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FUTUREPREDICTIONS

FUTUREPREDICTIONS
Image Source: http://pulse.embs.org Next Future Technology will Blow Your Mind (Full Documentary) 2014 Global R&D Funding Forecast .Pdf THE YEAR OF THE BRAINThere has never been a better time to be in brain research than the present. Money is pouring in: there is the €1 billion Human Brain Project in the European Union (EU), the U.S. BRAIN initiative that plans to start with US$100 million just for 2014, and sprawling private ventures such as GlaxoSmithKline’s electroceutical program, which plans to invest US$50 million into neurotech startups and support brain circuits research in up to 20 laboratories worldwide.

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NASA's Next Mars Rover May Have Flying Sidekick NASA is considering sending a miniature helicopter to Mars to serve as an aerial scout for its Mars 2020 rover. The helicopter, which is intended primarily as a technology demonstrator, would be the first vehicle to traverse through the thin Martian atmosphere. Flying on Mars is a challenge. A Warning to Leaders: Turbulence is not the Danger Flying into Port Elizabeth recently I was reminded why it is I hold to the wisdom, ‘the bigger the plane the better’! As we were tossed around by the not-so-clear-air turbulence in the small SAA Express plane, flying seemed so unnatural. Man was meant to walk the earth and had no business being found in a tin tube at 27 000’. During this shake-up (and down) I was reminded of one of Peter Ducker’s quotes – one that I repeat often and believe implicitly.

Chinese Satellite Is One Giant Step for the Quantum Internet Cai Yang/Xinhua via ZUMA Wire China’s 600-kilogram quantum satellite contains a crystal that produces entangled photons. China is poised to launch the world’s first satellite designed to do quantum experiments. A fleet of quantum-enabled craft is likely to follow. First up could be more Chinese satellites, which will together create a super-secure communications network, potentially linking people anywhere in the world. But groups from Canada, Japan, Italy and Singapore also have plans for quantum space experiments.

Job interview? Avoid these 6 psychological "leaks" Chances are, you are woefully unprepared for that upcoming interview and you don't even know it. Talking points rehearsed? Check. Company and interviewer researched? Why the economy needs people and businesses with one foot in the future In difficult times, one of the first things to suffer is often the future. As uncertainty grows, we focus on what worked in the past, but try to do more of it, faster. Like unfit people, we breathe more shallowly. We lower our targets. Our time horizons become significantly shorter. And you know where this is going. Sixteen new ways to test your strategies “Ultimately, strategy is a way of thinking, not a procedural exercise or a set of frameworks” says Chris Bradley, Martin Hirt, and Sven Smit, consultants at Mckinsey. With this in mind and to stimulate that thinking and the dialogue that goes along with it, they have developed a set of tests aimed at helping executives assess the strength of their strategies. The test is a bit MBA text book like and although it represents a good starting point, it is not dynamic enough for today’s new world of work. You can see the list of ten strategy testers below or read their article in more depth here.

Open the Future: Twelve Things Journalists Need To Know to be Good Futurist/Foresight Reporters J. Bradford DeLong is a professor of economics at UC Berkeley, and was an economic advisor to President Clinton; Susan Rasky is a senior lecturer in journalism at UC Berkeley, and was an award-winning reporter for the New York Times . Together, they have compiled for the Neiman Foundation for Journalism at Harvard lists of what economists need to know about journalists , and what journalists need to know about economists , in order to result in useful and accurate economic reporting. The lists are straightforward, and if followed would make a world of difference.

Futures Thinking: The Basics The first in an occasional series about the tools and methods for thinking about the future in a structured, useful way. For nearly the past fifteen years, I've been working as a futurist. My job has been to provide people with insights into emerging trends and issues, to allow them to do their jobs better. I've done this work for big companies and government agencies (usually under the Very Professional sounding title of strategic foresight), and for TV writers and game companies.

Column: Why Businesses Don't Experiment A few years ago, a marketing team from a major consumer goods company came to my lab eager to test some new pricing mechanisms using principles of behavioral economics. We decided to start by testing the allure of “free,” a subject my students and I had been studying. I was excited: The company would gain insights into its customers’ decision making, and we’d get useful data for our academic work. The team agreed to create multiple websites with different offers and pricing and then observe how each worked out in terms of appeal, orders, and revenue.

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