attention. 1. MobileIncreasingly, we are getting our information from the smaller screen. It's always on us—it's portable and connected to the Web.
3 Ways to Use Humor to Keep Your Audience Coming Back
Is humor part of your brand’s personality? Do you wonder if it should be? When humor fits with your brand’s online identity, it can be a powerful social media tool. In this article I’ll show you examples of three ways you can use humor to grab attention. Define Your Online Tone
7 Ugly Truths a Pretty Website Can't Hide
A version of this post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Have you ever heard anyone say “I chose my bank because its website has cool banners,” or “I always buy from that business because of their explainer video"? My guess is probably not. Let’s face it: Customers don’t buy from websites because they "look good."
