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3 Strategies for Finding Customers With Social Media

3 Strategies for Finding Customers With Social Media
Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. The Simple Solution Fortunately, there’s a simple solution for it: only focus on where your customers are. Where are your customers on social media? Once you find out where your customers are on social media, it becomes easier to come up with a strategy that will help you find your future customers. Here are three strategies you should consider: Strategy #1: Ask Your Customers Asking is the low-hanging fruit that’s easy for small business owners to overlook. If you have a brick-and-mortar business, when your customers visit your location, ask whether they use social media. Google+ Community search.

Google+ will get you more business than Facebook or Twitter: here’s how There’s a lot of debate around the value that Google+ has to offer businesses in comparison to Facebook and Twitter. After all, Facebook and Twitter have already captured the market and that’s where most people are, so the media make out. Because of this, it makes sense for businesses to invest time and money in these two social media platforms and potentially not the former. The problem with this scenario is that businesses are only looking at the number of users that the media hype up about these platforms and they’re not looking at a set of benefits that are completely different. comScore reported that 20-billion searches were performed in the month of April, of which 13.3 billion were through Google. As time moves on, Google will slowly but surely bring more and more information from Google+ into its search results and services. If you’re a Google+ user, open up Google and search for your name. Let’s explore those benefits that are different to Facebook and Twitter. 1. 2. 3. 4. 5.

All Links are Not Created Equal: 10 Illustrations In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executing the algorithm on a link graph, pages which receive more votes become more important More important pages cast more important votes The votes a page can cast are a function of that page's importance, divided by the number of votes/links it casts That algorithm, of course, was PageRank, and it changed the course of web search, providing tremendous value to Google's early efforts around quality and relevancy in results. But, Google didn't stand still or rest on their laurels in the field of link analysis. In this post, I'm going to walk through ten principles of link valuation that can be observed, tested and, in some cases, have been patented. #1 - Links Higher Up in HTML Code Cast More Powerful Votes

The Resources You Need to Get Started With Business Blogging [In Under 100 Words] If you don't know what business blogging is get an introduction here. Ready to start writing? Cool, let's go! Start by selecting strong topics and keywords. If you still feel uneasy, give yourself a gutcheck against these 15 common business blogging mistakes. Once you pass the test, top your post off with a killer title. Since soon you'll be a blogging machine, things could get a little hectic -- schedule your content out with this editorial calendar. Phew. 100 words on the dot! Image credit: USFWS Headquarters

What is Link Building? Strategies & Examples - The Beginners Guide to SEO For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-based factors (see Search Engine Ranking Factors). Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. used by search engines Global Popularity The more popular and important a site is, the more links from that site matter. Anchor Text

75 Free Stock Photos to Use in Your Marketing [Free Download] Let me tell you a quick, cautionary tale about copyright law and using photos and images online. A couple years ago, a popular stock photography vendor claimed copyright infringement on an image we used in one of our ebooks. Embarrassed, I quickly investigated. As it turned out, another internet user had purchased the offending image from that same stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. That's when it hit me: What if marketers didn't have to shell out more money for images, obsess over copyright laws, and fret about permissions? Download 80 new stock photos here to use however you want, royalty-free. But don't stop there ... 565 Royalty-Free Pictures to Download and Use We have four collections of stock photos you can download here: You can preview these collections below. 80 Assorted Stock Photos Download Photos 75 More Assorted Stock Photos 160 Business-Themed Stock Photos 250 Holiday-Themed Stock Photos 1) On Your Homepage

News Feed FYI: A Window Into News Feed | Facebook for Business Instagram Marketing: How to Get Started With Instagram Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing? To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Sue B. Sue shares the strategy behind her Instagram success. You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Instagram Marketing inShare580

How to Use Facebook Power Editor, a Detailed Guide Are you looking for a better way to manage your Facebook ads? Do you want access to new Facebook advertising features as soon as they’re available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads. In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor. What Is Power Editor? The most powerful way to target your ideal audience on Facebook is with Facebook ads. But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. Use Power Editor to have full control over your Facebook advertising. Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. Go to to test your browser or install the plugin. But Power Editor is much more than just a bulk ad editor. Here are the benefits of using Power Editor for your Facebook ads. #1: Get Access to Latest Features #2: Control Ad Placement

Social Media Tips By Jared Whitehead Most small business owners wear many hats. They’re the office manager, marketing director, customer-service rep and, yes, webmaster. But while most business owners can probably get by with answering their own phones and ordering supplies, designing and … Read more Share