Eco-innovation: The Next Business Megatrend Corporate sustainability is gathering momentum in North America. Companies like Walmart and GE are indisputably proving the business case for efficiency with an environmental slant, and unprecedented numbers of corporations are jumping on the eco-efficiency bandwagon. Although it is still early days, indicators are that this trend could become a megatrend, influencing not only our economy, but our perspective on how companies should behave. As eco-efficiency gathers steam, however, we are seeing signs of another trend on the horizon. Eco-innovation appears to be the next iteration of eco-efficiency, but with greater potential for both brand and revenue building. Eco-innovation is, by definition, an application of innovation to sustainable development. The two might be considered as evolutionary stages of corporate sustainability. You might also view the two as linear vs. lateral thinking. Two cases for eco-innovation Domtar is North America's largest supplier of uncoated paper.
General Motors: Weight Loss Diet Program I did the following weight loss diet program and it worked wonders. I strongly recommend anyone desirous of loosing weight to start on this program immediately. Best part of the program is that it is doable! --- B. General Motors: Weight Loss Diet Program The following diet and health program was developed for employees and dependents of General Motors, Inc. and is intended for their exclusive use. This program is designed for a target weight loss of 10-17 lbs per week. The effectiveness of this seven day plan is that the food eaten burn more calories than they give to the body in caloric value. This plan can be used as often as you like without any fear of complications. During the first seven days you must abstain from all alcohol You must drink 10 glasses of water each day Day One All fruits except bananas. Day Two All vegetables. Day Three A mixture of fruits and vegetables of your choice. Day Four Bananas and milk. Day Five Today is feast day. Day Six Beef and vegetables. G.M.'
I Will Never Hire a “Social Media Expert,” and Neither Should You I WILL NEVER HIRE A "SOCIAL MEDIA EXPERT," AND NEITHER SHOULD YOU2 years ago I was going to call this article “All “Social Media Experts” need to go die in a fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a “Social Media Expert,” don’t even bother sending me your resume. No business in the world should want a “Social Media Expert” on their team. Being an expert in Social Media is like being an expert at taking the bread out of the refrigerator. Social Media is just another facet of marketing and customer service. bunny ©jimbenton.com We’re making the same mistakes that we made during the dotcom era, where everyone thought that just adding the term .com to your corporate logo made you instantly credible. Ready for the ultimate kicker? “It’s not about building a website anymore! Will you please shut up before you make me vomit on your shoes? It’s About Transparency. It’s About Relevance. It’s About Brevity. Social media is not “cool.”
Unusual Business Ideas That Work Emol.com El sitio de noticias online de Chile L'ACFCI enquête sur le développement durable au sein des PME/PMI A l'occasion des 8e rencontres nationales environnement et développement durable des CCI, l'ACFCI a présenté les résultats d'une enquête consacrée aux motivations, attentes et avis des PME/PMI déjà engagées dans une démarche développement durable. Le développement durable (DD) ou la responsabilité sociétale de l'entreprise (RSE) interpelle les sociétés. Si les très grandes entreprises commencent à bien l'intégré, les PME/PMI restent dubitatives sur l'intérêt de ce type de démarche. En ce qui concerne les actions concrètes, la démarche s'est traduite par la mise en place de bonnes pratiques sur le plan environnemental et social dans toutes les entreprises interrogées. Interrogées sur les effets positifs résultants de la mise en œuvre d'une démarche développement durable, les entreprises ont cité en premier lieu « l'amélioration de la notoriété » dans 80% des cas. Cependant, 85 % des interrogés ont reconnu rencontrer des freins ou des difficultés dans la mise en oeuvre de la démarche.
How to Record Vocals in your Home or Project Studio by Rich the TweakMeister part 1 part 2 part 3 The Bell rings again. The Tweak briskly enters the classroom armed with coffee and his box of manuals. Some don't wait a second before shouting out newbie questions Tweak sighs, looks around the class and mutters, "Too many new tweaks here". Tweak slams down the coffee cup. Alright, I'll let you dudes stay, but none of those "What's the best compressor for Fruity Loops" OK? Overview: It seems easy; you just get some lines of words into an audio track and tweak it down. Part I: The Recording Process The most common mistake is recording vocals too loud or too soft. The main goal to recording a solid vocal is to get all of the performance. One solution to this madness is to use a compressor in the chain after the preamp. The other solution is to record at such a low level the highest peak will never break through the roof. Tweak smiles. Microphone sensitivity The more dynamic (louder) the vocalist, the less sensitive the mic needs to be. OK, Mr.
