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3 Strategies for Finding Customers With Social Media

3 Strategies for Finding Customers With Social Media
Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. The Simple Solution Fortunately, there’s a simple solution for it: only focus on where your customers are. Where are your customers on social media? Once you find out where your customers are on social media, it becomes easier to come up with a strategy that will help you find your future customers. Here are three strategies you should consider: Strategy #1: Ask Your Customers Asking is the low-hanging fruit that’s easy for small business owners to overlook. If you have a brick-and-mortar business, when your customers visit your location, ask whether they use social media. Google+ Community search. Related:  floatation experiencesMarketing Techniquessocial media tips and training

Something in the water - It looks more like something out of a Lady GaGa concert, but the Carlton Football Club's Floatation Tank is aimed at doing quite the opposite of putting players in the mood to dance. The Floatation Tank is a small pod-like cabin, which is filled with warm salty water. The high salt concentration enables anyone inside the pod to float. It might sound like an odd way to spend an afternoon, but the Carlton Football Club's Rehabilitation Coach, Jason Patten, says it's all aimed at relaxation. “Relaxation is very important for recovery," Patten says. Although the buoyancy is said to take some getting used to, it’s not uncommon for players to fall asleep during a session, which can last between 30 and 60 minutes. “The darker and the quieter the environment, the better," Patten says. The Floatation Tank was only installed at Visy Park five weeks ago. “Lachie Henderson is a strong advocate for it, along with Robbie Warnock and all the rucks. “There is also the option to put a TV in the tank.

The Merger of Marketing & HR Get the Biggest Bang for Your Social Media Buck Facebook. Twitter. Instagram. Pinterest. G+. But balancing a full-time job, writing for your blog, and pitching guest posts takes time. Before you begin with the hair-pulling, consider this: you should focus your biz-building effort on whichever platform your audience prefers. Let’s take a look at a few online A-Listers to see how this works. Noah Kagan He has over 13,000 followers on Twitter. Pitiful. Lewis Howes He built his business on the art of connecting on LinkedIn. Take a look: Yikes. Ramit Sethi Ramit is known for his fanatical testing. Twitter: Facebook: Facebook is a winner for him, right? He’s focusing on what gets results and using his social media platforms in a way that works for his business. Back to Noah Kagan Let’s see what happens when he sends the same Twitter blast out to his email list instead — a list that is a quarter the size of his Twitter following. Yeah, baby! What can you learn from this? 1. Focus more on this. 2. This one’s a given, right? 3.

Google+ will get you more business than Facebook or Twitter: here’s how There’s a lot of debate around the value that Google+ has to offer businesses in comparison to Facebook and Twitter. After all, Facebook and Twitter have already captured the market and that’s where most people are, so the media make out. Because of this, it makes sense for businesses to invest time and money in these two social media platforms and potentially not the former. The problem with this scenario is that businesses are only looking at the number of users that the media hype up about these platforms and they’re not looking at a set of benefits that are completely different. comScore reported that 20-billion searches were performed in the month of April, of which 13.3 billion were through Google. As time moves on, Google will slowly but surely bring more and more information from Google+ into its search results and services. If you’re a Google+ user, open up Google and search for your name. Let’s explore those benefits that are different to Facebook and Twitter. 1. 2. 3. 4. 5.

All Links are Not Created Equal: 10 Illustrations In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executing the algorithm on a link graph, pages which receive more votes become more important More important pages cast more important votes The votes a page can cast are a function of that page's importance, divided by the number of votes/links it casts That algorithm, of course, was PageRank, and it changed the course of web search, providing tremendous value to Google's early efforts around quality and relevancy in results. But, Google didn't stand still or rest on their laurels in the field of link analysis. In this post, I'm going to walk through ten principles of link valuation that can be observed, tested and, in some cases, have been patented. #1 - Links Higher Up in HTML Code Cast More Powerful Votes

Floatation therapy review Favorite Content Marketing Tips In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observations and advice. It definitely qualifies as a Youtility – it’s marketing so good, you’d pay for it if Lee asked you to do so . Fortunately, it’s 100% free, and available below. I’m in there with one of my favorite lines in Youtility: “Stop being amazing, and start being useful.” From my pal Robert Rose of CMI: “Marketing is telling the world you’re a rock star. From Joe Chernov of Kinvey (and the 2012 Content Marketer of the Year): “Create content that speaks to your audience, and then hustle like hell to get it discovered.” From the brilliant Todd Wheatland of Kelly Services (who did a fantastic Social Pros podcast with me ): “Don’t try to make it perfect. “How do I rock my content marketing?

Social Media Tips for Small Business You’ve recently setup the obligatory Facebook, Twitter, LinkedIn, and Google+ profile pages for your small business and you’re asking yourself, “Now what?” If you’re new to the game and wondering what to do next, below are 5 social media tips to send you and your small business off in the right direction to achieve social media success: 1) Develop a Strategy I’ve seen many companies make the mistake of approaching social media without a strategy. First, decide which social networks make most sense for your company. You may not have a product that will translate to Pinterest or Instagram. Once you have selected the social networks that best suit your company, you can then align your strategy to meet your desired goals. 2) Respond Assigning an intern to manage the social media channels a few hours per week is simply not enough anymore. Customers want to know someone is listening. 3) It’s All About the Content Don’t just broadcast anything to make it look like you’re active on social media.

The Resources You Need to Get Started With Business Blogging [In Under 100 Words] If you don't know what business blogging is get an introduction here. Ready to start writing? Cool, let's go! Start by selecting strong topics and keywords. If you still feel uneasy, give yourself a gutcheck against these 15 common business blogging mistakes. Once you pass the test, top your post off with a killer title. Since soon you'll be a blogging machine, things could get a little hectic -- schedule your content out with this editorial calendar. Phew. 100 words on the dot! Image credit: USFWS Headquarters