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3 Strategies for Finding Customers With Social Media

3 Strategies for Finding Customers With Social Media
Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. The Simple Solution Fortunately, there’s a simple solution for it: only focus on where your customers are. Where are your customers on social media? Once you find out where your customers are on social media, it becomes easier to come up with a strategy that will help you find your future customers. Here are three strategies you should consider: Strategy #1: Ask Your Customers Asking is the low-hanging fruit that’s easy for small business owners to overlook. If you have a brick-and-mortar business, when your customers visit your location, ask whether they use social media. Google+ Community search.

How to Use LinkedIn Sponsored Updates Are you wondering how to use LinkedIn Sponsored Updates? Does your business have a LinkedIn company page? Do you want to grow your following outside of your company page? In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update. Why Sponsored Updates? If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle. If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. Here’s how to use Sponsored Updates: #1: Create Your Post Post your update to your company page as normal. Select an update to sponsor by clicking the Sponsor Update button. #2: Name Your Campaign #3: Target Your Campaign Conclusion

16 Social Media Marketing Tips From the Pros Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed. We asked 16 social media pros to share the best marketing tactics worth doing today. Here’s what they have to say. #1: Host Social Media Events Mari Smith You can build a loyal, raving community by hosting online events that put the focus on your fans. A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page. The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too. Facebook Friday is a great way to build your community. #2: Use LinkedIn’s “Your Day” Feature Or now?

How to Use Facebook Apps to Promote Your Business Is your Facebook Page working for your business? Have you considered using Facebook apps, but don’t know where to start? In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page. What You Need to Know about Facebook Apps Apps let you do all sorts of things on your Facebook Page without writing your own code. You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support. Social Media Examiner utilizes a variety of apps on its Page. At any one time, you can install up to 11 apps on your Page, but only four are visible in the thumbnail images directly beneath your cover photo. While Photos always appears as the first app, you can choose which apps show in the remaining three spots. As the Page admin, you rearrange apps by clicking the down arrow to show all apps. Use admin tools to edit the ordering of apps on your Page.

How to Increase your Facebook Likes with a Small Budget: Case Study The art and science of Facebook advertising is a challenge. The questions such as, who should I target, what headline do I use and what budget should I set are just some of the questions that goes through each marketers mind. Here is my story of how I increased my Facebook likes from 600 to over 11,000 in just over 2 weeks with a creative and low cost strategy that used Facebook’s advertising platform. I had recently launched fitness site, which is receiving some good traffic via organic search. However, I soon turned to Social Media (Facebook) in a bid to try and grow a fan base that I could later send through to my website. My Facebook page is called Erny Peibst Fitness and I used to have only 600 fans. Now I have over 11,000. At the moment I am roughly paying £0.002p per fan (much less than a penny!). That is 350x more than what I’m spending! The proof How to increase your Facebook likes for a low cost #1. For me it was targeting all fans of Goku. #2. #3. OK, great. #4.

How Deep Is Your Love? Use Social Selling To Deepen a Great Customer Relationship The Bee Gee’s 1977 crooning Saturday Night Fever love song “How Deep Is Your Love” is great inspiration for using social selling to deepen great customer relationships! If Tony Manero (i.e., John Travolta’s character) was selling paint today in his father’s store, he’d be using social media to ‘deepen his love’ with his customers … instead of ‘dancing with them’. Too many sales executives use old-school phone calls and emails to keep up customer relationships! So you have to ask yourself, do YOU need to use social media or social selling if you already have closed a sale or only work on selling to accounts that use many of your products? Face it. It’s important for every sales-professional to use social selling strategies. Your customers are evolving with the way they consume content and the way they self-educate. Take a look at these 5 easy-to-learn ‘moves’ to get closer with your clients: Direct Message Links. Do you have another way in which you connect with your clients?

12 Ways to Get More Pinterest Followers Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and impressions. This can then help drive traffic, increase sales, generate leads and build your Pinterest brand. It also provides an opportunity for you to generate more engagement with your customers. Here are the tips: #1: Add the Pinterest Follow Button The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding. The Pinterest buttons can help convert website visitors into followers. 1. 2. 3.

Facebook Reveals Most Users Are Mobile: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Reveals 78% Of US Users Are Mobile: TechCrunch reports “a new level of transparency from Facebook will help the world see whether its mobile growth is entirely propped up by international users that don’t earn the company as much money.” Facebook mobile users continue to grow. Yelp Introduces the Ability to Write and Publish Reviews on Mobile: “Yelpers can now contribute their useful, funny and cool reviews directly from their Yelp mobile application (available today on iOS and coming soon to Android).” "Any photos that a Yelper has taken of the business they are reviewing will now appear in-line with their mobile reviews." Google+ Adds SoundCloud Embeds: SoundCloud works “together with Google to make it easier than ever to reach your audience by sharing sounds to Google+.” Don’t miss this:

Facebook Contests, How to Get Your Fans Excited Have you ever run a Facebook contest? Are you wondering if you should use them for your business? To learn about Facebook contests, I interview Andrea Vahl for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. Andrea shares how a Facebook contest can work for your page and your business. You’ll learn about the different contests available and what contest apps to use. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show:

Do You Have the 5 Elements of a Powerful Personal Brand? One of the most popular features at Platform University is our “Member Makeover.” Each month, Megan Miller, our dean, and I review the platform of one of our members, including their blog and social media presence. Then, in a screencast, we share our overall evaluation and specific recommendations. After doing this now for several months, we find ourselves returning to the same basic framework. A defined audience. Before you can build a powerful personal brand, you must nail down these five elements.