Lessons in Link Building: Diversify Your Portfolio | The Results People If you’ve arrived here via organic search looking for stock tips – you’re definitely in the wrong place. That’s some relevancy algorithm you’ve got there, Mr. Gekko. Regardless, there are several similarities between the grinds of link building and the monotony of day trading that quickly “jump” to mind. Neither are ever easy when done well. I suppose you could say that about anything.Both make folks a lot of money without ever having to leave the comfort of their home office.Neither are especially good for your tan.Both benefit from creativity, caution and diversification.Both can cause mental anguish to the point you’re tempted to leap out the window like it’s October 29, 1929. I’m well aware that last bullet is in bad taste… so apologies right out of the window gate. Gurus, Ninjas and Warlocks, Oh My! Including the word “Lesson” in the title of this post may seem a little pretentious. Creativity is Crucial If it seems lazy or low-quality, it is. Shortlink: (click to copy)
How to Get an Influencer's Attention » Techipedia | Tamar Weinbe Influence is everywhere, but it’s up to you to spot it. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Perhaps this might serve as the start of a real relationship. If nothing else, these influencers will help to share your story with their own audience. I contacted a number of influencers to see what grabs their attention. Craig Newmark Craig Newmark is the San Francisco-based founder of the nearly 15-year-old extremely successful classifieds site Craigslist. For me, it’s just asking, via email, Twitter, or Facebook. Seth Godin Seth Godin is the bestselling author of numerous books, including his latest, Linchpin. Pete Cashmore Pete is the twenty-something founder and CEO of Mashable and is also a CNN columnist. Mark Frauenfelder It’s simple: talk or write about things that interest me!
Google La prochaine évolution industrielle How Can I Set Up a Home Recording Studio on the Cheap? also, keep in mind that not everyone needs an audio interface. if you are only recording one track at a time or are recording more than one track but are fine with mixing it as you record you can use a much cheaper and oodles simpler analog mixing board/mixer. i struggled for over a year with a USB audio interface box i bought for home recording and it was ALWAYS a hassle - either really high latency, dropped sections, or it would take 15-20 minutes of fiddling with system prefs and settings in software to get it to work right. i finally went to my local music store and picked up a behringer analog mixer for $49 which has 8-Inputs (2 mic, 2 stereo, 1 stereo tape/CD), builtin EQ, effects send/receive, and the mic jacks have phantom power and the line inputs work great for electric instruments, a headphone out and I use an RCA-to-mini-1/8th-stereo plug to connect directly into the mic jack on my mac mini. It's simple, always works, and has real knobs and buttons.
How to Charge for Social Media Services Know your value! I've been through it myself. For New Social Media Managers starting out in the industry it can be difficult to work out how to price your services. OK, the industry isn't as established as SEO yet, but how much are companies willing to pay for Search Engine Optimisation? Some of the SEO companies I work with won't even look at a new client unless they have a minimum of 3 grand. But the tables are turning in 2012... Now is the time for Social Media Agencies and Freelance SM Managers. 1. Simply by offering nicely packed services in "Basic", "Standard" and "Premium" Packages makes it easy for the less decisive client but the main advantage is that you keep your service fixed to a particular set of activities. 2. This is a favourite of the businesses that are brand new to Social Media. 3. A great proportion of clients want bespoke services. Once you have the right info, you can knock their socks off with a killer proposal and really build some value into it. 4. Connect:
What to Do When People Just Aren’t Buying Your Product | Online Ever get the comment “I’d love to buy your product, but I just can’t afford it”? Or–how about the even more blunt “That seems expensive!” Here’s the truth: You probably don’t need to lower your price! In actuality, you can tweak your sales presentation or website by adding just a couple sentences, and that will close significantly more sales. Read on for more details… Why They Didn’t Buy: What Is Happening in Your Customer’s Mind? Something I’ve probably never talked about on this blog is that I have a lot of issues with my teeth. I’ve had pretty much everything done to my mouth, including several pulled teeth, retainers, a bionator, braces for 9 years, Invisalign, and five (!) I recently attended the Longevity Conference in Costa Mesa, CA. If You Don’t Set the Anchor, Someone Else Will I was at the conference with a friend of mine, Wendi. She presented me with a small pouch of various items. I started the conversation being very interested in what she had to offer. Here’s what happens.